What is Marketing Gamification?

Marketing Gamification is the application of game mechanics (challenges, rewards) to marketing objectives.

How can I improve my marketing performance with Adictiz?

Adictiz allows you to improve your performance by turning engagement into measurable data.

Where can I publish my Adictiz campaigns?

Our campaigns are responsive and omnichannel.

Can I create campaigns without technical skills?

Yes. Our no-code Builder is designed to provide marketing teams with full autonomy.

Is the Adictiz platform GDPR-compliant and secure?

Absolutely. Adictiz is designed to ensure GDPR compliance and maximum security for your data.

Does the Adictiz solution offer support?

Yes. In addition to the included technical support, we offer different levels of guidance from our experts. This includes project management assistance, strategic advice, and access to our Creation Studio Service to develop custom game mechanics or optimize the distribution of your campaigns.

Contest game

by Audrey Edart | Mar 16, 2023

All the mechanics

Contest game

A simple format for capturing qualified leads

A contest is a simple and effective way to acquire new contacts and collect qualified, opt-in data.
Participants fill out a form and confirm their entry for a chance to win a prize through a random draw or instant-win mechanics.

Test the game

Why launch a Penalty?

Lead generation
Instant commitment
Multi-format integration
Viral effect

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A contest is a simple, effective way to acquire new contacts and collect qualified, opt-in data.
Participants fill out a form and confirm their entry for a chance to win a prize through a random draw or instant-win system.

Why launch a contest?

Simplified engagement: an easy concept for participants that encourages interaction;
Audience qualification: collect qualified data, segment and activate it directly from the platform;
Multi-format integration: website, social media, mobile apps, playable ads, e-commerce pop-ups or interactive kiosks;

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Advanced customization

Adapt the mechanics to your needs for a unique experience

Game settings

Customize pages and game path
Customize form(s)
Option to add game stages

Visual personalization

Backgrounds, buttons

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Test the mobile version
of the game by scanning
the QR code

Examples of contest campaigns

More than 200 brands trust us

Flexible plans
tailored to your needs

Whether you are a beginner or an interactive marketing specialist, our range of prices will meet your marketing objectives.

Discover

Adictiz, the platform to achieve
your marketing goals

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Social gauge

by Audrey Edart | Mar 16, 2023

< Catalog

Social gauge

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The social gauge: invite your friends to join in the fun!

Invite your friends to raise the social gauge and unlock tiered gifts

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The Social Gauge is a game mechanic thatincreases the visibility and virality of a campaign by encouraging users to share the game on social networks. It is particularly effective for achieving recruitment objectives. It encourages players to invite new registrants, called godchildren, to take part in the campaign.
The Social Gauge works simply: users fill up a gauge by inviting their friends to sign up for the campaign. The more new subscribers they invite, the more the gauge fills up. And the more likely they are to win a draw. Rewards can take the form of gifts, discounts or vouchers.

The Social Gauge can be used in a variety of ways to achieve different objectives. For example, it boosts media uploads. Because it can encourage players to share their creations on social networks. Combined with other game mechanics, such as an instant win, it can maximize user engagement.

The Social Gauge is fully customizable: define the conditions for filling the gauge, the rewards offered and the participation thresholds. The Social Gauge can be configured to be accessible to all players or reserved for a certain category of users, such as members of a loyalty program.

Adding the Social Gauge to a campaign is quick and easy, thanks to the intuitive interface offered by the Adictiz platform. Advanced statistical tools enable you to track the evolution of the gauge and the number of “godchildren” recruited in real time.

Social gauge set parameters to customize :

Gauge contents
Gauge type: up to 9 models
Redirection
Pallier

Customize the look and feel of the participatory game :

Background image
Background color

Discover how to create a social gauge game in Adictiz.

More than 200 brands trust us

Create engagement with a participative game mechanic

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Intruder

by Audrey Edart | Mar 16, 2023

< Catalog

Spot theintruder in this game!

Focus on a brand universe to spot products in a moving setting

Playable-webpage-Intruder-jeu-trouver-intrus

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The Intruder mechanic, also known as the Intruder Game, is a fun and effective method for promoting and maximizing the visibility of a product or service range.
The concept consists in presenting an intruder visual among a group of decoys, in order to test users’ ability to concentrate and remember brands.

Using this advergame, it is possible to completely personalize the experience so that it is in tune with the brand and the company’s objectives.
For example, it’s possible to place a pair of shoes in a group of beachwear items, so that users search for the intruder.

The intruder game is also an excellent strategy for animating and qualifying a database.
Users have to fill in a form and look for the moving intruder that appears on the screen.
The fast-paced, addictive gameplay involves a high level of concentration on the products and services presented, which in turn encourages brand memorization.

To increase user engagement, this game can be combined with a scratch or swipe type instant win.
Users will then be invited to detect the intruder before the time runs out to try and win the prize.

In short, the Intruder game is an effective and fun way to promote a range of products or services, animate a database and encourage brand recall.
What’s more, the game’s complete customizability enables it to be adapted to the needs of each company, maximizing the impact of the advertising campaign.