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World Cup: is your brand ready to play?
The World Cup represents an unmissable marketing opportunity. Even brands far removed from the sports world can capitalize on this global event. 5 billion people engaged during the 2022 edition, with 93.6 million social media posts and 5.95 billion interactions. It is...
10 reasons to collect data and how to activate them
At a time when artificial intelligence is redefining customer relations, first-party data (collected directly from your audience) is taking on a whole new dimension. It is no longer just a line in your CRM, but the essential fuel for powering the latest AI tools. By...
What are Playable Ads? Examples
L'attention est la monnaie la plus rare du web. En 2025, alors que l'IA générative sature les flux de contenus statiques, la publicité jouable (ou playable ads) s'impose comme l'arme ultime pour engager une audience de plus en plus volatile. Plus qu'un simple...