Wheel of fortune

An effective instant win mechanism for recruiting leads

The Wheel of Fortune is one of the most popular mechanics for recruiting new leads. This simple, fully-customizable mechanic invites participants to spin a wheel to find out immediately if they’ve won.

Wheel of fortune mobile

Why launch a Penalty?

  • Lead generation
  • Instant commitment
  • Multi-format integration
  • Viral effect
The Wheel of Fortune is one of the most popular mechanics for recruiting new leads. This simple, fully-customizable mechanic invites participants to spin a wheel to find out immediately if they’ve won.

Why launch a Penalty?

  • Lead generation: collect qualified data, segment it and activate it through the platform;
  • Instant engagement: instant-win prizes captivate the audience;
  • Multi-format integration: website, social media, mobile apps, playable ads, e-commerce pop-ups or interactive kiosks;
  • Viral effect: participants can share the campaign with their friends and family, amplifying your audience.

Advanced customization

Adapt the mechanics to your needs for a unique experience

Game settings

  • Customize pages and game path
  • Customize form(s)
  • Setting up instant winners

Visual personalization

  • Wheel design (size, effects, background, etc.)
  • Customization of Wheel boxes (product promotion, prizes to be won, etc.).

Test the mobile version
of the game by scanning
the QR code

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Wheel of fortune mobile

Examples of wheel of fortune campaigns

Wheel of fortune Kiabi
Wheel of fortune Fortuneo
Wheel of fortune DPD
Kyriad Wheel of fortune
Wheel of fortune Lindt Sensation crispy

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