by Audrey Edart | Sep 15, 2025
An arcade-style game like Pac-Man to engage your audience in an original way
The Glutton is a mechanic inspired by Pac-Man and arcade games, where the player controls a character that must eat as many items as possible to score points. This format encourages users to spend more time with your brand and boosts engagement through the challenge. Fully customizable, it can incoporate your products or brand universe to create a memorable experience. The Glutton is an effective marketing tool for collecting qualified data, energizing your key moments, and building audience loyalty.
Why launch a Glutton?
- A fun and addictive experience
- Product promotion
- Collection of qualified data
- Multichannel distribution
The Glutton is a mechanic inspired by Pac-Man and arcade games, where the player controls a character that must eat as many items as possible to score points. This format encourages users to spend more time with your brand and boosts engagement through the challenge. Fully customizable, it can incoporate your products or brand universe to create a memorable experience. The Glutton is an effective marketing tool for collecting qualified data, energizing your key moments, and building audience loyalty.
Why launch a Glutton?
- Fun and addictive experience: a universal format that appeals to all generations and naturally encourages replay to beat one’s score;
- Product promotion: incorporate branded visuals into the game elements to maximize recall and marketing impact;
- Collection of qualified data: pair the game with an embedded form to enrich your CRM database and better segment your audiences;
- Multi-channel distribution: deploy your campaigns on websites, social media, or mobile apps.
Advanced customization
Adapt the mechanics to your needs for a unique experience
Game settings
- Customize pages and game path
- Customize form(s)
- Difficulty settings (timer, number of lives, speed)
Visual personalization
- The labyrinth design
- Customization of walls, hero, lives, obstacles, etc.
Test the mobile version
of the game by scanning
the QR code
3
Examples of Glutton campaigns
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your marketing goals
by Julien Pirson | Jan 8, 2025
Gamification in the consumer marketing : engaging and building loyalty in an omnichannel ecosystem
Create interactive experiences that connect your customers to your brand at every touchpoint, while meeting the challenges of a fast-changing industry.
FROM ATTRACTION TO LOYALTY
Attracting attention
in a saturated market
Capture the interest of your consumers with fun, interactive formats such as quizzes, playable ads or competitions, to help you stand out in an ultra-competitive environment.
Launch a new reference
Raise awareness of a product range
Promote your brand in-store
Brand awareness: strengthen your brand image
Co-branding: reach a new target group
FROM ATTRACTION TO LOYALTY
Make the act of buying engaging
Transform the buying process into a memorable experience with gamified mechanics that build customer loyalty while increasing your conversion rate.
Contest with proof of purchase
Post-purchase rewards
Boost app downloads
FROM ATTRACTION TO LOYALTY
Make the act of buying engaging
Transform the buying process into a memorable experience with gamified mechanics that build customer loyalty while increasing your conversion rate.
Contest with proof of purchase
Post-purchase rewards
Boost app downloads
FROM ATTRACTION TO LOYALTY
Building loyalty and commitment all year round
Engage your consumer audience with regular campaigns that reward their loyalty and strengthen their attachment to your brand over the long term.
Celebrating a brand anniversary
Promoting partners
Surf on an event or highlight
Trade marketing
Managing a community
MEETING THE CHALLENGES OF THE SECTOR
Get to know your audience better
Use gamified tools to collect accurate data and better understand your consumers’ expectations in an omnichannel context.
Test your knowledge: explore the brand universe
Identify trends by comparing products in a battle game
Participatory voting: engage your audience by soliciting opinions
Composing a wishlist
MEETING THE CHALLENGES OF THE SECTOR
Get to know your audience better
Use gamified tools to collect accurate data and better understand your consumers’ expectations in an omnichannel context.
Test your knowledge: explore the brand universe
Identify trends by comparing products in a battle game
Participatory voting: engage your audience by soliciting opinions
Composing a wishlist
MEETING THE CHALLENGES OF THE SECTOR
Brand-distributor relations
Create a direct link with your customers by bypassing the distributor barrier. Rely on interactive campaigns that enhance your brand and increase your visibility with end consumers.
Post-purchase game: download a receipt to play
Embracing customers directly via a form
Scan & Play: scan a QR code to play
Find unique codes to unlock exclusive content
Augmented reality experiences on packaging
MEETING THE CHALLENGES OF THE SECTOR
Digital purchasing
& M-commerce
Offer gamified experiences adapted to digital and mobile devices to respond to changes in consumer purchasing behavior and stimulate downloads of your mobile application.
