Carrefour surveys its audience with Swiper
Invites an audience to select their preferences by swiping left or right
Carrefour unveils its new Swiper Playable Ads campaign, a bold strategy aimed at surveying audience preferences and personalizing its offers. This form of interactive advertising stands out as a major asset, differentiating and strengthening brand awareness.
Test here
Wide-angle / Half-page
A very popular playable ads format,
thanks to its impactful size.
Interstitial
This format typically appears during natural transitions within an application.
Medium rectangle format
This format facilitates integration into editorial content.
This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.
The campaign is based on the Swiper module, an innovative solution for collecting opinions. Carrefour invites its community to interact in a simple and dynamic way. Using the familiar ‘swipe’ mechanism made popular by the Tinder application. In this playable version, Carrefour has opted for an even more engaging approach, encouraging participants to click on ‘like’ or ‘dislike’ icons.
Carrefour’s Playable Ads Swiper campaign comes at a time when ‘banner blindness’ represents a major challenge for marketers. The mere presence of a visual ad is no longer enough to guarantee its effectiveness. Carrefour has grasped this reality by adopting an innovative approach that overcomes this trend. Advertising strategies are evolving, seeking to create more relevant, targeted and non-intrusive visual ads. At the same time, they are exploring creative and engaging ways of capturing attention in a saturated digital landscape. Playable Ads are emerging as a relevant response to this challenge, offering a participative and immersive experience.
By skilfully combining the Playable Ads Swiper campaign with its promotions, Carrefour is demonstrating its commitment to a customer-centric approach to marketing.
More than 200 brands trust us
t
Flexible plans
tailored to your needs
