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Can health be gamified? Awareness and prevention in the age of gaming
Health is a highly regulated field, sensitive, and sometimes taboo. Certain topics are delicate or complex to address. Prevention campaigns also have to engage diverse audiences, who are often difficult to reach. To capture attention in prevention campaigns, relying...
2026 marketing calendar: key moments for high-performing campaigns all year long
In 2026, marketing performance cannot be left to chance. The brands that will succeed are those that have managed to plan and pace their communication consistently throughout the year. A well-planned 2026 marketing calendar ensures you capture your audience’s...
CRM Performance: how gamification boosts your results
CRM (Customer Relationship Management) is an essential tool for structuring customer relationships. On average, each euro invested in a CRM generates 8.71 euros in return. Moreover, 85% of users report a significant improvement in their customer experience. However,...