TOP 5: the best campaigns of March
SURF PREMIUM WITH AGRICULTURAL CREDITCrédit Agricole is showcasing one of its flagship products, the gold card, through an Outrun game. By playing at the 3 different levels, the user can discover the benefits of Mastercard Gold and Visa Premium in a fun way. The score game allows a long exposure time to the product and therefore a better memorization of its benefits.
CASTMEBIZZBEE : BECOME THE NEW BIZZBEE GALLERYThe Bizzbee casting has become an essential event for the brand and creates a lot of commitment between the brand and consumers every year. What is at stake for customers? Become one of the 5 models selected by the brand to participate in a European shooting. Mechanics? After uploading his photo, the user is invited to participate in a battle to choose his favorite looks. In addition to generating engagement, casting is an excellent way to recruit new leads to strengthen the Bizzbee database.
SHOW YOUR SUPPORT WITH THE PHOTO CONTESTLidl communicates with local producers for the 2019 edition of the Agricultural Show (Paris), and takes the opportunity to promote them through game campaigns. Here, users are invited to show their support to the different photo producers through a photo upload with stickers, so they can personalize their photo. To thank the participants, Lidl remains consistent and offers the winners product kits from farmers.
TAKE THE ROAD WITH PROXI RACE !
Total Belgium uses the game to promote its ProxiFuel service. Thanks to an Outrun game, the user is put in the shoes of Tom the delivery man and must score as many points as possible to try to win. With a total of 12 games per player, the objective of brand and product engagement is achieved. The media campaign totalling 1.6 million impressions also helped to promote the service in Belgium.
THROW THE ONE-ARMED BANDIT THE POSAY ROCK
La Roche-Posay is partnering with Veepee to increase the visibility of upcoming sales and recruit new leads. To achieve the recruitment objective, the brand has set up a winning instant game to win brand products or discount coupons. The product is placed at the heart of the device since it is the main element of the penguin bandit: 3 products are displayed to win the oil.