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How to collect more customer reviews and turn them into a growth lever
Today, consumers place less credit in brand advertising. Before making a purchase, they primarily seek the opinions of their peers. A potential customer hesitating between two products will thus consult online reviews before making their decision. Collecting customer...
Adictiz reinvents the Quiz: more power and more simplicity.
In 2026, the favorite mechanic of marketers gets a makeover. At Adictiz, Laurie and Thomas (our product team) have worked on a modernized version that breaks down the barriers between ease of use and extreme customization. Why is this update a "game changer" for your...
Reinventing customer loyalty: toward interactive, high-performance programs
Traditional loyalty programs struggle to maintain long-term customer engagement. Forgotten cards, unused points. Consumers are active in only 7 of the 17 loyalty programs they join. To counter this growing indifference, brands must reinvent their approach to turn...