Outrun Hauts-de-France
Major sports event: promoting the region through gamification
Outrun Hauts-de-France
Major sports event: promoting the region through gamification
On the occasion of the Tour de France, the Hauts-de-France region launched an immersive arcade game based on an Outrun mechanic. Designed to surf on the popularity of this event, this interactive experience successfully captivated users and maximized database profiling.
On the occasion of the Tour de France, the Hauts-de-France region launched an immersive arcade game based on an Outrun mechanic. Designed to surf on the popularity of this event, this interactive experience successfully captivated users and maximized database profiling.
Games per player
The objectives of the gaming campaign
Record audience conversion: turning visitors into engaged participants
Profiling: sustainably enriching the contact database
Repeat engagement: Generating strong attachment to the experience with an average of 2.6 games played per user
The objectives of the gaming campaign
For Hauts-de-France, gamification is a powerful driver for territorial engagement and data acquisition. By embedding entertainment into a major popular event, the region turns public curiosity into a lasting relationship across three strategic pillars:
Record audience conversion: turning visitors into engaged participants through an exceptional conversion rate
Profiling: sustainably enriching the contact database
Repeat engagement: generating strong attachment to the experience with an average of 2.6 games played per user
Test the mobile version
of the game by scanning
the QR code
Flexible plans
tailored to your needs
