Sowee promotes a service with an arcade game
Outrun maximises audience exposure to a brand universe
Sowee, the energy supplier and subsidiary of EDF, has chosen an innovative approach to promote its removals service by opting for a playable advertising campaign. This strategic decision is part of a desire to stand out in a saturated advertising world, by avoiding the ‘banner blindness’ trap that is increasingly affecting consumers.
Test here
Wide-angle / Half-page
Very popular playable ads format,
thanks to its impactful and uniform size.
Interstitial
This format typically appears during natural transitions within an application.
This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.
The Sowee playable, through the Outrun mechanic, offers the brand a unique opportunity to create an interactive and memorable brand experience. By adopting this form of advertising, Sowee is breaking away from traditional static ads, which often go unnoticed due to visual saturation.
By choosing Outrun as the setting for its campaign, Sowee is capitalising on the engaging nature of the arcade game. And capture the attention of its audience in a fun way. The aim is to create an immersive experience, where users actively interact with the brand while exploring the features of the removals service.
By highlighting its removals service through a playable campaign, Sowee generates attention, engagement and curiosity among its target audience. This creative approach allows Sowee to stand out from the crowd.
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