Gamification in sport: from sports marketing to unforgettable experiences
Maximise the involvement of fans at every stage of a sporting event: preparation, participation and post-event.
Engage your fanbase at every stage of
a sporting event
? In-app game: build your team
? Customizer: personalize your jersey with the customizer
? Predictions: who will win?
? Contests
?️?️ Interactive kiosks in a sports village or in-store
?️?️ Scan & Play: your QR codes on the big screen
? Money can’t buy: offer a unique, exclusive, VIP experience
? Behind the scenes: player interviews
?️ Contests and vouchers to be won
Year-round engagement Because sport is part of everyday life! Energize your community and involve fans in the daily lives of the club and its athletes.
? Sponsor value creation
? Brand awareness: strengthening the club’s image
? Involving fans in the club’s life
? Influence: building a connection between athletes and fans
? Animate a community
Engage your fanbase at every stage of
a sporting event
Stand out: Capitalize on sporting event media coverage to boost sales or increase visibility across social media and traditionnal channels.
? Target a passionate audience
? Generate buzz around an event
? Boost social media engagement
✉️ E-mailing and newsletters
? Playable Ads: the playable display format
Enrich your fanbase: Use forms to gain deeper audience insights while ensuring full GDPR compliance.
? Collect qualified data
? Know your audience: quizzes, voting…
? CRM: expand and enrich your database
✅ Opt-in: GDPR compliance
Activate your data: Strengthen fan loyalty, boost conversion rates, and drive repeat purchases.
? Retargeting
? Segment and personalize messages
? Build loyalty among club members
? Better convert online and in-store
? Drive recurring app usage
Sports-dedicated mechanics
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