Collect leads with instant win
Achieving your marketing objectives through gamification
Instant win: the marketing competition with immediate results
Instant win competitions are powerful tools for boosting your marketing campaigns and effectively capturing leads. By offering the chance to win prizes instantly, this gamified strategy immediately attracts and engages participants.
Unlike other types of marketing games, such as sweepstakes where results are delayed, instant win mechanics guarantee immediate gratification . Participants find out immediately if they have won, which drives greater anticipation and satisfaction.
This type of game offers great flexibility and can be adapted to different formats, including :
- Click & Win: the A classic instant win game that’s very quick to set up. Users are invited to click on an element of the game to discover their prize.
- Wheel of Fortune: participants can spin a wheel for a chance to win a gift or promotional code.
- The Scratch-Off Game: a quick and easy game where all you have to do is scratch off a visual to discover the prize, which can be fully customised to reflect your brand image.
- The Slot Machine (or One-Armed Bandit): inspired by casino games, this version distributes prizes randomly to your audience.
In our guide, you’ll discover how instant wins can become an essential pillar of your lead-gathering strategy. Supported by concrete case studies, you’ll understand how to fully exploit the potential of gamification to maximise your conversions and visibility.
Find out more in this guide:
- Discover instant wins | The advantages of instant wins
- Why launch a winning instant
- Use-case | Examples of our customers’ campaigns
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