Scratch-off Place de la Gare
Accelerating account creation
and CRM acquisition through gamification
Scratch-off Place de la gare
Accelerating account creation through gamification
Place de la Gare is launching its “Great Chocolate Mission Game” digital campaign featuring interactive scratch cards. With a smooth sign in flow via SSO, this mechanism combines customer loyalty — through attractive prizes — and CRM performance. The operation has established itself as a powerful lever for converting the audience into an engaged member base.
With a smooth sign in flow via SSO, this mechanism combines customer loyalty and CRM performance. The operation has established itself as a powerful lever for converting the audience into an engaged member base.
Registrations
rate of new enrolled members
collected by Adictiz Ads
The objectives of the gaming campaign
Profile generation: converting the audience on a massive scale into registered users, with a major impact of 85% new members enrolled.
Streamlined process: maximizing data capture through the simplicity and speed of SSO identification.
Community engagement: boosting interaction and rewarding loyalty with targeted prizes.
The objectives of the gaming campaign
For Place de la Gare, gamification reinvents the digital touchpoint. By connecting gaming to the registration process, the brand turns a simple feature into an ultra smooth onboarding gateway for its community:
Profile generation: converting the audience on a massive scale into registered users, with a major impact of 85% new members enrolled.
Streamlined process: maximizing data capture through the simplicity and speed of SSO identification.
Community engagement: Boosting interaction and rewarding loyalty with targeted prizes.
Test the mobile version
of the game by scanning
the QR code
Flexible plans
tailored to your needs
