Sowee uses memory to showcase its benefits
A mechanism that encourages brand recall
Explore the Playable Ads campaign for Sowee, the innovative energy supplier, a subsidiary of EDF. And immerse yourself in a fun interactive experience with a fully customisable memory game. This innovative campaign invites participants to find identical pairs of cards within a given time, giving them access to exclusive promotional offers and a visit to the company’s website.
Test here
Wide-angle / Half-page
Very popular playable ads format,
thanks to its impactful and uniform size.
Interstitial
This format typically appears during natural transitions within an application.
This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.
Sowee is committed to saving energy without compromising comfort, values reflected in the vignettes of the Memory mechanic. The game allows for greater retention than non-interactive ads, offering deeper immersion in the benefits offered by Sowee.
Like the game Memory, Sowee offers total flexibility by adapting to individual energy needs. Finding pairs of cards becomes a visual metaphor for discovering the perfect combination for saving energy while maintaining optimum comfort levels.
One of the major advantages of playable advertising is its appeal. The playfulness of this specific advertising insert makes it possible to bypass the phenomenon of ‘banner blindness’, offering users an engaging and memorable visual experience.
By choosing the mechanics of a memory game for its Playable Ads campaign, Sowee is demonstrating not only its commitment to innovation, but also its desire to offer an interactive advertising experience that goes beyond the ordinary. Discover how Sowee turns energy saving into a fun and accessible adventure, while preserving your comfort.
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