by Audrey Edart | Sep 29, 2025
A recurring appointment to collect data over time
The Winning Calendar is an ideal mechanism for promoting a special event such as Christmas. By setting up a daily appointment over several days with an online Advent Calendar, it encourages participants to come back regularly to discover a surprise or unlock an offer. Designed to maximise long-term engagement, this format promotes loyalty, stimulates conversion and is a powerful lever for your CRM strategy thanks to continuous data collection.
Why launch a winning calendar?
- Build loyalty with daily entertainment
- Adapts to all your highlights
- Boost engagement
- Qualify and activate your audiences continuously
The Winning Calendar is an ideal mechanism for promoting a special event such as Christmas. By setting up a daily appointment over several days with an online Advent Calendar, it encourages participants to come back regularly to discover a surprise or unlock an offer. Designed to maximise long-term engagement, this format promotes loyalty, stimulates conversion and is a powerful lever for your CRM strategy thanks to continuous data collection.
Why launch a winning calendar?
- Build loyalty with a lively promotion: every day, a box can reveal a game, a <a href="https://www.adictiz.com/guide-dotation/
” style=”color: #0092ff;”>prize or an offer, creating a regular event.
- Adapts to all your key events: Christmas, brand anniversaries, sales, etc. The duration can be adjusted to suit your commercial calendar.
- Boost conversion: the promise encourages participants to return, increasing the conversion rate of featured offers.
- Lead generation: data collection via the form, segmentation and activation of data from the platform;
- Multi-format integration: website, social media, mobile app.
Advanced personalisation
Adapt the mechanics to your needs for a unique experience
Game settings
- Customisation of pages and game play
- Customize form(s)
- Number and dates of boxes to choose from
- Contents of boxes can be chosen: game, gift, product discovery
Visual personalization
- Box design
- Calendar animations (box of the day, opening of box, etc.)
Test the mobile version of the game by scanning the QR-code
3
Examples of winning Calendar campaigns
More than 200 brands trust us
A single platform for achieving your marketing objectives
and collecting exclusive data
by Audrey Edart | Sep 22, 2025
An interactive format to capture purchase intent and engage your audience
The Shopping List is an interactive mechanic that invites users to create their favorite product selection from a given list. This format captures purchase intent and reveals your audience’s preferences. As a powerful performance driver, it helps qualify prospects, personalize offers, and boost conversion, while making the campaign attractive by offering the chance to win the final selection.
Why launch a Shopping list?
- Capture purchase intent
- Collect enriched data
- Boost conversion
- Multi-format distribution
The Shopping List is an interactive mechanic that invites users to build their favorite product selection from a provided list. This format captures purchase intent and uncovers your audience’s preferences. As a true performance driver, it helps qualify prospects, personalize your offers, and boost conversion, while making the campaign appealing by offering a chance to win the final selection.
Why launch a Shopping list?
- Capture purchase intent: allow your audience to choose their favorite products;
- Collect enriched data: gather detailed insights on product preferences to segment your audience;
- Boost conversion: guide your users toward personalized selections of suitable products;
- Multi-format distribution: integrate the Shopping List into your website, mobile app, and social media channels.
Advanced customization
Adapt the mechanics to your needs for a unique experience
Game settings
- Customize pages and game path
- Customize form(s)
- Settings for item galleries (categories, products, prices, etc.)
- Option to set a maximum price for a selection
Visual personalization
- One image per product
- Item catalog design
Test the mobile version of the game by scanning the QR-code
3
Examples of Shopping List campaigns
More than 200 brands trust us
A single platform for achieving your marketing objectives
and collecting exclusive data
by Audrey Edart | Sep 15, 2025
An arcade-style game like Pac-Man to engage your audience in an original way
The Glutton is a mechanic inspired by Pac-Man and arcade games, where the player controls a character that must eat as many items as possible to score points. This format encourages users to spend more time with your brand and boosts engagement through the challenge. Fully customizable, it can incoporate your products or brand universe to create a memorable experience. The Glutton is an effective marketing tool for collecting qualified data, energizing your key moments, and building audience loyalty.
Why launch a Glutton?
- A fun and addictive experience
- Product promotion
- Collection of qualified data
- Multichannel distribution
The Glutton is a mechanic inspired by Pac-Man and arcade games, where the player controls a character that must eat as many items as possible to score points. This format encourages users to spend more time with your brand and boosts engagement through the challenge. Fully customizable, it can incoporate your products or brand universe to create a memorable experience. The Glutton is an effective marketing tool for collecting qualified data, energizing your key moments, and building audience loyalty.
Why launch a Glutton?
- Fun and addictive experience: a universal format that appeals to all generations and naturally encourages replay to beat one’s score;
- Product promotion: incorporate branded visuals into the game elements to maximize recall and marketing impact;
- Collection of qualified data: pair the game with an embedded form to enrich your CRM database and better segment your audiences;
- Multi-channel distribution: deploy your campaigns on websites, social media, or mobile apps.
Advanced customization
Adapt the mechanics to your needs for a unique experience
Game settings
- Customize pages and game path
- Customize form(s)
- Difficulty settings (timer, number of lives, speed)
Visual personalization
- The labyrinth design
- Customization of walls, hero, lives, obstacles, etc.
