TOP 5 April: The best Easter campaigns
SFR plays the retro side for its Easter game, and chooses the Tiny Wings to stage the famous character Pacman in a setting with Easter-like accessories. Thanks to a graphic universe and a staggered concept, the campaign generated nearly 20,000 plays, the objective of animating the SFR reunion community has been achieved.
LINDT : GOLDEN RABBIT HUNT
Through the game, Lindt stages his famous Golden Rabbit (who doesn't know him?) to offer a fun experience to his community. With a short game mechanics and a targeted media plan developed by our Ads team, Lindt achieved its objective of recruiting new leads. To extend the experience, Lindt offers users the opportunity to try to win 1 year of chocolate by entering a unique code available under their Gold Rabbit.
THE DPD EGG RACE
On the occasion of Easter, DPD chose the game to animate its teams internally. Mechanics ? A megajump followed by a ranking to increase the challenge and create virality via user scores. The 50 best players were entered in the draw to try to win chocolates to eat alone.... Or as a team!
THE GREAT VERTBAUDET EASTER GAME
Vertbaudet has chosen simplicity for Easter. With a instant-win on the click, very easy and quick to set up, the clothes brand takes advantage of the high point to animate its community. With more than 200 K games played, the objective has been reached. The gift cards distributed on the game, and the redirection link to the site's offers at the end of the journey also made it possible to drive traffic and conversion to the e-commerce site.
EASTER LAGUIOLE ATTITUTE
For Easter, Laguiole gives visibility to its products through a hidden object in which users are invited to find objects of the brand. They then discover a winning moment with discount codes at the key. This device makes it possible to drive traffic and conversion on the brand's website, which therefore takes advantage of the high point to boost its sales.