What is Marketing Gamification?

Marketing Gamification is the application of game mechanics (challenges, rewards) to marketing objectives.

How can I improve my marketing performance with Adictiz?

Adictiz allows you to improve your performance by turning engagement into measurable data.

Where can I publish my Adictiz campaigns?

Our campaigns are responsive and omnichannel.

Can I create campaigns without technical skills?

Yes. Our no-code Builder is designed to provide marketing teams with full autonomy.

Is the Adictiz platform GDPR-compliant and secure?

Absolutely. Adictiz is designed to ensure GDPR compliance and maximum security for your data.

Does the Adictiz solution offer support?

Yes. In addition to the included technical support, we offer different levels of guidance from our experts. This includes project management assistance, strategic advice, and access to our Creation Studio Service to develop custom game mechanics or optimize the distribution of your campaigns.

Beer pong

by Audrey Edart | Mar 17, 2023

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Beer Pong: aim for the cups !

A game of skill where the user has to throw an object into one of the containers, beer pong is a classic game!

Test the game

Beer Pong’s highly customizable mechanics are ideal for animating communities. Participants simply throw an object into a receptacle. A ball in a cup is the best-known version of Beepong, an emblematic student party game that appeals to a young, festive audience.

Numerous options allow you to fully customize its gameplay (number of throws, number of containers, time limit, etc.), maximizing the time spent by your customers and prospects, exposed to your brand universe, services & products. With this mechanic, focused on database animation and qualification, you’ll be able to engage your audiences easily and in good spirits!

Suggest a timed game, to energize the campaign, with players having to get the ball (asset) into the cups (containers) to score the most points and win the game and potentially the prize. A real must-have for young adults in particular.

Beer Pong game settings to customize :

Number of entries
Number of shots
Number of containers
Stopwatch

Customize appearance :

Assets
Containers

Discover

how to create a Beer Pong

in Adictiz.

More than 200 brands trust us

A single platform for achieving your marketing objectives and collecting exclusive data

Request a demo

Check’in

by Audrey Edart | Mar 17, 2023

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Check’in, geolocation for games

Suggest to your customers that they visit a point of sale to access the game.

Playable-webpage-Check-in-jeu-geolocation

Test the game

The Check-in mechanic is an innovative and effective way to promote your brand while creating engagement with your audience. It enables participants to travel to predefined locations via a geolocation service, in order to take part in an exclusive in-store game. It’s also possible to create a“Treasure Hunt” campaign where each confirmed location leads to another location, right up to the final location. Or provide information on specific locations or test your knowledge.

Check-in is therefore an excellent way of driving in-store traffic by offering your customers a unique experience. In addition to this, it also engages your audience by creating a playful experience around your brand universe. It’s an opportunity for you to reinforce your brand image by offering exclusive games and rewards for participants. Participants will be encouraged to explore different points of sale to find clues and solve puzzles, offering your customers an immersive experience.

Using Check-in to create “Treasure Hunt” campaigns is an excellent way of involving participants in a multi-level game. Each confirmed location takes them to another, creating suspense and growing excitement. Finally, the final location can be associated with a reward, creating a sense of satisfaction for participants.

What’s more, Check-in can also be combined with a Quiz to test participants’ knowledge of specific locations. This can be a way of boosting engagement and providing an educational experience for your customers. Using this feature, you can also provide information on products associated with specific locations visited, creating cross-selling opportunities.

Check’in parameters (geolocation) to be customized :

Default zoom
Range (in meters)
Activate displacement
Activate zoom
Display controls

Customize appearance :

Visual background
Visual marker on map

Discover

how to create a Check’in

in Adictiz.

More than 200 brands trust us

Test the geolocation system for your gaming campaigns

Request a demo

Buy and play

by Audrey Edart | Mar 17, 2023

< Catalog

Buy and play, a post-purchase game

Upload your proof of purchase to access an instant win where you’ll discover a scratch card game with instant results.

Playable-webpage-Buy-and-play-post-purchase

Test the game

La mécanique Buy and play est un module d’upload. Les participants doivent attester de la réalisation d’une action (ex: avoir réalisé un achat en boutique) par l’import d’une image (JPG/PNG, GIF, SVG) ou d’un document (PDF).

Ces derniers peuvent attester :

D’un achat via l’upload d’un ticket de caisse
De la propriété d’un objet grâce à une photo de l’objet concerné
De la localisation de l’utilisateur à un endroit précis grâce à l’upload d’une photo de lui dans la situation attendue
De la découverte d’un indice caché en magasin grâce à l’upload d’une photo de l’indice

Le jeu buy and play peut-être lié à de nombreuses mécaniques (instant gagnant, jeu à score, tirage au sort etc.), qui deviennent alors accessibles grâce à la preuve d’achat.

Il s’agit d’une mécanique particulièrement performante si vous souhaitez répondre à des objectifs de “Drive-to-Store” ou “Drive-to-Web”.