En soumettant ce formulaire, vous acceptez que Adictiz mémorise et utilise vos données personnelles dans les conditions décrites dans la politique de confidentialité.
window.cfields = [];
window._show_thank_you = function(id, message, trackcmp_url, email) {
var form = document.getElementById('_form_' + id + '_'), thank_you = form.querySelector('._form-thank-you');
form.querySelector('._form-content').style.display = 'none';
thank_you.innerHTML = message;
thank_you.style.display = 'block';
const vgoAlias = typeof visitorGlobalObjectAlias === 'undefined' ? 'vgo' : visitorGlobalObjectAlias;
var visitorObject = window[vgoAlias];
if (email && typeof visitorObject !== 'undefined') {
visitorObject('setEmail', email);
visitorObject('update');
} else if (typeof(trackcmp_url) != 'undefined' && trackcmp_url) {
// Site tracking URL to use after inline form submission.
_load_script(trackcmp_url);
}
if (typeof window._form_callback !== 'undefined') window._form_callback(id);
};
window._show_unsubscribe = function(id, message, trackcmp_url, email) {
var form = document.getElementById('_form_' + id + '_'), unsub = form.querySelector('._form-thank-you');
var branding = form.querySelector('._form-branding');
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branding.style.display = 'none';
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form.querySelector('._form-content').style.display = 'none';
unsub.style.display = 'block';
form.insertAdjacentHTML('afterend', message)
const vgoAlias = typeof visitorGlobalObjectAlias === 'undefined' ? 'vgo' : visitorGlobalObjectAlias;
var visitorObject = window[vgoAlias];
if (email && typeof visitorObject !== 'undefined') {
visitorObject('setEmail', email);
visitorObject('update');
} else if (typeof(trackcmp_url) != 'undefined' && trackcmp_url) {
// Site tracking URL to use after inline form submission.
_load_script(trackcmp_url);
}
if (typeof window._form_callback !== 'undefined') window._form_callback(id);
};
window._show_error = function(id, message, html) {
var form = document.getElementById('_form_' + id + '_'),
err = document.createElement('div'),
button = form.querySelector('button[type="submit"]'),
old_error = form.querySelector('._form_error');
if (old_error) old_error.parentNode.removeChild(old_error);
err.innerHTML = message;
err.className = '_error-inner _form_error _no_arrow';
var wrapper = document.createElement('div');
wrapper.className = '_form-inner _show_be_error';
wrapper.appendChild(err);
button.parentNode.insertBefore(wrapper, button);
var submitButton = form.querySelector('[id^="_form"][id$="_submit"]');
submitButton.disabled = false;
submitButton.classList.remove('processing');
if (html) {
var div = document.createElement('div');
div.className = '_error-html';
div.innerHTML = html;
err.appendChild(div);
}
};
window._show_pc_confirmation = function(id, header, detail, show, email) {
var form = document.getElementById('_form_' + id + '_'), pc_confirmation = form.querySelector('._form-pc-confirmation');
if (pc_confirmation.style.display === 'none') {
form.querySelector('._form-content').style.display = 'none';
pc_confirmation.innerHTML = "
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" + "
" + detail + "
" +
"";
pc_confirmation.style.display = 'block';
var mp = document.querySelector('input[name="mp"]');
mp.value = '0';
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form.querySelector('._form-content').style.display = 'inline';
pc_confirmation.style.display = 'none';
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hideButton.addEventListener('click', function() {
var submitButton = document.querySelector('#_form_173_submit');
submitButton.disabled = false;
submitButton.classList.remove('processing');
var mp = document.querySelector('input[name="mp"]');
mp.value = '1';
const cacheBuster = new URL(window.location.href);
cacheBuster.searchParams.set('v', new Date().getTime());
window.location.href = cacheBuster.toString();
});
const vgoAlias = typeof visitorGlobalObjectAlias === 'undefined' ? 'vgo' : visitorGlobalObjectAlias;
var visitorObject = window[vgoAlias];
if (email && typeof visitorObject !== 'undefined') {
visitorObject('setEmail', email);
visitorObject('update');
} else if (typeof(trackcmp_url) != 'undefined' && trackcmp_url) {
// Site tracking URL to use after inline form submission.
