by Audrey Edart | Mar 31, 2026
Qatar Airways elevates its Black Friday offer
Offer an entertaining experience for a product or service launch
Qatar Airways deployed an innovative advertising campaign to mark the Black Friday peak period. Launched simultaneously across six strategic markets — France, Germany, Spain, Italy, United Kingdom, and the Netherlands — this activation relied on an interactive Playable Ad based on a scratch card mechanic. This format allows exclusive offers to be revealed in an immersive way, significantly increasing brand exposure time and user engagement from the very first contact.
Very popular playable ads format,
thanks to its impactful and uniform size.
This format facilitates the integration of playable ads into (or near) editorial content.
This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.
In this Qatar Airways Playable Ad, users are invited to “scratch” the screen to reveal an exceptional discount of up to 20% on their next destinations. By transforming the discovery of the commercial offer into a suspended moment of gameplay, the airline creates a direct tactile interaction with its future passengers. This simple gesture strengthens offer recall and enhances the brand’s prestige through a polished and premium visual universe.
The experience was designed to meet a triple objective of visibility, qualified traffic, and conversion. By targeting high-income profiles and premium travelers, the campaign demonstrated remarkable performance, far exceeding market standards. With over 12 million impressions, a 54% completion rate, and engagement (click-to-play) significantly higher than usual benchmarks, this activation proves that interactivity is a powerful lever for driving traffic to booking platforms while providing a memorable and positive user experience.
More than 200 brands trust us
Flexible plans
tailored to your needs
Whether you are a beginner or an interactive marketing specialist, our range of prices will meet your marketing objectives.
A single platform for achieving your marketing
objectives and collecting exclusive data
by Audrey Edart | Mar 23, 2026
A game engine: 10 mechanics to discover!
Turn your passive audience into a vibrant community. Whether the goal is to educate, entertain, or convert, our game mechanics adapt to all your challenges. From blind tests to rebus, through to the immersion of a digital escape game, explore 10 interactive formats to captivate your users
Why launch a Quiz
- Record-breaking interactivity
- Qualified data collection
- Limitless creativity: the Quiz concept can be adapted in infinite ways
Turn your passive audience into a vibrant community. Whether the goal is to educate, entertain, or convert, our game mechanics adapt to all your challenges. From blind tests to rebus, through to the immersion of a digital escape game, explore 10 interactive formats to captivate your users.
Why launch a Quiz?
- Record interactivity: unlike static content, the quiz forces interaction.
- Qualified data collection: in exchange for a score or a reward, users share their information with total confidence.
- Limitless creativity: the Quiz concept can be adapted in infinite ways. Blind tests, puzzles, immersive escape games, or time-attack quizzes…
From Rebus to Blind Test, including digital escape games, discover all the possibilities available to you!
Advanced customization
Adapt the mechanics to your needs for a unique experience
Game settings
- Difficulty: adjust the timer or the number of allowed attempts
- Active learning: include explanations after each answer
- Templating: 2 formats for simpler settings
Visual personalization
- Include a colored background or a full-screen image
- Customize the scenery for total immersion
Test the mobile version
of the game by scanning
the QR code
3
One mechanic,
an infinity of possibilities
Thanks to its high flexibility, the Quiz format comes in many forms to vary the fun and the campaigns:
- Quiz: 9 question types to engage your audience
- Chronoquiz: to challenge the speed of your fans
- Blind test: test your players’ musical ear
- Rebus: put your audience’s thinking caps to the test
- Escape game: the captivating plot where logic is the only way out
- Review: transform the quiz into an interactive survey tool
- Odd one out: identify the trap among 4 images
- Who said it? : find the author of a quote or a speech
- Ranking: order your preferences with a simple drag-and-drop
- Missing word: complete the blanks in a text with the correct answer
One mechanic,
an infinity of possibilities
Thanks to its high flexibility, the Quiz format comes in many forms to vary the fun and the campaigns:
- Quiz: 9 question types to engage your audience
- Chronoquiz: to challenge the speed of your fans
- Blind test: test your players’ musical ear
- Rebus: put your audience’s thinking caps to the test
- Escape game: the captivating plot where logic is the only way out
- Review: transform the quiz into an interactive survey tool
- Odd one out: identify the trap among 4 images
- Who said it? : find the author of a quote or a speech
- Ranking: order your preferences with a simple drag-and-drop
- Missing word: complete the blanks in a text with the correct answer
Total flexibility
of questions and answers
Choose the most classic Quiz format
It is the most intuitive format for the user. Ideal for validating simple knowledge or a clear preference, it guarantees a high completion rate. You use it to quickly guide the participant through the rest of the journey without cognitive friction.
Multiple correct answers: offer several possible correct answers
Increase the difficulty level by asking players to identify all correct statements. This mode is perfect for presenting the multiple benefits of a product or for testing the knowledge precision of your experts and community.
Turn the quiz into an immersive sound experience
This format is essential for your musical blind tests or for making users guess a mystery sound linked to your brand. It creates a strong memory imprint compared to purely text-based formats.
Let users express themselves freely
Give your audience a voice by allowing them to type their own answer. This mode is particularly useful for complex riddles, idea collection (UGC), or verifying that a user truly knows the answer without the help of suggestions.
Visually identify a product or a rebus
Replace text with visuals to make the quiz more playful. This is the ideal format for your rebuses, to have a packaging identified among several options, or to associate a visual with a specific characteristic of your brand universe.
