What is Marketing Gamification?

Marketing Gamification is the application of game mechanics (challenges, rewards) to marketing objectives.

How can I improve my marketing performance with Adictiz?

Adictiz allows you to improve your performance by turning engagement into measurable data.

Where can I publish my Adictiz campaigns?

Our campaigns are responsive and omnichannel.

Can I create campaigns without technical skills?

Yes. Our no-code Builder is designed to provide marketing teams with full autonomy.

Is the Adictiz platform GDPR-compliant and secure?

Absolutely. Adictiz is designed to ensure GDPR compliance and maximum security for your data.

Does the Adictiz solution offer support?

Yes. In addition to the included technical support, we offer different levels of guidance from our experts. This includes project management assistance, strategic advice, and access to our Creation Studio Service to develop custom game mechanics or optimize the distribution of your campaigns.

Glutton

by Audrey Edart | Sep 15, 2025

All the mechanics

Glutton

An arcade-style game like Pac-Man to engage your audience in an original way

The Glutton is a mechanic inspired by Pac-Man and arcade games, where the player controls a character that must eat as many items as possible to score points. This format encourages users to spend more time with your brand and boosts engagement through the challenge. Fully customizable, it can incoporate your products or brand universe to create a memorable experience. The Glutton is an effective marketing tool for collecting qualified data, energizing your key moments, and building audience loyalty.

Test the game

Why launch a Glutton?

A fun and addictive experience
Product promotion
Collection of qualified data
Multichannel distribution

Request a demo

The Glutton is a mechanic inspired by Pac-Man and arcade games, where the player controls a character that must eat as many items as possible to score points. This format encourages users to spend more time with your brand and boosts engagement through the challenge. Fully customizable, it can incoporate your products or brand universe to create a memorable experience. The Glutton is an effective marketing tool for collecting qualified data, energizing your key moments, and building audience loyalty.

Why launch a Glutton?

Fun and addictive experience: a universal format that appeals to all generations and naturally encourages replay to beat one’s score;
Product promotion: incorporate branded visuals into the game elements to maximize recall and marketing impact;
Collection of qualified data: pair the game with an embedded form to enrich your CRM database and better segment your audiences;
Multi-channel distribution: deploy your campaigns on websites, social media, or mobile apps.

Request a demo

Advanced customization

Adapt the mechanics to your needs for a unique experience

Game settings

Customize pages and game path
Customize form(s)
Difficulty settings (timer, number of lives, speed)

Visual personalization

The labyrinth design
Customization of walls, hero, lives, obstacles, etc.

Request a demo

Test the mobile version of the game by scanning the QR-code

Examples of Glutton campaigns

example of an online arcade game that’s easy to create

More than 200 brands trust us

A single platform for achieving your marketing objectives
and collecting exclusive data

Request a demo

Penalty

by Julien Pirson | Feb 12, 2024

All the mechanics

Penalty

A competitive format to engage your audiences during sporting highlights

Penalty is a game of skill that challenges participants to score as many points as possible by aiming at targets during penalty kicks. Available in football or rugby versions, this immersive format can be easily adapted to your marketing highlights. Designed to stimulate competition, it encourages players to challenge themselves and spend more time with your brand. Combined with a form and prizes to be won, it also becomes a performance lever for collecting qualified leads and feeding your CRM campaigns.

Test the game

Why launch a Penalty?

Capturing attention
Encourage engagement
Transforming commitment into performance:
Multi-format integration

Request a demo

Le Penalty est un jeu d’adresse qui invite les participants à marquer un maximum de points en visant des cibles lors de tirs au but. Disponible en version football ou rugby, ce format immersif s’adapte facilement à vos temps forts marketing. Conçu pour stimuler la compétition, il incite les joueurs à se challenger et à passer plus de temps avec votre marque. Associé à un formulaire et à des dotation à gagner, il devient également un levier de performance pour collecter des leads qualifiés et nourrir vos campagnes CRM.

Pourquoi lancer un Penalty ?

Capter l’attention : un format universel qui attire immédiatement l’audience et prolonge le temps d’exposition à votre marque ;
Stimuler l’engagement : une mécanique à score qui crée du challenge et incite les participants à rejouer et à partager leur expérience ;
Transformer l’engagement en performance : associé à votre CRM, le Penalty devient un levier pour animer un programme de fidélité, booster la conversion ou enrichir vos futures campagnes marketing ;
Intégration multi-formats : site web, réseaux sociaux, application mobile, playable ads, ou borne interactive.

Request a demo

Advanced personalisation

Adapt the mechanics to your needs for a unique experience

Game settings

Customize pages and game path
Customize form(s)
2 modes available: football and rugby
Adjustable difficulty (stopwatch, number of lives)

Visual personalization

Animations and feedback: animated messages in case of success or failure
Customisation of game graphics (targets, goalkeeper, etc.)

Request a demo

Test the mobile version of the game by scanning the QR-code

Examples of Penalty campaigns

More than 200 brands trust us

A single platform for achieving your marketing objectives
and collecting exclusive data

Request a demo

Paper toss

by Audrey Edart | Jun 15, 2023

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With Paper toss, aim high!

Score maximum points by throwing an object into a receptacle (difficulty varies).

Test the game

Paper Toss is a score-based game mechanic that invites users to toss an item into a customizable container. With its three game modes (standard, arcade and basket) and numerous configuration parameters, Paper Toss is an excellent choice for challenging your audience and meeting your engagement objectives. In “Arcade” mode, the container is static, and the player must adjust his shot according to distance and angle. In “Basket” mode, the container moves linearly across the width of the play area, adding to the difficulty.

This unique mechanic offers a fun and addictive gaming experience that can maximize your audience’s exposure to your brand universe. By customizing the container and launch elements, you can create a unique and memorable gaming experience for your audience.

To limit the number of entries per user, you can define the number of entries per day, week, month or campaign. To add difficulty for the player, you can activate the “Stopwatch” option. The player must then achieve the best possible score before the time runs out. You can define the number of seconds left for the participant.

You can also choose the number of lives possible for the participant. If you choose to have unlimited lives, the time you define will be the end of the game. If you choose to limit the number of lives, the game will stop and be considered lost if the participant exceeds the authorized limit. A life is lost if an item fails to enter the container and falls to the bottom of the game screen.

Paper toss parameters to customize :

Number of entries
Activate stopwatch
Number of lives
Entrance animation
Outing animation
Activate “Arcade” or “Trash” mode
Travel mode: sequenced or progressive
Activate combos
Activate wind
Result page

Customize appearance :

Visual of the game background
Panel visual
Basket visual
Visual lives
Visual of the wind arrow
Visual of projectiles

Discover

how to create a paper toss

in Adictiz.

More than 200 brands trust us

A single platform for achieving your marketing objectives and collecting exclusive data

Request a demo

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