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How to build a Social Media strategy
74% of consumers refer to social networks before making a purchase. And 72% of companies have increased their sales and generated more in-store traffic thanks to their Social Media strategy. Investing in social networks is therefore absolutely essential for brands....
Instant win competitions: 6 original marketing examples
of all the gamification mechanisms available to companies, instant win games are among the most effective. Marketing games are a powerful way of engaging your audience because you can win attractive prizes. And with instant win competitions, the rewards are immediate!...
How to effectively collect first-party data?
First-party data is collected directly by the company or brand from users when they interact with it (for example, on its website, app, or other marketing channels). It is an essential building block of customer knowledge. and an indispensable tool for personalizing...