Uber Eats engages its audiences with the catch them all

A very popular game of skill with a high potential for player involvement

Immerse yourself in a captivating gaming experience with the Uber Eats Playable Ads campaign, featuring the Catch-them-all, a very popular game of skill. Imagine yourself skillfully catching raclette ingredients in a fluid movement, stimulating your agility and your appetite.

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Half-page playable Ads

Wide-angle / Half-page

A very popular playable ads format,
thanks to its impactful size.

Half-page playable Ads

Interstitial

This format typically appears during natural transitions within an application.

Medium rectangle format

This format facilitates integration into editorial content.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Personalized to reflect the Uber Eats universe, the Catch-all offers a unique experience, merging the joy of gaming with the delicious anticipation of a raclette feast. The Catch-all, with its lateral movements and obstacles, lends itself perfectly to the world of online advertising. By catching melting ingredients in a moving container, players will be immersed in the gourmet atmosphere of raclette.

Playable advertising offers total immersion in the world of the brand. By engaging consumers through interactive games, it creates a memorable and emotional connection. This deep immersion in the gaming experience leaves a lasting impression on users’ minds, fostering increased brand recognition.

Playable Ads offer a unique opportunity to anchor key messages in consumers’ minds. By combining the pleasure of play with brand communication, it creates positive memories, reinforcing the association between the brand and an enjoyable experience. This holistic approach to advertising helps to build brand awareness.

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