Spot theintruder in this game!

Focus on a brand universe to spot products in a moving setting

The Intruder mechanic, also known as the Intruder Game, is a fun and effective method for promoting and maximizing the visibility of a product or service range.
The concept consists in presenting an intruder visual among a group of decoys, in order to test users’ ability to concentrate and remember brands.

Using this advergame, it is possible to completely personalize the experience so that it is in tune with the brand and the company’s objectives.
For example, it’s possible to place a pair of shoes in a group of beachwear items, so that users search for the intruder.

The intruder game is also an excellent strategy for animating and qualifying a database.
Users have to fill in a form and look for the moving intruder that appears on the screen.
The fast-paced, addictive gameplay involves a high level of concentration on the products and services presented, which in turn encourages brand memorization.

To increase user engagement, this game can be combined with a scratch or swipe type instant win.
Users will then be invited to detect the intruder before the time runs out to try and win the prize.

In short, the Intruder game is an effective and fun way to promote a range of products or services, animate a database and encourage brand recall.
What’s more, the game’s complete customizability enables it to be adapted to the needs of each company, maximizing the impact of the advertising campaign.

Customize appearance :

• Intruder visual
• Visual of decoys
• Loading bar

Discover how to create an Intruder game in Adictiz.

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