Amplify the impact of your omnichannel campaigns
Boost mobile app downloads
Offering mobile-first experiences
Stimulate mobile discovery and purchase
MEETING THE CHALLENGES OF THE SECTOR
Digital purchasing
& M-commerce
Offer gamified experiences adapted to digital and mobile devices to respond to changes in consumer purchasing behavior and stimulate downloads of your mobile application.
Amplify the impact of your omnichannel campaigns
Boost mobile app downloads
Offering mobile-first experiences
Stimulate mobile discovery and purchase
MEETING THE CHALLENGES OF THE SECTOR
CSR at the heart of the customer experience
Transform your
CSR commitments into interactive experiences that raise consumer awareness while strengthening their attachment to a responsible brand.
Promoting responsible product ranges
Test your audience’s CSR knowledge
Enhancing product traceability
Encouraging eco-responsible actions
Rewarding sustainable behavior
Promoting local initiatives
Mechanics dedicated to the consumer goods sector
… and a whole host of other game mechanics to discover right now!
by Julien Pirson | Jan 6, 2025
Gamification in retail : Reinventing the customer experience and energising the point of sale
Engage your customers at every stage of their buying journey with interactive in-store and online experiences.
GAMIFYING THE CUSTOMER JOURNEY
Capture attention as soon as you enter the shop or online with interactive features such as competitions integrated into the shopping experience or immersive experiences on kiosks.
Surfing on an event or highlight
Brand anniversary
Promoting your brand and your offer
In-store interactive terminals
Partnership: reaching a new target
GAMIFYING THE CUSTOMER JOURNEY
Make the buying journey captivating with interactive experiences online or in-store. Personalised and immersive offers or post-purchase rewards can transform each stage into a unique and memorable interaction.
Post-purchase rewards
Liveshopping
Gamify your products with Scan & Play
GAMIFYING THE CUSTOMER JOURNEY
Make the buying journey captivating with interactive experiences online or in-store. Personalised and immersive offers or post-purchase rewards can transform each stage into a unique and memorable interaction.
Post-purchase rewards
Liveshopping
Gamify your products with Scan & Play
GAMIFYING THE CUSTOMER JOURNEY
Building loyalty and commitment all year round
Keep your customers interested with gamified loyalty programmes and regular events. Strengthen brand loyalty while stimulating engagement throughout the year.
Promoting partners
Strengthen the brand’s image
Managing a community
Promoting a loyalty programme
Authenticity and UGC (User generated content)
Consolidating attachment through recurrence
REVITALISING YOUR POINT OF SALE
Use gamification in retail to collect valuable data on your customers while offering them an engaging experience. Enrich your customer knowledge, so you can refine your marketing strategies to increase sales.
Carry out a personality test
Identifying consumer habits
Assessing brand knowledge
Enhancing your CRM
REVITALISING YOUR POINT OF SALE
Use gamification in retail to collect valuable data on your customers while offering them an engaging experience. Enrich your customer knowledge, so you can refine your marketing strategies to increase sales.
Carry out a personality test
Identifying consumer habits
Assessing brand knowledge
Enhancing your CRM
REVITALISING YOUR POINT OF SALE
Boost your drive-to-store
Attract your customers in-store with campaigns that create a direct link between digital and point of sale.
Geolocated contests
Open-door events
Promoting a brand in-store
Treasure hunt
Exclusive offer on interactive terminal
Shop opening
REVITALISING YOUR POINT OF SALE
As paper catalogues tend to disappear, make the transition to an interactive digital experience. Highlight your new brands, product ranges or prices.
Push opt-in: anticipating communication
Launching a new brand
Promoting a range of products
Communicating about the new catalogue
Compare prices with the competition
REVITALISING YOUR POINT OF SALE
As paper catalogues tend to disappear, make the transition to an interactive digital experience. Highlight your new brands, product ranges or prices.
Push opt-in: anticipating communication
Launching a new brand
Promoting a range of products
Communicating about the new catalogue
Compare prices with the competition
REVITALISING YOUR POINT OF SALE
Boost your conversion rates by offering gamified experiences that encourage purchase. Offer rewards that increase engagement, facilitate the buying process and turn visitors into loyal customers.
Identifying best-sellers
Offer vouchers to boost sales
Post-purchase reward
Segmentation to improve presentation
Boosting in-app purchases
Mechanisms dedicated to gamification in retail
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… and a whole host of other game mechanics to discover right now!
