Eden auto unveils its new product range
Memory mechanics encourage brand, offer and service memorability
By adapting the universe of its KIA vehicle range, Eden Auto designed a captivating interactive experience through a Playable Memory. This format strategically showcased the models’ design while requiring the users’ active attention.
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Interstitial
This format typically appears during natural transitions within an application.
This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.
Personalizing the experience — inviting users to match the brand’s distinctive silhouettes and light signatures — generated significant engagement. This campaign proved to be a winning strategy to captivate the audience, boost traffic to Eden Auto points of sale, and strengthen the Kia range’s reputation within the innovation segment.
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