Social gauge

by Audrey Edart | Mar 16, 2023

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Social gauge

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The social gauge: invite your friends to join in the fun!

Invite your friends to raise the social gauge and unlock tiered gifts

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The Social Gauge is a game mechanic thatincreases the visibility and virality of a campaign by encouraging users to share the game on social networks. It is particularly effective for achieving recruitment objectives. It encourages players to invite new registrants, called godchildren, to take part in the campaign.
The Social Gauge works simply: users fill up a gauge by inviting their friends to sign up for the campaign. The more new subscribers they invite, the more the gauge fills up. And the more likely they are to win a draw. Rewards can take the form of gifts, discounts or vouchers.

The Social Gauge can be used in a variety of ways to achieve different objectives. For example, it boosts media uploads. Because it can encourage players to share their creations on social networks. Combined with other game mechanics, such as an instant win, it can maximize user engagement.

The Social Gauge is fully customizable: define the conditions for filling the gauge, the rewards offered and the participation thresholds. The Social Gauge can be configured to be accessible to all players or reserved for a certain category of users, such as members of a loyalty program.

Adding the Social Gauge to a campaign is quick and easy, thanks to the intuitive interface offered by the Adictiz platform. Advanced statistical tools enable you to track the evolution of the gauge and the number of “godchildren” recruited in real time.

Social gauge set parameters to customize :

Gauge contents
Gauge type: up to 9 models
Redirection
Pallier

Customize the look and feel of the participatory game :

Background image
Background color

Discover how to create a social gauge game in Adictiz.

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Create engagement with a participative game mechanic

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Intruder

by Audrey Edart | Mar 16, 2023

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Spot theintruder in this game!

Focus on a brand universe to spot products in a moving setting

Playable-webpage-Intruder-jeu-trouver-intrus

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The Intruder mechanic, also known as the Intruder Game, is a fun and effective method for promoting and maximizing the visibility of a product or service range.
The concept consists in presenting an intruder visual among a group of decoys, in order to test users’ ability to concentrate and remember brands.

Using this advergame, it is possible to completely personalize the experience so that it is in tune with the brand and the company’s objectives.
For example, it’s possible to place a pair of shoes in a group of beachwear items, so that users search for the intruder.

The intruder game is also an excellent strategy for animating and qualifying a database.
Users have to fill in a form and look for the moving intruder that appears on the screen.
The fast-paced, addictive gameplay involves a high level of concentration on the products and services presented, which in turn encourages brand memorization.

To increase user engagement, this game can be combined with a scratch or swipe type instant win.
Users will then be invited to detect the intruder before the time runs out to try and win the prize.

In short, the Intruder game is an effective and fun way to promote a range of products or services, animate a database and encourage brand recall.
What’s more, the game’s complete customizability enables it to be adapted to the needs of each company, maximizing the impact of the advertising campaign.

Customizable intruder game settings :

Number of entries
Activate stopwatch
Game modes: 4 modes available
Speed ratio
Display results page

Customize appearance :

Intruder visual
Visual of decoys
Loading bar

Discover how to create an Intruder game in Adictiz.

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Ideal for your brand universe, the intruder game stands out from the crowd.

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Scratch-off

by Audrey Edart | Mar 16, 2023

All the mechanics

Scratch-off game

A winning moment to generate leads and promote your prizes

The Scratch-Off game is a simple and immediate mechanism where the user virtually scratches a visual to instantly find out if they have won. Fun and customisable, this instant win game captures attention from the very first moments, showcases your products and is an effective lever for collecting leads and converting them.

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Why launch a scratch-off game?

Lead generation
Instant commitment
Multi-format integration
Highlighted prizes

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Why launch a scratch-off game?

Lead generation: collection of qualified data, segmentation and activation of data from the platform;
Instant engagement: simple and engaging interaction with prizes/instant wins won instantly;
Multi-format integration: website, social networks, mobile application, playable ads, e-commerce pop-in or interactive kiosk;
Prominent prizes: incorporate your products or messages into the scratch-off area to enhance the marketing impact.

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Advanced personalisation

Adapt the mechanics to your needs for a unique experience

Game settings

Customize pages and game path
Customize form(s)
Setting up instant winners

Visual personalization

Scratch-off visual
Winner/loser visual
Scratch effects (confetti, smoke, etc.)

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Test the mobile version of the game by scanning the QR-code

Examples of scratch-off campaigns

Examples of scratch-off campaign chopard

cuisine reference example of scratch-off campaign

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and collecting exclusive data

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Claw machine

by Audrey Edart | Mar 16, 2023

All the mechanics

Claw machine

A unique instant-win mechanic for lead generation

The Claw Game brings the carnival experience to digital: users control the claw and try to grab a prize. Simple and immersive, this format showcases your products or rewards, captures attention, and turns engagement into marketing performance by generating qualified leads and boosting conversions.

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Why launch a Claw machine?

Lead generation
Showcasing prizes and products
Instant commitment
Multi-format integration

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Why launch a Claw machine?

Lead generation: collection of qualified data, segmentation and activation of data from the platform;
Showcasing prizes and products: integrate your visuals to capture attention and strengthen your brand image;
Instant engagement: prizes / instant-win rewards drive conversions immediately;
Multi-format integration: website, social media, mobile application, playable adverts, e-commerce pop-ins, or interactive kiosks.

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Advanced customization

Adapt the mechanics to your needs for a unique experience

Game settings

Customize pages and game path
Customize form(s)
Setting up instant winners

Visual personalization

Design of items to catch (product highlights, prizes to win, etc.)
Claw customization (rope, hook)

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Test the mobile version of the game by scanning the QR-code

Examples of Claw Game campaigns

More than 200 brands trust us

A single platform for achieving your marketing objectives
and collecting exclusive data

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Gatecode

by Audrey Edart | Mar 16, 2023

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The Gatecode game, post-purchase par excellence.

Enter one or more codes (obtained at the point of sale or when purchasing) to access the next game stage.

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The GateCode mechanic is perfect if you want to set up a post-purchase game.
Thanks to this module, only users with an access code(such as a receipt, QR code or product barcode) can take part in a specific game or campaign.

This technique is particularly useful for targeting customers who have already made a purchase, by creating an exclusive post-purchase campaign.
Customers are invited to enter the code communicated via a medium(POS, website, email or in-store) to access the game and try to win a defined prize.

The gatecode is fully customizable, offering the possibility of creating a branded campaign to maximize engagement and conversion.
Campaign parameters can also be adjusted according to business needs, such as the number of codes that can be used by each user, or the possibility of using the same code several times or sharing codes.

By restricting access to a specific campaign or page, gatecodes can also be used to filter campaign entries and target a specific audience.
In fact, this technique makes it possible to target only those customers who have made a purchase, increasing the chances of conversion and loyalty.

In short, the Gate Code mechanic is a powerful marketing lever for increasing in-store traffic and sales.
Thanks to its complete personalization, this strategy makes it possible to create an exclusive, targeted campaign, maximizing customer engagement and conversion.

Gatecode set parameters to customize :

Code type
Number of codes per user
Enable limited use of the same code
Authorize code sharing
Protected page
Déjà Joué page
Code import

Customize appearance :

Visual background

Discover how to create a Gatecode game in Adictiz.

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A single platform for achieving your marketing objectives and collecting exclusive data

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