Mystery word | Qonto

Mystery word | Qonto

Qonto promotes its services to professionals

A mystery word campaign for the French and German markets

Qonto, the neobank dedicated to businesses, recently launched an interactive campaign in France and Germany to promote its banking services, in particular the speed of its international business transfers. At the heart of the initiative is a captivating mystery word game, designed to engage users while highlighting Qonto’s strengths.

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Half-page playable Ads

Wide-angle / Half-page

Very popular playable ads format,
thanks to its impactful and uniform size.

Medium rectangle format

This format facilitates the integration of playable ads into (or near) editorial content.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

The mystery word game, at the heart of this campaign, invites participants to guess a key word related to Qonto’s banking services. Users start the game with a word to guess, helped by a set of letters. Each time a letter is selected, players find out whether it is part of the mystery word, and its position in the word is revealed. This game mechanic is intuitive, accessible and engaging, offering a user experience that is both fun and educational.

The main goal of this campaign is to highlight one of Qonto’s key advantages: the speed of its business transfers abroad. By playing the mystery word game, participants will gradually discover this major benefit.

Launched simultaneously in France and Germany, this campaign reflects Qonto’s desire to adapt to the cultural specificities of each market while delivering a consistent message. The mystery word game, thanks to its simplicity and universal nature, transcends linguistic and cultural barriers, offering a harmonious experience to users in both countries. The clues and words chosen are carefully tailored to resonate with the expectations and needs of professionals in these markets.

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