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2026 marketing trends: key trends to follow for better performance
With the surge of Artificial Intelligence and changing consumer expectations, marketing practices are evolving faster than ever. To stay competitive, it is now essential to anticipate these shifts and follow the 2026 marketing trends. This article reviews the new best...
CRM and AI: how gamification enhances customer knowledge
Knowing your customers better means selling more effectively. But with the gradual disappearance of third-party cookies, data collection is becoming a real challenge. To feed their CRM with relevant insights, brands can rely on two complementary allies: gamification,...
Valentine’s Day Campaign: create engagement to boost your marketing performance
Valentine’s Day remains a strategic occasion for all brands, even beyond traditional industries. Each campaign offers a unique opportunity to generate leads, boost conversions, and build customer loyalty. By creating engaging and inclusive experiences, brands can...