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Regional marketing: how to develop the appeal of a place through gamification
Le marketing territorial a le vent en poupe. Avec l'essor du tourisme de proximité, les collectivités et acteurs touristiques locaux cherchent à promouvoir leur destination auprès des voyageurs. Pour se faire connaître et donner envie de partir à la découverte de son...
International in-app marketing: the keys to a successful campaign
In a world where commercial borders are becoming increasingly blurred, internationalisation is becoming an essential growth lever for brands. By 2024, the value of the world's top 5,000 companies will have reached 13,000 billion dollars, reflecting the importance of...
How to create an online scratch game? Examples and guide
The simplicity and instantaneous nature of the scratch card game are deeply rooted in popular culture. Their engaging mechanics offer users immediate gratification, delivering a quick dose of dopamine that captivates and builds loyalty. In this article, we explore the...