_load_script(trackcmp_url);
}
if (typeof window._form_callback !== 'undefined') window._form_callback(id);
};
window._load_script = function(url, callback, isSubmit) {
var head = document.querySelector('head'), script = document.createElement('script'), r = false;
var submitButton = document.querySelector('#_form_173_submit');
script.charset = 'utf-8';
script.src = url;
if (callback) {
script.onload = script.onreadystatechange = function() {
if (!r && (!this.readyState || this.readyState == 'complete')) {
r = true;
callback();
}
};
}
script.onerror = function() {
if (isSubmit) {
if (script.src.length > 10000) {
_show_error("173", "Désolé, votre envoi a échoué. Veuillez raccourcir vos réponses et réessayer.");
} else {
_show_error("173", "Désolé, votre envoi a échoué. Veuillez réessayer.");
}
submitButton.disabled = false;
submitButton.classList.remove('processing');
}
}
head.appendChild(script);
};
(function() {
var iti;
if (window.location.search.search("excludeform") !== -1) return false;
var getCookie = function(name) {
var match = document.cookie.match(new RegExp('(^|; )' + name + '=([^;]+)'));
return match ? match[2] : null;
}
var setCookie = function(name, value) {
var now = new Date();
var time = now.getTime();
var expireTime = time + 1000 * 60 * 60 * 24 * 365;
now.setTime(expireTime);
document.cookie = name + '=' + value + '; expires=' + now + ';path=/; Secure; SameSite=Lax;';
}
var addEvent = function(element, event, func) {
if (element.addEventListener) {
element.addEventListener(event, func);
} else {
var oldFunc = element['on' + event];
element['on' + event] = function() {
oldFunc.apply(this, arguments);
func.apply(this, arguments);
};
}
}
var _removed = false;
var form_to_submit = document.getElementById('_form_173_');
var allInputs = form_to_submit.querySelectorAll('input, select, textarea'), tooltips = [], submitted = false;
var getUrlParam = function(name) {
if (name.toLowerCase() !== 'email') {
var params = new URLSearchParams(window.location.search);
return params.get(name) || false;
}
// email is a special case because a plus is valid in the email address
var qString = window.location.search;
if (!qString) {
return false;
}
var parameters = qString.substr(1).split('&');
for (var i = 0; i < parameters.length; i++) {
var parameter = parameters[i].split('=');
if (parameter[0].toLowerCase() === 'email') {
return parameter[1] === undefined ? true : decodeURIComponent(parameter[1]);
}
}
return false;
};
var acctDateFormat = "%d/%m/%Y";
var getNormalizedDate = function(date, acctFormat) {
var decodedDate = decodeURIComponent(date);
if (acctFormat && acctFormat.match(/(%d|%e).*%m/gi) !== null) {
return decodedDate.replace(/(\d{2}).*(\d{2}).*(\d{4})/g, '$3-$2-$1');
} else if (Date.parse(decodedDate)) {
var dateObj = new Date(decodedDate);
var year = dateObj.getFullYear();
var month = dateObj.getMonth() + 1;
var day = dateObj.getDate();
return `${year}-${month < 10 ? `0${month}` : month}-${day < 10 ? `0${day}` : day}`;
}
return false;
};
var getNormalizedTime = function(time) {
var hour, minutes;
var decodedTime = decodeURIComponent(time);
var timeParts = Array.from(decodedTime.matchAll(/(\d{1,2}):(\d{1,2})\W*([AaPp][Mm])?/gm))[0];
if (timeParts[3]) { // 12 hour format
var isPM = timeParts[3].toLowerCase() === 'pm';
if (isPM) {
hour = parseInt(timeParts[1]) === 12 ? '12' : `${parseInt(timeParts[1]) + 12}`;
} else {
hour = parseInt(timeParts[1]) === 12 ? '0' : timeParts[1];
}
} else { // 24 hour format
hour = timeParts[1];
}
var normalizedHour = parseInt(hour) < 10 ? `0${parseInt(hour)}` : hour;
var minutes = timeParts[2];
return `${normalizedHour}:${minutes}`;
};
for (var i = 0; i < allInputs.length; i++) {
var regexStr = "field\\[(\\d+)\\]";
var results = new RegExp(regexStr).exec(allInputs[i].name);
if (results != undefined) {
