Orange is betting on the nostalgic effect of arcade games
Engage an audience using mechanics inspired by the famous Pacman game
Dive into the heart of innovation with the Playable Ads Orange campaign, a captivating experience that combines the retro charm of the Glutton game with the power of interactive marketing. Inspired by the iconic arcade game Pac-Man, the Glutton game offers a scoring mechanic based on users’ reflexes. Transporting them through a maze where they must collect bonuses while avoiding moving enemies.
Test here
Wide-angle / Half-page
Very popular playable ads format,
thanks to its impactful and uniform size.
Interstitial
This format typically appears during natural transitions within an application.
This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.
This innovative campaign allows Orange to personalise the game, offering a unique way of showcasing its brand in a fun way. By reaching consumers through an entertaining experience, the Glutton game considerably increases the brand’s visibility among its target audience. By stimulating interaction, Orange succeeds in prolonging the time users spend engaged with its brand.
Orange, the world leader in telecommunications, is distinguished by its presence in 75% of European countries. By associating the company’s heritage with this innovative campaign, Orange is reaffirming its commitment to interactive communication. Proving that entertainment can be the key to exceptional connectivity.
Dive into the Glutton game with Orange and enjoy an experience where fun meets cutting-edge technology.
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