Puzzle
An observation game designed to capture attention and strengthen brand recall
The Puzzle is a playful mechanic that invites participants to reassemble an image in as few moves or as little time as possible. Beyond its entertaining aspect, this format is an effective marketing lever to capture attention and turn it into performance through the collection of qualified leads.
Why launch a Puzzle?
- Awareness & immersion
- Engagement and retention
- Lead generation
- Omnichannel distribution
The Puzzle is a playful mechanic that invites participants to reassemble an image in as few moves or as little time as possible. Beyond its entertaining aspect, this format is an effective marketing lever to capture attention and turn it into performance through the collection of qualified leads.
Why launch a Puzzle?
- Awareness & immersion: a universal format that captures attention, reinforces recall, and increases time spent with the brand;
- Engagement and retention: the puzzle or its sliding version create a challenge and encourage participants to play again;
- Lead generation: an ideal interactive mechanic for collecting qualified leads through an integrated form;
- Multi-format integration: website, social media, mobile application, playable adverts, e-commerce pop-ins, or interactive kiosks.
Advanced personalisation
Adapt the mechanics to your needs for a unique experience
Game settings
- Customize pages and game path
- Customize form(s)
- Adjustable difficulty (number of pieces, move limit, timer)
- 2 formats available: Puzzle (freely move tiles) or Sliding Puzzle (push pieces to reorganize)
Visual personalization
- Design of the image to be reconstructed
- Dynamic animations (e.g., piece shuffling)
Test the mobile version of the game by scanning the QR-code
Examples of Puzzle campaigns
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