Nickel shatters preconceived ideas about banking
The slicer, a ninja-like fruit with highly engaging gameplay
Dive into the heart of marketing innovation with this Playable Ads campaign. An immersive experience designed to break traditional banking prejudices. The Slicer, a Fruit Ninja-like mechanic, invites players to slice through visuals representing words with negative connotations.
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Wide-angle / Half-page
Very popular playable ads format,
thanks to its impactful and uniform size.
Interstitial
This format typically appears during natural transitions within an application.
This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.
Banner blindness’ occurs when consumers develop an unconscious habit of ignoring traditional online advertising banners. Nickel’s Slicer breaks this pattern by offering an immersive gaming experience. Rather than simply viewing a static ad, users are encouraged to actively participate by interacting with the content, eliminating the risk of automatic ignoring.
For Nickel, a pioneer in alternative banking services, the Slicer fits in perfectly with the desire to deconstruct banking paradigms. This interactive campaign combines the boldness of games with the simplicity of banking access. It strengthens Nickel’s reputation while attracting a new audience. Embark on this innovative marketing adventure and transform the perception of banking with Nickel’s Slicer.
Playable ads turn viewers into active participants. The ‘playable ads’ format stands out for its ability to captivate the audience while actively promoting the brand. Nickel is pushing back the boundaries of banking marketing by integrating the Slicer. Offering a playful experience that remains engraved in consumers’ minds.
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