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CRM Performance: how gamification boosts your results

CRM Performance: how gamification boosts your results

CRM (Customer Relationship Management) is an essential tool for structuring customer relationships. On average, each euro invested in a CRM generates 8.71 euros in return. Moreover, 85% of users report a significant improvement in their customer experience. However,...

Music marketing: engaging audiences through gamification

Music marketing: engaging audiences through gamification

The music industry in France generated €920 million in revenue last year, driven by streaming, which accounts for nearly 80% of the market's income. Streaming platforms, social media trends, new consumers habits and the eventisation of tours... In this landscape,...