Test the mobile version of the game by scanning the QR-code
3
Examples of Glutton campaigns
More than 200 brands trust us
A single platform for achieving your marketing objectives
and collecting exclusive data
by Audrey Edart | Sep 1, 2025
An effective instant win mechanism for recruiting leads
The Wheel of Fortune is one of the most popular mechanics for recruiting new leads. This simple, fully-customizable mechanic invites participants to spin a wheel to find out immediately if they’ve won.
Why launch a Wheel of Fortune?
- Lead generation
- Instant commitment
- Multi-format integration
- Viral effect
The Wheel of Fortune is one of the most popular mechanics for
recruiting new leads. This simple, fully-customizable mechanic invites participants to spin a wheel to find out immediately if they’ve won.
Why launch a Wheel of Fortune?
- Lead generation: collection of qualified data, segmentation and activation of data from the platform;
- Instant engagement : instant-win prizes captivate the audience;
- Multi-format integration: website, social networks, mobile application, playable ads, e-commerce pop-in or interactive kiosk;
- Viral effect: participants can share the campaign with their friends and family, amplifying your audience.
Advanced personalisation
Adapt the mechanics to your needs for a unique experience
Game settings
Visual personalization
- Wheel design (size, effects, background, etc.)
- Customization of Wheel boxes (product promotion, prizes to be won, etc.).
Test the mobile version of the game by scanning the QR-code
3
Examples of wheel of fortune campaigns
More than 200 brands trust us
A single platform for achieving your marketing objectives
and collecting exclusive data
by Julien Pirson | Jan 8, 2025
Gamification in the consumer marketing : engaging and building loyalty in an omnichannel ecosystem
Create interactive experiences that connect your customers to your brand at every touchpoint, while meeting the challenges of a fast-changing industry.
FROM ATTRACTION TO LOYALTY
Attracting attention
in a saturated market
Capture the interest of your consumers with fun, interactive formats such as quizzes, playable ads or competitions, to help you stand out in an ultra-competitive environment.
Launch a new reference
Raise awareness of a product range
Promote your brand in-store
Brand awareness: strengthen your brand image
Co-branding: reach a new target group
FROM ATTRACTION TO LOYALTY
Make the act of buying engaging
Transform the buying process into a memorable experience with gamified mechanics that build customer loyalty while increasing your conversion rate.
Contest with proof of purchase
Post-purchase rewards
Boost app downloads
FROM ATTRACTION TO LOYALTY
Make the act of buying engaging
Transform the buying process into a memorable experience with gamified mechanics that build customer loyalty while increasing your conversion rate.
Contest with proof of purchase
Post-purchase rewards
Boost app downloads
FROM ATTRACTION TO LOYALTY
Building loyalty and commitment all year round
Engage your consumer audience with regular campaigns that reward their loyalty and strengthen their attachment to your brand over the long term.
Celebrating a brand anniversary
Promoting partners
Surf on an event or highlight
Trade marketing
Managing a community
MEETING THE CHALLENGES OF THE SECTOR
Get to know your audience better
Use gamified tools to collect accurate data and better understand your consumers’ expectations in an omnichannel context.
Test your knowledge: explore the brand universe
Identify trends by comparing products in a battle game
Participatory voting: engage your audience by soliciting opinions
Composing a wishlist
MEETING THE CHALLENGES OF THE SECTOR
Get to know your audience better
Use gamified tools to collect accurate data and better understand your consumers’ expectations in an omnichannel context.
Test your knowledge: explore the brand universe
Identify trends by comparing products in a battle game
Participatory voting: engage your audience by soliciting opinions
Composing a wishlist
MEETING THE CHALLENGES OF THE SECTOR
Brand-distributor relations
Create a direct link with your customers by bypassing the distributor barrier. Rely on interactive campaigns that enhance your brand and increase your visibility with end consumers.
Post-purchase game: download a receipt to play
Embracing customers directly via a form
Scan & Play: scan a QR code to play
Find unique codes to unlock exclusive content
Augmented reality experiences on packaging
MEETING THE CHALLENGES OF THE SECTOR
Digital purchasing
& M-commerce
Offer gamified experiences adapted to digital and mobile devices to respond to changes in consumer purchasing behavior and stimulate downloads of your mobile application.
Amplify the impact of your omnichannel campaigns
Boost mobile app downloads
Offering mobile-first experiences
Stimulate mobile discovery and purchase
MEETING THE CHALLENGES OF THE SECTOR
Digital purchasing
& M-commerce
Offer gamified experiences adapted to digital and mobile devices to respond to changes in consumer purchasing behavior and stimulate downloads of your mobile application.
Amplify the impact of your omnichannel campaigns
Boost mobile app downloads
Offering mobile-first experiences
Stimulate mobile discovery and purchase
MEETING THE CHALLENGES OF THE SECTOR
CSR at the heart of the customer experience
Transform your
CSR commitments into interactive experiences that raise consumer awareness while strengthening their attachment to a responsible brand.
Promoting responsible product ranges
Test your audience’s CSR knowledge
Enhancing product traceability
Encouraging eco-responsible actions
Rewarding sustainable behavior
Promoting local initiatives
Mechanics dedicated to the consumer goods sector
… and a whole host of other game mechanics to discover right now!
