What is Marketing Gamification?

Marketing Gamification is the application of game mechanics (challenges, rewards) to marketing objectives.

How can I improve my marketing performance with Adictiz?

Adictiz allows you to improve your performance by turning engagement into measurable data.

Where can I publish my Adictiz campaigns?

Our campaigns are responsive and omnichannel.

Can I create campaigns without technical skills?

Yes. Our no-code Builder is designed to provide marketing teams with full autonomy.

Is the Adictiz platform GDPR-compliant and secure?

Absolutely. Adictiz is designed to ensure GDPR compliance and maximum security for your data.

Does the Adictiz solution offer support?

Yes. In addition to the included technical support, we offer different levels of guidance from our experts. This includes project management assistance, strategic advice, and access to our Creation Studio Service to develop custom game mechanics or optimize the distribution of your campaigns.

Check’in

by Audrey Edart | Mar 17, 2023

< Catalog

Check’in, geolocation for games

Suggest to your customers that they visit a point of sale to access the game.

Playable-webpage-Check-in-jeu-geolocation

Test the game

The Check-in mechanic is an innovative and effective way to promote your brand while creating engagement with your audience. It enables participants to travel to predefined locations via a geolocation service, in order to take part in an exclusive in-store game. It’s also possible to create a“Treasure Hunt” campaign where each confirmed location leads to another location, right up to the final location. Or provide information on specific locations or test your knowledge.

Check-in is therefore an excellent way of driving in-store traffic by offering your customers a unique experience. In addition to this, it also engages your audience by creating a playful experience around your brand universe. It’s an opportunity for you to reinforce your brand image by offering exclusive games and rewards for participants. Participants will be encouraged to explore different points of sale to find clues and solve puzzles, offering your customers an immersive experience.

Using Check-in to create “Treasure Hunt” campaigns is an excellent way of involving participants in a multi-level game. Each confirmed location takes them to another, creating suspense and growing excitement. Finally, the final location can be associated with a reward, creating a sense of satisfaction for participants.

What’s more, Check-in can also be combined with a Quiz to test participants’ knowledge of specific locations. This can be a way of boosting engagement and providing an educational experience for your customers. Using this feature, you can also provide information on products associated with specific locations visited, creating cross-selling opportunities.

Check’in parameters (geolocation) to be customized :

Default zoom
Range (in meters)
Activate displacement
Activate zoom
Display controls

Customize appearance :

Visual background
Visual marker on map

Discover

how to create a Check’in

in Adictiz.

More than 200 brands trust us

Test the geolocation system for your gaming campaigns

Request a demo

Buy and play

by Audrey Edart | Mar 17, 2023

< Catalog

Buy and play, a post-purchase game

Upload your proof of purchase to access an instant win where you’ll discover a scratch card game with instant results.

Playable-webpage-Buy-and-play-post-purchase

Test the game

La mécanique Buy and play est un module d’upload. Les participants doivent attester de la réalisation d’une action (ex: avoir réalisé un achat en boutique) par l’import d’une image (JPG/PNG, GIF, SVG) ou d’un document (PDF).

Ces derniers peuvent attester :

D’un achat via l’upload d’un ticket de caisse
De la propriété d’un objet grâce à une photo de l’objet concerné
De la localisation de l’utilisateur à un endroit précis grâce à l’upload d’une photo de lui dans la situation attendue
De la découverte d’un indice caché en magasin grâce à l’upload d’une photo de l’indice

Le jeu buy and play peut-être lié à de nombreuses mécaniques (instant gagnant, jeu à score, tirage au sort etc.), qui deviennent alors accessibles grâce à la preuve d’achat.

Il s’agit d’une mécanique particulièrement performante si vous souhaitez répondre à des objectifs de “Drive-to-Store” ou “Drive-to-Web”.

Buy and play parameters or post-purchase proof to be customized :

Limited participation: number of entries per day, week, month, campaign, users
Protected page: access requires proof of purchase
Upload button
Properties of proof of purchase

Customize appearance :

Upload button
Validation button
Visual background

Discover

how to create a Buy and Play

in Adictiz.

More than 200 brands trust us

A single platform for achieving your marketing objectives and collecting exclusive data

Request a demo

Circle puzzle

by Audrey Edart | Mar 17, 2023

< Catalog

The Circle puzzle game, put the spinning image back together

In this puzzle game, piece together a visual in the time allowed to score as many points as possible.

Test the game

The mechanics of the Circle puzzle are great fun, and will appeal to young and old alike. The visual is fully customizable to match your brand image and colors. In this example, we’ve chosen to display a recipe with organic ingredients to highlight the latter, as well as the game prize.

How does this puzzle game work? Users must try to reform an image by correctly replacing moving circles. Time is limited, which adds an extra dimension to the game. When creating the game, you select the circular zones independently, so you can choose to select a very precise element of the visual to rotate.

Take advantage of this mechanism to showcase your products or services. Ideal for animating and qualifying your CRM database, this game is sure to please your users.

If you wish, you can also add a teaser page and/or an end-of-operation page to complete the experience around your marketing campaign.