by Audrey Edart | Jan 26, 2024
This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.
SFR showcases its e-catalogue in Playable Ads
Use of a scoring game to promote a digital catalogue for Christmas
This format generally appears at natural transitions in an application, between activities or game levels.
This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.
The wide angle or half-page
This is a very popular playable ads format, thanks to its impactful, uniform size.
This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.
As the festive season approaches, SFR is rolling out its innovative playable ads Slicer campaign, an innovative marketing strategy designed to boost its e-catalogue for Christmas. Inspired by the famous Fruit Ninja game, the Slicer offers a captivating experience where players are invited to cut up virtual fruit. By skilfully navigating through the touch screen or using a computer mouse, participants engage in a fun game while discovering the world of the brand. This bold campaign highlights the Slicer’s ability to capture consumers’ attention and actively involve them in playable advertising. By personalising the game with SFR’s own visuals, the playable ads slicer creates an immersive and memorable experience. One of the Slicer’s key assets is its ability to generate visibility for a brand’s products and services. The Slicer’s ease of integration makes it a versatile tool for online promotion. Directing traffic to SFR’s e-catalogue, the campaign plays a crucial role in the brand’s strategy. By offering a fun and personalised experience, SFR is positioning itself as an innovative and accessible brand, ready to meet its customers’ needs in a creative and engaging way.
Interstitials, a format compatible with a wide variety of creations
This format generally appears at natural transitions in an application, between activities or game levels.
The wide angle or half-page
This is a very popular playable ads format, thanks to its impactful, uniform size.
More than 200 brands trust us
A single platform for achieving your marketing objectives and collecting exclusive data
by Audrey Edart | Jan 26, 2024
This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.
The Dordogne promotes its region with Playable Ads
Ideal mechanism for conducting a survey and gathering insights
The wide angle or half-page
This is a very popular playable ads format, thanks to its impactful, uniform size.
This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.
The picturesque Dordogne region is revealing itself in a new light thanks to an innovative Playable Ads Battle campaign. This immersive, fun experience offers a unique opportunity to promote the region. And to encourage tourism, all through an engaging and adaptable game mechanic.
The Playable Ads Battle is based on a simple but captivating mechanism. Participants are invited to choose between two images, representing how the audience feels about the Dordogne. This playful approach appeals to all audiences and offers infinite scope for customisation. But Playable Ads Battle is more than just an advertising campaign. It’s an innovative way of showcasing the Dordogne, engaging audiences, gathering relevant data and raising awareness.
By adding a touch of creativity to tourism promotion, Playable Ads Battle avoids the ‘banner blindness’ frequently seen in traditional campaigns. By avoiding the trap of ignoring the usual banner ads, this interactive experience offers increased visibility and improved memorability, creating a lasting impact in the minds of the audience.
More than 200 brands trust us
A single platform for achieving your marketing objectives and collecting exclusive data
by Audrey Edart | Jan 26, 2024
This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.
Eden auto unveils its new product range
Memory mechanics encourage brand, offer and service memorability
This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.
Explore the Eden Auto Playable Ads campaign and immerse yourself in an immersive experience as the new Kia range is showcased. But how can you stand out in a sea of advertising? That’s where the Playable Ads campaign comes in, offering an interactive experience that captivates consumers and boosts brand awareness.
Participants have to find the pairs of cards in a limited time, creating an engaging and memorable experience. This immersion in the world of Eden Auto strengthens consumers’ emotional connection with the brand.
The flexibility of the Memory game allows complete customisation, enabling Eden Auto to adapt the campaign to the preferences of its target audience. Whether it’s adjusting the number of cards, the time limit or personalising the visuals with the Kia logo, every detail is carefully thought out to maximise the impact of the campaign.
In summary, the Eden Auto Playable Ads campaign offers an innovative approach to presenting a new product range. It combines the appeal of interactive games with the power of digital marketing. It’s an experience that transcends the boundaries of traditional marketing, offering consumers a captivating immersion in the world of Kia.
More than 200 brands trust us
A single platform for achieving your marketing objectives and collecting exclusive data
