by Audrey Edart | Jan 16, 2026
An observation game designed to capture attention and strengthen brand recall
The Puzzle is a playful mechanic that invites participants to reassemble an image in as few moves or as little time as possible. Beyond its entertaining aspect, this format is an effective marketing lever to capture attention and turn it into performance through the collection of qualified leads.
Why launch a Puzzle?
- Awareness & immersion
- Engagement and retention
- Lead generation
- Omnichannel distribution
The Puzzle is a playful mechanic that invites participants to reassemble an image in as few moves or as little time as possible. Beyond its entertaining aspect, this format is an effective marketing lever to capture attention and turn it into performance through the collection of qualified leads.
Why launch a Puzzle?
- Awareness & immersion: a universal format that captures attention, reinforces recall, and increases time spent with the brand;
- Engagement and retention: the puzzle or its sliding version create a challenge and encourage participants to play again;
- Lead generation: an ideal interactive mechanic for collecting qualified leads through an integrated form;
- Multi-format integration: website, social media, mobile application, playable adverts, e-commerce pop-ins, or interactive kiosks.
Advanced customization
Adapt the mechanics to your needs for a unique experience
Game settings
- Customize pages and game path
- Customize form(s)
- Adjustable difficulty (number of pieces, move limit, timer)
- 2 formats available: Puzzle (freely move tiles) or Sliding Puzzle (push pieces to reorganize)
Visual personalization
- Design of the image to be reconstructed
- Dynamic animations (e.g., piece shuffling)
Test the mobile version
of the game by scanning
the QR code
3
Examples of Puzzle campaigns
More than 200 brands trust us
Flexible plans
tailored to your needs
Whether you are a beginner or an interactive marketing specialist, our range of prices will meet your marketing objectives.
Adictiz, the platform to achieve
your marketing goals
by Audrey Edart | Jan 16, 2026
An observation advergame dedicated to brand image
The game of spot the 7 differences is a visual and intuitive mechanism, ideal for increasing audience attention spans and thus engaging them more effectively. The principle: invite participants to find the differences between two seemingly identical images.
Why launch a Spot the Difference game?
- Capturing attention
- Personalized promotion of the brand and its products
- Multi-format integration
- Marketing performance lever
The game of spot the 7 differences is a visual and intuitive mechanism, ideal for increasing audience attention spans and thus engaging them more effectively. The principle: invite participants to find the differences between two seemingly identical images.
Why launch a Spot the Difference game?
- Capturing attention: the concentration required for observation enhances memorization of the brand universe.
- Customized brand promotion: each image highlights a product, service, or key message;
- Multi-format integration: website, social media, mobile app, playable ads, or interactive kiosk;
- Marketing performance lever: feeds the CRM with qualified leads that can be activated throughout the year based on interests, opt-ins, etc.
Advanced customization
Customize the mechanics to suit your needs for an immersive experience:
Game settings
- Customize pages and game path
- Customize form(s)
- Setting the timer, scoring modes, prizes, etc.
Visual personalization
- Set design (backgrounds)
- Customization of differences to find
Test the mobile version
of the game by scanning
the QR code
3
Examples of Spot the Difference campaigns
More than 200 brands trust us
Flexible plans
tailored to your needs
Whether you are a beginner or an interactive marketing specialist, our range of prices will meet your marketing objectives.
Adictiz, the platform to achieve
your marketing goals
by Audrey Edart | Jan 16, 2026
Strengthen customer relationships at the point of sale through interactivity
Scan & Play offers an interactive point-of-sale experience by inviting customers to scan a QR code or barcode from a receipt, flyer or POS display. They are then taken to a competition, quiz or personalised content. The data extracted from the scanned code (e.g. store ID, product type, channel) not only allows you to measure the performance of the campaign, but also to personalise messages, prizes or redirects based on the profile or purchase context.
Why launch a Scan & Play?
- Liven up a point of sale
- Encourage conversion
- Leverage data from scanned codes
- Activate and retain
Scan & Play offers an interactive point-of-sale experience by inviting customers to scan a QR code or barcode from a receipt, flyer or POS display. They are then taken to a competition, quiz or personalised content. The data extracted from the scanned code (e.g. store ID, product type, channel) not only allows you to measure the performance of the campaign, but also to personalise messages, prizes or redirects based on the profile or purchase context.
Why launch a Scan&Play ?
- Bringing a point of sale to life: an interactive experience accessible via receipt, flyer or POS advertising to enhance the customer experience in store.
- Encourage conversion: immediate access to a gift (promo code, game, etc.) encourages customers to return to the store or complete an online purchase.
- Leverage data from scanned codes: every piece of information in your barcodes or QR codes (store ID, product, channel) can be used during or after the campaign to refine the user journey, trigger specific redirects, and activate targeted emails.
- Activate and retain: by extending the relationship after purchase, Scan & Play becomes a CRM lever to engage customers over the long term.
Advanced customization
Adapt the mechanics to your needs for a unique experience
Mechanical parameters
- Configuration of barcode or QR code sequences associated with the experience
- Configuration of all types of codes
- Customisation of the post-scan gaming experience
- Mobile-first display
Test the mobile version
of the game by scanning
the QR code
3
Example of a Scan and Play campaign
More than 200 brands trust us
Flexible plans
tailored to your needs
Whether you are a beginner or an interactive marketing specialist, our range of prices will meet your marketing objectives.
Adictiz, the platform to achieve
your marketing goals
