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Luxury marketing: how are high-end brands boosting their communications?
Luxury marketing in France continues to show remarkable growth. Last year, the global luxury market reached a record value of €1.5 trillion, with estimated growth of between 8% and 10%. Traditionally associated with exclusivity and exceptional craftsmanship, luxury is...
Marketing Advent calendar: a powerful tool for engaging audiences
Inspired by a tradition deeply rooted in the minds of users, the marketing Advent calendar has established itself as a powerful engagement tool for brands. Initially designed to mark the countdown to Christmas, this interactive format quickly found its place in...
Cosmetics marketing: how to develop your brand and boost sales?
With estimated global sales of $579 billion in 2023, the cosmetics marketing sector continues to attract, innovate and reinvent itself. In France alone, it is worth more than €17 billion, making France one of the world leaders in beauty. Behind these impressive...