by Julien Pirson | Jan 16, 2026
A competitive format to engage your audiences during sporting highlights
Penalty is a game of skill that challenges participants to score as many points as possible by aiming at targets during penalty kicks. Available in football or rugby versions, this immersive format can be easily adapted to your marketing highlights. Designed to stimulate competition, it encourages players to challenge themselves and spend more time with your brand. Combined with a form and prizes to be won, it also becomes a performance lever for collecting qualified leads and feeding your CRM campaigns.
Why launch a Penalty?
- Capturing attention
- Encourage engagement
- Transforming commitment into performance:
- Multi-format integration
Penalty is a game of skill that challenges participants to score as many points as possible by aiming at targets during penalty kicks. Available in football or rugby versions, this immersive format can be easily adapted to your marketing highlights. Designed to stimulate competition, it encourages players to challenge themselves and spend more time with your brand. Combined with a form and prizes to be won, it also becomes a performance lever for collecting qualified leads and feeding your CRM campaigns.
Why launch a Penalty ?
- Capture attention: a universal format that immediately attracts the audience and extends exposure time to your brand ;
- Stimulate engagement: a scoring mechanism that creates a challenge and encourages participants to replay and share their experience ;
- Transform engagement into performance: when combined with your CRM, Penalty becomes a lever for driving a loyalty programme, boosting conversion or enriching your future marketing campaigns ;
- Multi-format integration: website, social media, mobile application, playable ads, or interactive kiosk.
Advanced customization
Adapt the mechanics to your needs for a unique experience
Game settings
- Customize pages and game path
- Customize form(s)
- 2 modes available: football and rugby
- Adjustable difficulty (stopwatch, number of lives)
Visual personalization
- Animations and feedback: animated messages in case of success or failure
- Customisation of game graphics (targets, goalkeeper, etc.)
Test the mobile version
of the game by scanning
the QR code
3
Examples of Penalty campaigns
More than 200 brands trust us
Flexible plans
tailored to your needs
Whether you are a beginner or an interactive marketing specialist, our range of prices will meet your marketing objectives.
Adictiz, the platform to achieve
your marketing goals
by Audrey Edart | Jan 16, 2026
An effective instant win mechanism for recruiting leads
The Wheel of Fortune is one of the most popular mechanics for recruiting new leads. This simple, fully-customizable mechanic invites participants to spin a wheel to find out immediately if they’ve won.
Why launch a Penalty?
- Lead generation
- Instant commitment
- Multi-format integration
- Viral effect
The Wheel of Fortune is one of the most popular mechanics for
recruiting new leads. This simple, fully-customizable mechanic invites participants to spin a wheel to find out immediately if they’ve won.
Why launch a Penalty?
- Lead generation: collect qualified data, segment it and activate it through the platform;
- Instant engagement: instant-win prizes captivate the audience;
- Multi-format integration: website, social media, mobile apps, playable ads, e-commerce pop-ups or interactive kiosks;
- Viral effect: participants can share the campaign with their friends and family, amplifying your audience.
Advanced customization
Adapt the mechanics to your needs for a unique experience
Game settings
Visual personalization
- Wheel design (size, effects, background, etc.)
- Customization of Wheel boxes (product promotion, prizes to be won, etc.).
Test the mobile version
of the game by scanning
the QR code
3
Examples of wheel of fortune campaigns
More than 200 brands trust us
Flexible plans
tailored to your needs
Whether you are a beginner or an interactive marketing specialist, our range of prices will meet your marketing objectives.
Adictiz, the platform to achieve
your marketing goals
by Audrey Edart | Jan 16, 2026
An effective instant win format for generating qualified leads
The One-armed Bandit is a slot machine that invites participants to launch the machine and try to align three identical symbols to win a prize. Fast and fun, this format immediately grabs attention and showcases your endowments. A real performance driver, it maximizes your recruitment of qualified leads while offering an entertaining, customizable experience.
Why launch a Slot Machine ?
- Traffic and lead generation
- Instant commitment
- Multi-format integration
- Viral effect
The one-armed bandit is a slot machine that invites participants to launch the machine and try to align three identical symbols to win a prize. Fast and fun, this format immediately grabs attention and showcases your endowments. A real performance driver, it maximizes your recruitment of qualified leads while offering an entertaining, customizable experience.
- Traffic and lead generation: collection of qualified data; data segmentation from the platform;
- Instant engagement: instantly won prizes/winning moments captivate the audience and boost conversion;
- Multi-format integration: website, social media, mobile apps, playable ads, e-commerce pop-ups or interactive kiosks;
- Viral effect: participants can share the campaign with their friends and family, amplifying your audience.
Advanced customization
Adapt the mechanics to your needs for a unique experience
Game settings
Visual personalization
- Design of visuals in the slot machine
- Customisation of buttons and handle
Test the mobile version
of the game by scanning
the QR code
3
Examples of slot machine campaigns
More than 200 brands trust us
Flexible plans
tailored to your needs
Whether you are a beginner or an interactive marketing specialist, our range of prices will meet your marketing objectives.
Adictiz, the platform to achieve
your marketing goals
