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10 reasons to collect data and how to activate them
At a time when artificial intelligence is redefining customer relations, first-party data (collected directly from your audience) is taking on a whole new dimension. It is no longer just a line in your CRM, but the essential fuel for powering the latest AI tools. By...
What are Playable Ads? Examples
L'attention est la monnaie la plus rare du web. En 2025, alors que l'IA générative sature les flux de contenus statiques, la publicité jouable (ou playable ads) s'impose comme l'arme ultime pour engager une audience de plus en plus volatile. Plus qu'un simple...
High-performing Easter marketing campaign ideas
Easter is more than just an egg hunt: it is a key moment to build a bridge between brands and their audiences. This period, at the intersection of spring renewal and family gatherings, offers the perfect opportunity to capture attention, reactivate leads and boost...