allInputs[i].dataset.name = allInputs[i].name.match(/\[time\]$/)
? `${window.cfields[results[1]]}_time`
: window.cfields[results[1]];
} else {
allInputs[i].dataset.name = allInputs[i].name;
}
var fieldVal = getUrlParam(allInputs[i].dataset.name);
if (fieldVal) {
if (allInputs[i].dataset.autofill === "false") {
continue;
}
if (allInputs[i].type == "radio" || allInputs[i].type == "checkbox") {
if (allInputs[i].value == fieldVal) {
allInputs[i].checked = true;
}
} else if (allInputs[i].type == "date") {
allInputs[i].value = getNormalizedDate(fieldVal, acctDateFormat);
} else if (allInputs[i].type == "time") {
allInputs[i].value = getNormalizedTime(fieldVal);
} else {
allInputs[i].value = fieldVal;
}
}
}
var remove_tooltips = function() {
for (var i = 0; i < tooltips.length; i++) {
tooltips[i].tip.parentNode.removeChild(tooltips[i].tip);
}
tooltips = [];
};
var remove_tooltip = function(elem) {
for (var i = 0; i < tooltips.length; i++) {
if (tooltips[i].elem === elem) {
tooltips[i].tip.parentNode.removeChild(tooltips[i].tip);
tooltips.splice(i, 1);
return;
}
}
};
var create_tooltip = function(elem, text) {
var tooltip = document.createElement('div'),
arrow = document.createElement('div'),
inner = document.createElement('div'), new_tooltip = {};
if (elem.type != 'radio' && (elem.type != 'checkbox' || elem.name === 'sms_consent')) {
tooltip.className = '_error';
arrow.className = '_error-arrow';
inner.className = '_error-inner';
inner.innerHTML = text;
tooltip.appendChild(arrow);
tooltip.appendChild(inner);
elem.parentNode.appendChild(tooltip);
} else {
tooltip.className = '_error-inner _no_arrow';
tooltip.innerHTML = text;
elem.parentNode.insertBefore(tooltip, elem);
new_tooltip.no_arrow = true;
}
new_tooltip.tip = tooltip;
new_tooltip.elem = elem;
tooltips.push(new_tooltip);
return new_tooltip;
};
var resize_tooltip = function(tooltip) {
var rect = tooltip.elem.getBoundingClientRect();
var doc = document.documentElement,
scrollPosition = rect.top - ((window.pageYOffset || doc.scrollTop) - (doc.clientTop || 0));
if (scrollPosition < 40) {
tooltip.tip.className = tooltip.tip.className.replace(/ ?(_above|_below) ?/g, '') + ' _below';
} else {
tooltip.tip.className = tooltip.tip.className.replace(/ ?(_above|_below) ?/g, '') + ' _above';
}
};
var resize_tooltips = function() {
if (_removed) return;
for (var i = 0; i < tooltips.length; i++) {
if (!tooltips[i].no_arrow) resize_tooltip(tooltips[i]);
}
};
var validate_field = function(elem, remove) {
var tooltip = null, value = elem.value, no_error = true;
remove ? remove_tooltip(elem) : false;
if (elem.type != 'checkbox') elem.className = elem.className.replace(/ ?_has_error ?/g, '');
if (elem.getAttribute('required') !== null) {
if (elem.type == 'radio' || (elem.type == 'checkbox' && /any/.test(elem.className))) {
var elems = form_to_submit.elements[elem.name];
if (!(elems instanceof NodeList || elems instanceof HTMLCollection) || elems.length <= 1) {
no_error = elem.checked;
}
else {
no_error = false;
for (var i = 0; i < elems.length; i++) {
if (elems[i].checked) no_error = true;
}
}
if (!no_error) {
tooltip = create_tooltip(elem, "Veuillez sélectionner une option.");
}
} else if (elem.type =='checkbox') {
var elems = form_to_submit.elements[elem.name], found = false, err = [];
no_error = true;
for (var i = 0; i < elems.length; i++) {
if (elems[i].getAttribute('required') === null) continue;
if (!found && elems[i] !== elem) return true;
found = true;
elems[i].className = elems[i].className.replace(/ ?_has_error ?/g, '');
if (!elems[i].checked) {
no_error = false;
elems[i].className = elems[i].className + ' _has_error';
err.push("Cocher %s est obligatoire".replace("%s", elems[i].value));
}
}
if (!no_error) {
tooltip = create_tooltip(elem, err.join(' '));
}
} else if (elem.tagName == 'SELECT') {
