Scratch-off game
A winning moment to generate leads and promote your prizes
The Scratch-Off game is a simple and immediate mechanism where the user virtually scratches a visual to instantly find out if they have won. Fun and customisable, this instant win game captures attention from the very first moments, showcases your products and is an effective lever for collecting leads and converting them.
Why launch a scratch-off game?
- Lead generation
- Instant commitment
- Multi-format integration
- Highlighted prizes
The Scratch-Off game is a simple and immediate mechanism where the user virtually scratches a visual to instantly find out if they have won. Fun and customisable, this instant win game captures attention from the very first moments, showcases your products and is an effective lever for collecting leads and converting them.
Why launch a scratch-off game?
- Lead generation: collection of qualified data, segmentation and activation of data from the platform;
- Instant engagement: simple and engaging interaction with prizes/instant wins won instantly;
- Multi-format integration: website, social networks, mobile application, playable ads, e-commerce pop-in or interactive kiosk;
- Prominent prizes: incorporate your products or messages into the scratch-off area to enhance the marketing impact.
Advanced personalisation
Adapt the mechanics to your needs for a unique experience
Game settings
- Customize pages and game path
- Customize form(s)
- Setting up instant winners
Visual personalization
- Scratch-off visual
- Winner/loser visual
- Scratch effects (confetti, smoke, etc.)
Test the mobile version of the game by scanning the QR-code
Examples of scratch-off campaigns
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