Publié par Clotilde Legrand le 05/10/19
background-slider-blue.jpg

#Trends

Exposed to more than 360 ads per day, consumers are less and less attentive to traditional ads and tend to block them. This phenomenon is accelerating, even on mobile phones, and is causing publishers to lose between 15% and 20% of advertising revenue. Advertisers are also concerned since Internet users are gradually losing interest in their ads, causing them to lose visibility and overall revenue.

PLAYABLE: THE NEW FORMAT THAT REVOLVES THE DIGITAL ADVERTISING!  

As an expert in the Game and based on the principle that the Game is a natural language, engaging and consensual, we have created Adictiz Playable Ads. A new advertising format that natively integrates the notion of Games in order to make digital advertising more impactful and efficient. By taking advantage of the fact that humans like to play, playable ads allow user to participate to a new brand experience, by extension more engaging

 

PLAYABLE ADS IN A FEW FIGURES

Acting on attention, emotion and interaction, Playable Ads create a new advertising experience, and offer unattainable marketing performance via classic formats throughout the customer journey.

 

 

Thanks to the interaction generated with the consumer, Playable ads offer an average exposure time of 10s and a maximum useful reach. This interaction also allows to develop click rates 3 times higher than the classical formats on average. Finally, they generate conversion rates 7 times higher than traditional image and video formats. 

4 OPTIONS FOR 4 BRAND OBJECTIVES

In order to meet your various branding, recruting, traffic and download objectives, Adictiz Playable Ads comes in 4 options, all customizable.



Want to know more about game formats, placement and mechanics?

Contact us to discuss with one of our experts who will present you the product in more detail.