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Reinventing customer loyalty: toward interactive, high-performance programs
Traditional loyalty programs struggle to maintain long-term customer engagement. Forgotten cards, unused points. Consumers are active in only 7 of the 17 loyalty programs they join. To counter this growing indifference, brands must reinvent their approach to turn...
Mother’s Day competition: 4 scenarios for your campaigns
Mother's Day is a tradition that has been rigorously respected and perpetuated since childhood. This year, once again, all mothers are expecting a gesture from their children, often with the support of their spouses for the younger ones. According to a Yougov survey,...
Mother’s Day: 3 examples of original marketing competitions
With the arrival of spring and the return of sunny days, the French are looking forward to the long weekends in May, as well as Mother's Day. It is a symbolic event and therefore a key moment on which brands can capitalise. Mother's Day marketing campaigns are a...