var selected = true;
if (elem.multiple) {
selected = false;
for (var i = 0; i < elem.options.length; i++) {
if (elem.options[i].selected) {
selected = true;
break;
}
}
} else {
for (var i = 0; i < elem.options.length; i++) {
if (elem.options[i].selected
&& (!elem.options[i].value
|| (elem.options[i].value.match(/\n/g)))
) {
selected = false;
}
}
}
if (!selected) {
elem.className = elem.className + ' _has_error';
no_error = false;
tooltip = create_tooltip(elem, "Veuillez sélectionner une option.");
}
} else if (value === undefined || value === null || value === '') {
elem.className = elem.className + ' _has_error';
no_error = false;
tooltip = create_tooltip(elem, "Ce champ est obligatoire.");
}
}
if (no_error && elem.name == 'email') {
if (!value.match(/^[\+_a-z0-9-'&=]+(\.[\+_a-z0-9-']+)*@[a-z0-9-]+(\.[a-z0-9-]+)*(\.[a-z]{2,})$/i)) {
elem.className = elem.className + ' _has_error';
no_error = false;
tooltip = create_tooltip(elem, "Saisissez une adresse e-mail valide.");
}
}
if (no_error && (elem.id == 'phone')) {
if (elem.value.trim() && typeof iti != 'undefined' && !iti.isValidNumber()) {
elem.className = elem.className + ' _has_error';
no_error = false;
tooltip = create_tooltip(elem, "Enter a valid phone number.");
}
}
if (no_error && /date_field/.test(elem.className)) {
if (!value.match(/^\d\d\d\d-\d\d-\d\d$/)) {
elem.className = elem.className + ' _has_error';
no_error = false;
tooltip = create_tooltip(elem, "Saisissez une date valide.");
}
}
if (no_error && elem.name === 'sms_consent') {
const elemShouldBeChecked = (!!elem.attributes.required && !elem.checked);
if (elemShouldBeChecked) {
elem.className = elem.className + ' _has_error';
no_error = false;
tooltip = create_tooltip(elem, "Veuillez cocher cette case pour continuer");
} else {
elem.className = elem.className.replace(/ ?_has_error ?/g, '');
}
}
tooltip ? resize_tooltip(tooltip) : false;
return no_error;
};
var needs_validate = function(el) {
if(el.getAttribute('required') !== null){
return true;
}
if((el.name === 'email' || el.id === 'phone') && el.value !== ""){
return true;
}
return false;
};
var validate_form = function(e) {
var err = form_to_submit.querySelector('._form_error'), no_error = true;
if (!submitted) {
submitted = true;
for (var i = 0, len = allInputs.length; i < len; i++) {
var input = allInputs[i];
if (needs_validate(input)) {
if (input.type == 'text' || input.type == 'number' || input.type == 'time' || input.type == 'tel') {
addEvent(input, 'blur', function() {
this.value = this.value.trim();
validate_field(this, true);
});
addEvent(input, 'input', function() {
validate_field(this, true);
});
} else if (input.type == 'radio' || input.type == 'checkbox') {
(function(el) {
function getElementsArray(name){
const value = form_to_submit.elements[name];
if (Array.isArray(value)){
return value;
}
return [value];
}
var radios = getElementsArray(el.name);
for (var i = 0; i < radios.length; i++) {
addEvent(radios[i], 'change', function() {
validate_field(el, true);
});
}
})(input);
} else if (input.tagName == 'SELECT') {
addEvent(input, 'change', function() {
validate_field(this, true);
});
} else if (input.type == 'textarea'){
addEvent(input, 'input', function() {
validate_field(this, true);
});
}
}
}
}
remove_tooltips();
for (var i = 0, len = allInputs.length; i < len; i++) {
var elem = allInputs[i];
if (needs_validate(elem)) {
if (elem.tagName.toLowerCase() !== "select") {
elem.value = elem.value.trim();
}
validate_field(elem) ? true : no_error = false;
}
}
if (!no_error && e) {
e.preventDefault();
}
resize_tooltips();
return no_error;
};
addEvent(window, 'resize', resize_tooltips);
addEvent(window, 'scroll', resize_tooltips);
window['recaptcha_callback'] = function() {
// Get all recaptchas in the DOM (there may be more than one form on the page).
