What is Marketing Gamification?

Marketing Gamification is the application of game mechanics (challenges, rewards) to marketing objectives.

How can I improve my marketing performance with Adictiz?

Adictiz allows you to improve your performance by turning engagement into measurable data.

Where can I publish my Adictiz campaigns?

Our campaigns are responsive and omnichannel.

Can I create campaigns without technical skills?

Yes. Our no-code Builder is designed to provide marketing teams with full autonomy.

Is the Adictiz platform GDPR-compliant and secure?

Absolutely. Adictiz is designed to ensure GDPR compliance and maximum security for your data.

Does the Adictiz solution offer support?

Yes. In addition to the included technical support, we offer different levels of guidance from our experts. This includes project management assistance, strategic advice, and access to our Creation Studio Service to develop custom game mechanics or optimize the distribution of your campaigns.

Catch them all | Uber Eats

by Audrey Edart | Aug 27, 2024

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Uber Eats engages its audiences with the catch them all

A very popular game of skill with a high potential for player involvement

Inline-rectangle

This format makes it easier to integrate playable ads into (or close to) editorial content, and limits the effect of banner blindness.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Interstitials, a format compatible with a wide variety of creations

This format generally appears at natural transitions in an application, between activities or game levels.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Half-page format

This is a very popular playable ads format, thanks to its impactful, uniform size.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Immerse yourself in a captivating gaming experience with the Playable Ads Uber Eats campaign, featuring Catch them all, a very popular game of skill. Imagine skilfully catching raclette ingredients in a fluid motion. Stimulating your agility and appetite. Customised to reflect the world of Uber Eats, Catch them all offers a unique experience, merging the fun of the game with the delicious anticipation of a raclette tasting.

Catch them all, with its lateral movements and obstacles, lends itself perfectly to the world of online advertising. By catching melting ingredients in a moving container, players will be immersed in the gourmet atmosphere of raclette.

Playable advertising offers total immersion in the world of the brand. By engaging consumers through interactive games, it creates a memorable and emotional connection. This deep immersion in the gaming experience leaves a lasting impression on users’ minds, fostering increased brand recognition.

Playable Ads offer a unique opportunity to anchor key messages in consumers’ minds. By combining the pleasure of play with brand communication, it creates positive memories, reinforcing the association between the brand and an enjoyable experience. This holistic approach to advertising helps to build brand awareness.

Inline-rectangle format

This format makes it easier to integrate playable ads into (or close to) editorial content, and limits the effect of banner blindness.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Interstitials, a format compatible with a wide variety of creations

This format generally appears at natural transitions in an application, between activities or game levels.

The wide angle or half-page

This is a very popular playable ads format, thanks to its impactful, uniform size.

More than 200 brands trust us

A single platform for achieving your marketing objectives and collecting exclusive data

Request a demo

Glutton | Orange

by Audrey Edart | Aug 27, 2024

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Orange is betting on the nostalgic effect of arcade games

Engage an audience using mechanics inspired by the famous Pacman game

Interstitial format

This format generally appears at natural transitions in an application, between activities or game levels.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

The wide angle or half-page

This is a very popular playable ads format, thanks to its impactful, uniform size.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Dive into the heart of innovation with the Playable Ads Orange campaign, a captivating experience that combines the retro charm of the Glutton game with the power of interactive marketing. Inspired by the iconic arcade game Pac-Man, the Glutton game offers a scoring mechanic based on users’ reflexes. Transporting them through a maze where they must collect bonuses while avoiding moving enemies.

This innovative campaign allows Orange to personalise the game, offering a unique way of showcasing its brand in a fun way. By reaching consumers through an entertaining experience, the Glutton game considerably increases the brand’s visibility among its target audience. By stimulating interaction, Orange succeeds in prolonging the time users spend engaged with its brand.

Orange, the world leader in telecommunications, is distinguished by its presence in 75% of European countries. By associating the company’s heritage with this innovative campaign, Orange is reaffirming its commitment to interactive communication. Proving that entertainment can be the key to exceptional connectivity.

Dive into the Glutton game with Orange and enjoy an experience where fun meets cutting-edge technology.

Interstitials, a format compatible with a wide variety of creations

This format generally appears at natural transitions in an application, between activities or game levels.

The wide angle or half-page

This is a very popular playable ads format, thanks to its impactful, uniform size.

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More than 200 brands trust us

A single platform for achieving your marketing objectives and collecting exclusive data

Request a demo

Memory | Sowee

by Audrey Edart | Aug 27, 2024

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Sowee uses memory to showcase its benefits

A mechanism that encourages brand recall

Interstitial format

This format generally appears at natural transitions in an application, between activities or game levels.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

The wide angle or half-page

This is a very popular playable ads format, thanks to its impactful, uniform size.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Explore the Playable Ads campaign for Sowee, the innovative energy supplier, a subsidiary of EDF. And immerse yourself in a fun interactive experience with a fully customisable memory game. This innovative campaign invites participants to find identical pairs of cards within a given time, giving them access to exclusive promotional offers and a visit to the company’s website.

Sowee is committed to saving energy without compromising comfort, values reflected in the vignettes of the Memory mechanic. The game allows for greater retention than non-interactive ads, offering deeper immersion in the benefits offered by Sowee.

Like the game Memory, Sowee offers total flexibility by adapting to individual energy needs. Finding pairs of cards becomes a visual metaphor for discovering the perfect combination for saving energy while maintaining optimum comfort levels.

One of the major advantages of playable advertising is its appeal. The playfulness of this specific advertising insert makes it possible to bypass the phenomenon of ‘banner blindness’, offering users an engaging and memorable visual experience.

By choosing the mechanics of a memory game for its Playable Ads campaign, Sowee is demonstrating not only its commitment to innovation, but also its desire to offer an interactive advertising experience that goes beyond the ordinary. Discover how Sowee turns energy saving into a fun and accessible adventure, while preserving your comfort.