What is Marketing Gamification?

Marketing Gamification is the application of game mechanics (challenges, rewards) to marketing objectives.

How can I improve my marketing performance with Adictiz?

Adictiz allows you to improve your performance by turning engagement into measurable data.

Where can I publish my Adictiz campaigns?

Our campaigns are responsive and omnichannel.

Can I create campaigns without technical skills?

Yes. Our no-code Builder is designed to provide marketing teams with full autonomy.

Is the Adictiz platform GDPR-compliant and secure?

Absolutely. Adictiz is designed to ensure GDPR compliance and maximum security for your data.

Does the Adictiz solution offer support?

Yes. In addition to the included technical support, we offer different levels of guidance from our experts. This includes project management assistance, strategic advice, and access to our Creation Studio Service to develop custom game mechanics or optimize the distribution of your campaigns.

Pinata

by Audrey Edart | Mar 21, 2023

All the mechanics

Pinata

A festive instant-win mechanic to energize your key moments

The Pinata Game invites users to virtually « hit » a customized pinata to see if they’ve won a prize. Fun and fast-paced, this format captures attention, showcases your rewards, and lets you creatively energize your brand’s key moments. It also generates leads through the integrated form, helping you enrich your database for more targeted future campaigns.

Test the game

Why launch a Pinata Game?

Showcasing prizes and your brand
Lead generation
Instant commitment
Multi-format integration

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Why launch a Pinata Game?

Showcasing prizes and your brand: your products or offers are highlighted, helping to strengthen your brand image.
Lead generation: collect qualified data, segment it and activate it through the platform;
Instant engagement: instant-win prizes captivate the audience;
Multi-format integration: website, social networks, mobile application, playable ads, e-commerce pop-in or interactive kiosk;

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Advanced customization

Adapt the mechanics to your needs for a unique experience

Game settings

Customize pages and game path
Customize form(s)
Difficulty settings (number and types of hits)
Setting up instant winners

Visual personalization

Pinata design
Customization of effects (explosion, rope, shakes, etc.)

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Testez la version mobile
du jeu en scannant
le QR-code

Examples of Pinata Game campaigns

More than 200 brands trust us

A single platform for achieving your marketing objectives
and collecting exclusive data

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Check’in

by Audrey Edart | Mar 17, 2023

< Catalog

Check’in, geolocation for games

Suggest to your customers that they visit a point of sale to access the game.

Playable-webpage-Check-in-jeu-geolocation

Test the game

The Check-in mechanic is an innovative and effective way to promote your brand while creating engagement with your audience. It enables participants to travel to predefined locations via a geolocation service, in order to take part in an exclusive in-store game. It’s also possible to create a“Treasure Hunt” campaign where each confirmed location leads to another location, right up to the final location. Or provide information on specific locations or test your knowledge.

Check-in is therefore an excellent way of driving in-store traffic by offering your customers a unique experience. In addition to this, it also engages your audience by creating a playful experience around your brand universe. It’s an opportunity for you to reinforce your brand image by offering exclusive games and rewards for participants. Participants will be encouraged to explore different points of sale to find clues and solve puzzles, offering your customers an immersive experience.

Using Check-in to create “Treasure Hunt” campaigns is an excellent way of involving participants in a multi-level game. Each confirmed location takes them to another, creating suspense and growing excitement. Finally, the final location can be associated with a reward, creating a sense of satisfaction for participants.

What’s more, Check-in can also be combined with a Quiz to test participants’ knowledge of specific locations. This can be a way of boosting engagement and providing an educational experience for your customers. Using this feature, you can also provide information on products associated with specific locations visited, creating cross-selling opportunities.

Check’in parameters (geolocation) to be customized :

Default zoom
Range (in meters)
Activate displacement
Activate zoom
Display controls

Customize appearance :

Visual background
Visual marker on map

Discover

how to create a Check’in

in Adictiz.

More than 200 brands trust us

Test the geolocation system for your gaming campaigns

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Buy and play

by Audrey Edart | Mar 17, 2023

< Catalog

Buy and play, a post-purchase game

Upload your proof of purchase to access an instant win where you’ll discover a scratch card game with instant results.

Playable-webpage-Buy-and-play-post-purchase

Test the game

La mécanique Buy and play est un module d’upload. Les participants doivent attester de la réalisation d’une action (ex: avoir réalisé un achat en boutique) par l’import d’une image (JPG/PNG, GIF, SVG) ou d’un document (PDF).

Ces derniers peuvent attester :

D’un achat via l’upload d’un ticket de caisse
De la propriété d’un objet grâce à une photo de l’objet concerné
De la localisation de l’utilisateur à un endroit précis grâce à l’upload d’une photo de lui dans la situation attendue
De la découverte d’un indice caché en magasin grâce à l’upload d’une photo de l’indice

Le jeu buy and play peut-être lié à de nombreuses mécaniques (instant gagnant, jeu à score, tirage au sort etc.), qui deviennent alors accessibles grâce à la preuve d’achat.

Il s’agit d’une mécanique particulièrement performante si vous souhaitez répondre à des objectifs de “Drive-to-Store” ou “Drive-to-Web”.