Organize multiple answers in a compact way
Optimize screen space, especially on mobile, by grouping numerous response options into a dropdown menu. This format is very effective for profiling questions (department, city, car model) or for selecting an option from a long list.
Collect feedback or evaluate a preference
Use a star rating system to turn your quiz into an interactive polling tool. This mode allows you to instantly measure product appeal, post video satisfaction, or interest in a topic, all while maintaining a playful dynamic.
Use an interactive slider to estimate a value
Add physical interaction to the quiz. Users slide a cursor along a scale to estimate a “temperature,” price, date, or quantity. It is a highly visual and engaging way to handle numerical data.
Put items back in the correct order
Challenge the logic of your participants by asking them to reorganize elements. Whether it is to restore the chronology of a brand story or to rank products from oldest to newest, this format requires deeper reflection and increases engagement time.
Choose the most classic Quiz format
It is the most intuitive format for the user. Ideal for validating simple knowledge or a clear preference, it guarantees a high completion rate. You use it to quickly guide the participant through the rest of the journey without cognitive friction.
Multiple correct answers: offer several possible correct answers
Increase the difficulty level by asking players to identify all correct statements. This mode is perfect for presenting the multiple benefits of a product or for testing the knowledge precision of your experts and community.
Turn the quiz into an immersive sound experience
This format is essential for your musical blind tests or for making users guess a mystery sound linked to your brand. It creates a strong memory imprint compared to purely text-based formats.
Let users express themselves freely
Give your audience a voice by allowing them to type their own answer. This mode is particularly useful for complex riddles, idea collection (UGC), or verifying that a user truly knows the answer without the help of suggestions.
Visually identify a product or a rebus
Replace text with visuals to make the quiz more playful. This is the ideal format for your rebuses, to have a packaging identified among several options, or to associate a visual with a specific characteristic of your brand universe.
Organize multiple answers in a compact way
Optimize screen space, especially on mobile, by grouping numerous response options into a dropdown menu. This format is very effective for profiling questions (department, city, car model) or for selecting an option from a long list.
Collect feedback or evaluate a preference
Use a star rating system to turn your quiz into an interactive polling tool. This mode allows you to instantly measure product appeal, post video satisfaction, or interest in a topic, all while maintaining a playful dynamic.
Use an interactive slider to estimate a value
Add physical interaction to the quiz. Users slide a cursor along a scale to estimate a “temperature,” price, date, or quantity. It is a highly visual and engaging way to handle numerical data.
Put items back in the correct order
Challenge the logic of your participants by asking them to reorganize elements. Whether it is to restore the chronology of a brand story or to rank products from oldest to newest, this format requires deeper reflection and increases engagement time.
Data collection
and customer insight
Beyond entertainment, the Quiz is a powerful tool for database qualification. By asking strategic questions (open-ended or closed-ended), you collect valuable insights into your prospects’ preferences. This customer knowledge allows you to adjust your marketing strategy and offer highly personalized content at the end of the journey.
Examples of Quiz campaigns
More than 200 brands trust us
Flexible plans
tailored to your needs
Whether you are a beginner or an interactive marketing specialist, our range of prices will meet your marketing objectives.
by Julien Pirson | Jan 16, 2026
A competitive format to engage your audiences during sporting highlights
Penalty is a game of skill that challenges participants to score as many points as possible by aiming at targets during penalty kicks. Available in football or rugby versions, this immersive format can be easily adapted to your marketing highlights. Designed to stimulate competition, it encourages players to challenge themselves and spend more time with your brand. Combined with a form and prizes to be won, it also becomes a performance lever for collecting qualified leads and feeding your CRM campaigns.
Why launch a Penalty?
- Capturing attention
- Encourage engagement
- Transforming commitment into performance:
- Multi-format integration
Penalty is a game of skill that challenges participants to score as many points as possible by aiming at targets during penalty kicks. Available in football or rugby versions, this immersive format can be easily adapted to your marketing highlights. Designed to stimulate competition, it encourages players to challenge themselves and spend more time with your brand. Combined with a form and prizes to be won, it also becomes a performance lever for collecting qualified leads and feeding your CRM campaigns.
Why launch a Penalty ?
- Capture attention: a universal format that immediately attracts the audience and extends exposure time to your brand ;
- Stimulate engagement: a scoring mechanism that creates a challenge and encourages participants to replay and share their experience ;
- Transform engagement into performance: when combined with your CRM, Penalty becomes a lever for driving a loyalty programme, boosting conversion or enriching your future marketing campaigns ;
- Multi-format integration: website, social media, mobile application, playable ads, or interactive kiosk.
Advanced customization
Adapt the mechanics to your needs for a unique experience
Game settings
- Customize pages and game path
- Customize form(s)
- 2 modes available: football and rugby
- Adjustable difficulty (stopwatch, number of lives)
Visual personalization
- Animations and feedback: animated messages in case of success or failure
- Customisation of game graphics (targets, goalkeeper, etc.)
Test the mobile version
of the game by scanning
the QR code
3
Examples of Penalty campaigns
More than 200 brands trust us
Flexible plans
tailored to your needs
Whether you are a beginner or an interactive marketing specialist, our range of prices will meet your marketing objectives.
Adictiz, the platform to achieve
your marketing goals
