[ Guide Marketing ]
World Cup & Gamification
Engage your fans like never before!
Don’t stay on the sidelines during
the world’s biggest sporting event.
Sports make hearts beat, but the World Cup makes them soar. For brands, it is a golden opportunity to connect with an ultra-connected, passionate audience that is ready to engage.
However, in an environment saturated with ads, how do you stand out? The answer lies in one word: interaction. Our new exclusive guide gives you all the keys to ride the World Cup wave and turn every match into an engagement opportunity for your brand.
Discover how to turn football’s excitement into concrete marketing performance.
Find out more in this guide:
- The kickoff
Why a World Cup is a unique marketing opportunity? - The game plan
When and how to captivate fans at every stage of the event. - Extending the win
Converting after the 90th minute
Why gamification is your best ally for the World Cup?
Football is inherently a game. By offering playful experiences to your community, you aren’t just delivering a message: you’re creating a memory.
- +48% average engagement on gamified campaigns compared to static formats.
- Non-intrusive and consented data collection (zero-party data).
- Increased virality through score sharing and challenges between friends.
Did you know? 80% of sports fans use a second screen (smartphone or tablet) while watching a match on TV. Gamification is the perfect tool to capture this “second screen” attention and prevent your prospects from slipping away to your competitors.