The Dordogne promotes its region with Playable Ads
Ideal mechanism for conducting a survey and gathering insights
The picturesque region of the Dordogne is revealed in a new light through an innovative Battle Playable Ads campaign. This immersive experience offers a unique opportunity to promote the region and encourage tourism.
Test here
Wide-angle / Half-page
Very popular playable ads format,
thanks to its impactful and uniform size.
This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.
The Playable Ads Battle is based on a simple but captivating mechanism. Participants are invited to choose between two images, representing how the audience feels about the Dordogne. This playful approach appeals to all audiences and offers infinite scope for customisation. But Playable Ads Battle is more than just an advertising campaign. It’s an innovative way of showcasing the Dordogne, engaging audiences, gathering relevant data and raising awareness.
By adding a touch of creativity to tourism promotion, Playable Ads Battle avoids the ‘banner blindness’ frequently seen in traditional campaigns. By avoiding the trap of ignoring the usual banner ads, this interactive experience offers increased visibility and improved memorability, creating a lasting impact in the minds of the audience.
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