Webinar Powering your CRM through gaming

The art of recruiting active leads for your loyalty program

Watch the replay:

Powering your CRM through gaming : the art of recruiting active leads for your loyalty program

In 2026, digital marketing faces a major paradox: while user attention has become increasingly volatile and fragmented, the cost per lead (CPL) on traditional channels like Meta or Google is skyrocketing. Faced with the end of third-party cookies and a massive rejection of classic forms – with abandonment rates fluctuating between 60 % and 80 % –, collecting qualified First-Party data has become the major challenge for CRM departments.

To overcome these psychological frictions and turn transient attention into long-term engagement, gamification emerges as the essential strategic response. By replacing advertising effort with a fun and rewarding experience, brands achieve the feat of capturing consumers’ “available brain time”, while facilitating account creation and loyalty program membership.

Adictiz is delighted to co-host this webinar in partnership with Club Place de la Gare – SNCF Retail & Connexions. We will have the pleasure of welcoming Mathilde DRAOULEC, who will share the behind the scenes of their data collection strategy.

This Webinar will cover:

Adapting to rising CPLs and form rejection
How to capture attention without draining your media budget?
Overcoming resistance to forms and boosting opt-ins
Turning a “transient lead” into an active, high-value member

The speakers

Mathilde DRAOULEC (Senior Digital Project Manager at Place de la Gare), Audrey EDART (Marketing Director at Adictiz) and Simon GÉRARD (Account Manager at Adictiz) answer all questions about gamification strategies during a Q&A session at the end of the webinar.

The speakers

Mathilde DRAOULEC (Senior Digital Project Manager at Place de la Gare), Audrey EDART (Marketing Director at Adictiz) and Simon GÉRARD (Account Manager at Adictiz) answer all questions about gamification strategies during a Q&A session at the end of the webinar.

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