What is Marketing Gamification?

Marketing Gamification is the application of game mechanics (challenges, rewards) to marketing objectives.

How can I improve my marketing performance with Adictiz?

Adictiz allows you to improve your performance by turning engagement into measurable data.

Where can I publish my Adictiz campaigns?

Our campaigns are responsive and omnichannel.

Can I create campaigns without technical skills?

Yes. Our no-code Builder is designed to provide marketing teams with full autonomy.

Is the Adictiz platform GDPR-compliant and secure?

Absolutely. Adictiz is designed to ensure GDPR compliance and maximum security for your data.

Does the Adictiz solution offer support?

Yes. In addition to the included technical support, we offer different levels of guidance from our experts. This includes project management assistance, strategic advice, and access to our Creation Studio Service to develop custom game mechanics or optimize the distribution of your campaigns.

Scan and play

by Audrey Edart | Jan 16, 2026

All the mechanics

Scan & Play

Strengthen customer relationships at the point of sale through interactivity

Scan & Play offers an interactive point-of-sale experience by inviting customers to scan a QR code or barcode from a receipt, flyer or POS display. They are then taken to a competition, quiz or personalised content. The data extracted from the scanned code (e.g. store ID, product type, channel) not only allows you to measure the performance of the campaign, but also to personalise messages, prizes or redirects based on the profile or purchase context.

Test the game

Why launch a Scan & Play?

Liven up a point of sale
Encourage conversion
Leverage data from scanned codes
Activate and retain

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Why launch a Scan&Play ?

Bringing a point of sale to life: an interactive experience accessible via receipt, flyer or POS advertising to enhance the customer experience in store.
Encourage conversion: immediate access to a gift (promo code, game, etc.) encourages customers to return to the store or complete an online purchase.
Leverage data from scanned codes: every piece of information in your barcodes or QR codes (store ID, product, channel) can be used during or after the campaign to refine the user journey, trigger specific redirects, and activate targeted emails.
Activate and retain: by extending the relationship after purchase, Scan & Play becomes a CRM lever to engage customers over the long term.

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Advanced customization

Adapt the mechanics to your needs for a unique experience

Mechanical parameters

Configuration of barcode or QR code sequences associated with the experience
Configuration of all types of codes
Customisation of the post-scan gaming experience
Mobile-first display

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Test the mobile version
of the game by scanning
the QR code

Example of a Scan and Play campaign

More than 200 brands trust us

Flexible plans
tailored to your needs

Whether you are a beginner or an interactive marketing specialist, our range of prices will meet your marketing objectives.

Discover

Adictiz, the platform to achieve
your marketing goals

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Tiny wings

by Audrey Edart | Jan 16, 2026

< Catalog

The Tiny wings, you’ll have to run fast!

A game of speed and skill: the player must cover an undulating landscape as quickly and as far as possible.

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Tiny Wings is a score-based mechanic that was inspired by the popular game app of the same name, originally launched in 2011 on iOS and a huge success in terms of downloads.
This game mechanic is based on the speed and skill of the user, who must traverse a hilly environment while trying to go as far and as fast as possible.
The player must accelerate on downhills and slow down on uphills to progress.

This mechanic is fully customizable and offers numerous options for showcasing your products and services.
You can customize sounds, animations, jumps, loops, bonus visuals, obstacles, etc. to adapt the module to your brand universe.
Using this mechanic for your advertising campaigns will perfectly meet your engagement objectives by increasing the time spent by users on your campaign and their number of plays.

What’s more, Tiny Wings is a score-based mechanic that offers plenty of scope for user interaction.
You can create leaderboards to encourage competition between players, and offer rewards for top scores.
This mechanic can also be combined with other mechanics, such as instant wins or prize draws, to further increase user engagement.

Last but not least, this game mechanic is ideal for reaching a young and active audience, who are fond of this type of game.
With Tiny Wings, you can easily reach a wide audience and get your users interested in your products and services.

Tiny wings parameters to customize :

Number of entries(if “Limited entries” is enabled): set the number of entries per day, week, month or campaign and per user.
Play modes: Slide, Flip, Jump
Glide time
Display results page

Customize appearance :

Hero visuals
Sounds and animations
Still and animated set visuals

Discover how to create a Tiny wings game in Adictiz.

Examples of Tiny Wings campaigns

More than 200 brands trust us

A single platform for achieving your marketing objectives and collecting exclusive data

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Swiper

by Audrey Edart | Jan 16, 2026

< Catalog

Swiper, a tinder-like

Invite your customers to select their preferences among your various products by swiping left or right

Test the game

The Swiper module is an innovative solution for collecting feedback from your community in a simple, dynamic way.
This functionality uses the “swipe” mechanism, popularized by the Tinder application, to enable users to give their opinion on your brand, products, commercial offers or services.

When offering visuals to your users, you can ask them to like or dislike them by simply swiping left or right.

What’s more, you can reinforce their choice by offering options such as “Super Like” or “Joker”.
This mechanism is particularly well-suited to “mobile-first” campaigns, as it can be accessed anytime and anywhere the user has a smartphone.

By personalizing the visuals, you can adapt the mechanics to your brand universe and maximize your users’ engagement by increasing the time spent on your campaign and the number of votes.
Thanks to this game mechanic, you can gather information on your users’ preferences and use this data to adapt your marketing strategy accordingly.

Swiper parameters to customize :

Number of entries
Swipe action right/left
Swipe button display
Number of visuals displayed
Joker and Super Like options
Result page

Customize appearance :

Contour type: classic, frame, polaroid
Drop shadow
Animations au like / Super Like
Appearance of visuals: Fade in (from each side) or from top, bottom, right, left, each side
Animating a swiped visual

Discover how to create a Swiper in Adictiz.

More than 200 brands trust us