var recaptchas = document.getElementsByClassName("g-recaptcha");
for (var i in recaptchas) {
// Set the recaptcha element ID, so the recaptcha can be applied to each element.
var recaptcha_id = "recaptcha_" + i;
recaptchas[i].id = recaptcha_id;
var el = document.getElementById(recaptcha_id);
if (el != null) {
var sitekey = el.getAttribute("data-sitekey");
var stoken = el.getAttribute("data-stoken");
grecaptcha.render(recaptcha_id, {"sitekey":sitekey,"stoken":stoken});
}
}
}; _load_script("https://www.google.com/recaptcha/api.js?onload=recaptcha_callback&render=explicit");
var _form_serialize = function(form){if(!form||form.nodeName!=="FORM"){return }var i,j,q=[];for(i=0;i {
if (key !== 'hideButton') {
formData.append(key, value);
}
});
let request = {
headers: {
"Accept": "application/json"
},
body: formData,
method: "POST"
};
let pageUrlParams = new URLSearchParams(window.location.search);
if (pageUrlParams.has('t')) {
request.headers.Authorization = 'Bearer ' + pageUrlParams.get('t');
}
const response = await fetch('https://adictiz.activehosted.com/proc.php?jsonp=true', request);
return response.json();
}
if (formSupportsPost) {
submitForm().then((data) => {
eval(data.js);
}).catch(() => {
_show_error("173", "Désolé, votre envoi a échoué. Veuillez réessayer.");
});
} else {
_load_script('https://adictiz.activehosted.com/proc.php?' + serialized + '&jsonp=true', null, true);
}
}
return false;
};
addEvent(form_to_submit, 'submit', form_submit);
})();
Ce webinar est disponible sur demande, sous réserve de validation par notre équipe.
How in-app gamification is reinventing M-commerce
In June 2024, the number of unique mobile phone users reached 5.65 billion, representing 69.7% of the world’s population. This massive adoption of mobile devices has led to a significant increase in application downloads, which rose by 55% between 2020 and 2024. These trends underline the growing importance of mobile applications in the daily lives of consumers.
Faced with these developments, M-commerce (mobile commerce) has become an essential channel for companies seeking to reach and engage their customers. To stand out in this competitive environment, in-app gamification is emerging as an innovative strategy. By integrating fun elements directly into mobile applications, brands can transform the shopping experience into a captivating, interactive adventure, increasing user engagement and boosting sales.
Au programme de ce Webinar :
Introduction à la gamification in-app | L’émergence de la gamification dans le M-commerce
Accroître l’usage et les ventes sur l’app | Décryptage de la stratégie Adictiz
Use-case Sephora | Zoom sur la campagne Holiday Game
The speakers
Emilie Blanchard (Responsable Marketing Opérationnel Europe chez Sephora), Victor Jolyot (Account Manager chez Adictiz) et Audrey EDART (Directrice marketing chez Adictiz) répondent à toutes les questions sur les stratégies de gamification dans un temps de questions/réponses en fin de webinar.
The speakers
Emilie Blanchard (Responsable Marketing Opérationnel Europe chez Sephora), Victor Jolyot (Account Manager chez Adictiz) et Audrey EDART (Directrice marketing chez Adictiz) répondent à toutes les questions sur les stratégies de gamification dans un temps de questions/réponses en fin de webinar.