Head of Marketing @Adictiz
Inbound Strategy | Digital Marketing
FULL-TIME CMO
As CMO at Adictiz, I oversee the growth strategy and positioning of our customer engagement platform. With solid expertise in digital strategy and MarTech, I support major brands in their transition to post-third-party cookie marketing, focused on first-party data.
My role is to transform the complex challenges of data collection and GDPR compliance into opportunities for growth and memorability for our clients. Through my publications, I decipher industry trends, the future of advertising engagement, and methodologies for creating lasting connections between brands and their audiences.
The online interactive quiz has become an essential tool in digital marketing. Beyond simple entertainment, it allows you to engage your audience, collect valuable data, and strengthen the relationship with your prospects and customers. Whether it is to assess...
Black Friday, that long-awaited meeting with your customers, is just around the corner. Are you looking to attract more visitors to your digital ecosystem? Do you want to boost your sales in the run-up to Christmas? In this article, we'll explore how to incorporate...
The digital advent calendar, that essential tool that takes us back to our childhood memories, is the ideal way to celebrate the festive season. Setting up a digital advent calendar in your marketing strategy is offering you a unique opportunity. Celebrate this...
Is your brand looking for new marketing levers to engage and retain its audience? Gamified and interactive campaigns are effective levers for achieving these objectives, particularly when they rely on the interactive mechanics of the winning moment. This game lets...
Halloween is becoming increasingly popular in France. As a result, many brands are organising marketing campaigns around Halloween to engage their audience and boost conversion. You're looking for inspiration for your future Halloween marketing activities? Adictiz has...
Static marketing is a thing of the past. Consumers now aspire to be able to connect with brands, submit ideas, interact with their content or participate in the creation of their future products. As a result, traditional one-way strategies don't work as well as they...
The 2024 Games in Paris promise to be a major global event, attracting millions of fans. As a result, many brands are looking to position themselves around this sports marketing event to engage their audiences with content around the games. Contrary to what you might...
Christmas is undoubtedly one of the most important times in your marketing calendar. But it's also a time when consumers are bombarded with advertising messages. Why not take advantage of this by offering Christmas competitions to your audience? Gamified marketing is...
It cannot be repeated often enough: social networks have completely transformed the way brands communicate. Influencer marketing is adapting to these new codes and is now focusing on levers such as gamification, interactivity and influence. The brands that come out on...
At the dawn of the cookieless era, the digital marketing landscape is undergoing a radical transformation. Growing concerns about privacy and changing regulations have prompted industry players to rethink their data collection and advertising strategies. So this is...
La manière dont nous communiquons en ligne ne cesse d’évoluer, notamment avec l'usage de l'AdTech. Cela vaut pour les particuliers et pour les marques, qui doivent s’adapter aux nouveaux canaux et stratégies marketing pour garder une longueur d’avance sur leurs...
Le live shopping has really taken off in the last two years, and the craze for it continues unabated. It has become commonplace for brands to go live to present products and generate sales. But this sales channel can be optimised to meet more than one objective. By...
In an increasingly data-driven world, understanding and exploiting the potential of your collected data is essential to achieving your marketing objectives. Segmentation is one of the keys to achieving this. By fully understanding the importance of marketing...
Building customer loyalty is a major challenge for companies in all sectors. Retaining customers is often more profitable than acquiring new ones. If you're concerned about contacting your customers and reactivating them, you've come to the right place! Let us show...
Le saviez-vous : chaque jour en moyenne, un individu est exposé à plus de 1200 publicités! Ce chiffre vous paraît exorbitant ? Cela signifie peut-être que vous êtes victime de banner blindness ou burn-out publicitaire. Ce phénomène d’aveuglement touche notamment les...