Case study BZB
Combining summer gamification, ultra-engagement
and massive conversion
Case study BZB
Combining summer gamification, ultra-engagement
and massive conversion
BZB boosts its summer traffic and data acquisition through its “Summer Explorer” Mystery Word game, turning gamification into a powerful driver of immediate conversion. By combining the appeal of a major sweepstakes with the efficiency of massive instant win prizes, this high performance campaign maximized sales thanks to an exceptional conversion rate.
BZB boosts its summer traffic and data acquisition through its “Summer Explorer” Mystery Word game, turning gamification into a powerful driver of immediate conversion.
Games played
Clicks
engagement rate
The objectives of the gaming campaign
Retention: extending session duration and maximizing user interaction through an immersive experience.
Community management: creating a fun and memorable touchpoint with its audience around a strong summer concept.
Drive-to-catalog : Leveraging player attention to showcase new collection arrivals and drive purchase intent.
The objectives of the gaming campaign
By integrating a mystery word game at the heart of its customer journey, the brand transformed a simple shopping visit into an interactive and immersive experience:
Retention: extending session duration and maximizing user interaction through an immersive experience.
Community management: creating a fun and memorable touchpoint with its audience around a strong summer concept.
Drive-to-catalog: Leveraging player attention to showcase new collection arrivals and drive purchase intent.
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