Dans un contexte où l’engagement des collaborateurs est un enjeu central pour les entreprises, les formats de communication interne traditionnels montrent leurs limites. Messages descendants, emails peu lus, intranet sous-utilisé… il devient nécessaire de renouveler les modes d’interaction pour capter l’attention et créer du lien.

Les jeux concours en entreprise s’imposent alors comme un levier simple et efficace pour dynamiser la communication interne, renforcer la cohésion des équipes et valoriser l’expérience collaborateur. Bien conçus, ils ne relèvent pas du divertissement gratuit, mais d’une véritable stratégie d’engagement, capable d’accompagner les temps forts RH, les projets internes ou les démarches QVT et RSE.

Quiz, challenges, instants gagnants ou jeux collaboratifs : ces formats interactifs permettent de faire participer les collaborateurs, de transmettre des messages clés et de fédérer autour des valeurs de l’entreprise.

Dans cet article, découvrez comment et pourquoi organiser des jeux concours en entreprise, avec des exemples concrets pour engager durablement vos équipes.

SUMMARY

• The benefits of interactivity and games to motivate employees
• Our ideas for corporate competitions
• 5 tips for launching workplace competitions

In 2006, Netflix decided to organise an open competition to improve its recommendation algorithm CInematch. The prize is an exceptional 1 million dollars.

Armed with user data, employees of the video-on-demand platform competed to design an algorithm capable of outperforming Cinematch by predicting how users would rate a new film based on their previous preferences.

Three years later, two teams managed to beat Cinematch and ended the competition. This example clearly shows that, used wisely, in-house challenges can be a good way of pushing employees to excel, strengthening collaboration and team cohesion.

On a day-to-day basis, internal competitions can have a number of benefits for your company.

Training your teams the fun way

Rather than organising a traditional training workshop or seminar, a company can opt for an interactive competition. It’s an excellent way of transmiting information in a more entertaining way and boost internal communication.

You can raise awareness of a CSR initiative (such as environmental protection) by organising an interactive quiz around the theme, or a competition such as the Fresque du Climat.In this way, employees are kept informed of the company’s long-term strategy and are regularly involved in its implementation.

Reinforcing a sense of belonging to the company’s values

A sense of belonging is a crucial issue for a company’s success. This is all the more the case in a context where teams may be spread across several countries around the globe and where hybrid and remote working is becoming widespread.

Internal competitions and surveys, for example, are a simple and effective way of collecting feedback. They will help to improve the company’s internal culture so that it better reflects the expectations and aspirations of its employees. But other team-building challenges are just as relevant for strengthening employee support and improving the company’s image internally (and externally).

Like Netflix, you can challenge your teams by involving them in certain choices (logo change, new product design). The fun, interactive format will bind employees together around a common challenge and help new ideas to emerge.

Boosting team cohesion and stimulating performance

Internal competitions also contribute to employee motivation and productivity. After all, it’s when you’re having fun that you’re most effective, simply because you don’t feel like you’re working.

This gamified format is also an excellent way of rewarding the most motivated employees without creating tension within your teams. Everyone can take part and has a chance of winning a prize (tickets for a show, a trip offered by the company, etc.).

The whole point of workplace competitions is that they can take any form you like, depending on the specifics of your organisation and the objectives you want to achieve. If you’re looking for ideas for workplace competitions, here are some suggestions that you can adapt to your teams.

1. The photo contest

Le concours photo est un excellent moyen de libérer la créativité de ses employés et de les encourager à partager leur expérience personnelle au travail. C’est un levier qu’a par exemple utilisé l’entreprise Phillips pour renforcer sa marque employeur et faciliter ses futurs recrutements. Les salariés de Philips étaient ainsi invités à partager des photos d’eux au travail sur les réseaux sociaux via le hashtag  #LifeAtPhilips.

2. The in-house culture quiz

Quizzes such as Trivia (a quiz with several choices of answers) are also a fun mechanism that is particularly well-suited to the corporate world. It’s an excellent way of testing employees’ knowledge of the organisation’s history and values, and strengthen cohesion and a sense of belonging within its teams.

3. The performance challenge

When organised fairly and inclusively, performance competitions are an excellent way of boosting employee motivation. One of the most popular forms of performance competition is based on key performance indicators (KPIs), particularly within sales teams. This internal competition rewards employees who have exceeded their sales target.

4. The treasure hunt

A treasure hunt in the company’s physical offices (or in a virtual recreation for remote teams) is also an excellent way of engaging employees. The company can hide surprise prizes on its premises or within a gamified application.

5. The winning calendar

Companies who want to reward their staff over Christmas can do so via an Interactive Advent Calendar. Very easy to organise online, this in-house competition can be used to distribute gifts (through games such as the Instant Winner, the one-armed bandit or the random drawing) every day from 1 to 24 December.

Adictiz recommends that you :

• Think about the objectives you want to achieve with your in-house game and choose the right format accordingly;
• Choose an easy-to-use gamification tool to organise your digital competition and enable all your employees (even those working remotely) to take part.
• Get your employees involved to come up with new ideas for in-house competitions;
• Choose the right rewards and prizes to motivate your employees;
• Ask for feedback once the internal marketing campaign is over to assess its impact and improve future initiatives.

Pourquoi organiser un jeu concours en entreprise ?

Un jeu concours permet de renforcer l’engagement des collaborateurs, stimuler la cohésion d’équipe et rendre la communication interne plus interactive. Il transforme un message interne en expérience ludique et participative.

Les jeux concours sont-ils adaptés à un cadre professionnel ?

Oui, à condition qu’ils soient cohérents avec la culture de l’entreprise, simples à comprendre et accessibles à tous les collaborateurs. Les mécaniques peuvent être digitales ou physiques et doivent respecter l’équité et l’inclusion.

Quel type de jeu concours fonctionne le mieux en entreprise ?

Les formats les plus efficaces sont :

• Quiz sur la culture d’entreprise ou les valeurs

• Challenges collaboratifs (équipes, services)

• Instant gagnant ou tirage au sort interne

• Jeux hybrides mêlant digital et présentiel