by Julien Pirson | Jan 8, 2025
Gamification in the consumer marketing : engaging and building loyalty in an omnichannel ecosystem
Create interactive experiences that connect your customers to your brand at every touchpoint, while meeting the challenges of a fast-changing industry.
FROM ATTRACTION TO LOYALTY
Attracting attention
in a saturated market
Capture the interest of your consumers with fun, interactive formats such as quizzes, playable ads or competitions, to help you stand out in an ultra-competitive environment.
Launch a new reference
Raise awareness of a product range
Promote your brand in-store
Brand awareness: strengthen your brand image
Co-branding: reach a new target group
FROM ATTRACTION TO LOYALTY
Make the act of buying engaging
Transform the buying process into a memorable experience with gamified mechanics that build customer loyalty while increasing your conversion rate.
Contest with proof of purchase
Post-purchase rewards
Boost app downloads
FROM ATTRACTION TO LOYALTY
Make the act of buying engaging
Transform the buying process into a memorable experience with gamified mechanics that build customer loyalty while increasing your conversion rate.
Contest with proof of purchase
Post-purchase rewards
Boost app downloads
FROM ATTRACTION TO LOYALTY
Building loyalty and commitment all year round
Engage your consumer audience with regular campaigns that reward their loyalty and strengthen their attachment to your brand over the long term.
Celebrating a brand anniversary
Promoting partners
Surf on an event or highlight
Trade marketing
Managing a community
MEETING THE CHALLENGES OF THE SECTOR
Get to know your audience better
Use gamified tools to collect accurate data and better understand your consumers’ expectations in an omnichannel context.
Test your knowledge: explore the brand universe
Identify trends by comparing products in a battle game
Participatory voting: engage your audience by soliciting opinions
Composing a wishlist
MEETING THE CHALLENGES OF THE SECTOR
Get to know your audience better
Use gamified tools to collect accurate data and better understand your consumers’ expectations in an omnichannel context.
Test your knowledge: explore the brand universe
Identify trends by comparing products in a battle game
Participatory voting: engage your audience by soliciting opinions
Composing a wishlist
MEETING THE CHALLENGES OF THE SECTOR
Brand-distributor relations
Create a direct link with your customers by bypassing the distributor barrier. Rely on interactive campaigns that enhance your brand and increase your visibility with end consumers.
Post-purchase game: download a receipt to play
Embracing customers directly via a form
Scan & Play: scan a QR code to play
Find unique codes to unlock exclusive content
Augmented reality experiences on packaging
MEETING THE CHALLENGES OF THE SECTOR
Digital purchasing
& M-commerce
Offer gamified experiences adapted to digital and mobile devices to respond to changes in consumer purchasing behavior and stimulate downloads of your mobile application.
Amplify the impact of your omnichannel campaigns
Boost mobile app downloads
Offering mobile-first experiences
Stimulate mobile discovery and purchase
MEETING THE CHALLENGES OF THE SECTOR
Digital purchasing
& M-commerce
Offer gamified experiences adapted to digital and mobile devices to respond to changes in consumer purchasing behavior and stimulate downloads of your mobile application.
Amplify the impact of your omnichannel campaigns
Boost mobile app downloads
Offering mobile-first experiences
Stimulate mobile discovery and purchase
MEETING THE CHALLENGES OF THE SECTOR
CSR at the heart of the customer experience
Transform your
CSR commitments into interactive experiences that raise consumer awareness while strengthening their attachment to a responsible brand.
Promoting responsible product ranges
Test your audience’s CSR knowledge
Enhancing product traceability
Encouraging eco-responsible actions
Rewarding sustainable behavior
Promoting local initiatives
Mechanics dedicated to the consumer goods sector
… and a whole host of other game mechanics to discover right now!
by Julien Pirson | Jan 6, 2025
Gamification in retail : Reinventing the customer experience and energising the point of sale
Engage your customers at every stage of their buying journey with interactive in-store and online experiences.
GAMIFYING THE CUSTOMER JOURNEY
Capture attention as soon as you enter the shop or online with interactive features such as competitions integrated into the shopping experience or immersive experiences on kiosks.
Surfing on an event or highlight
Brand anniversary
Promoting your brand and your offer
In-store interactive terminals
Partnership: reaching a new target
GAMIFYING THE CUSTOMER JOURNEY
Make the buying journey captivating with interactive experiences online or in-store. Personalised and immersive offers or post-purchase rewards can transform each stage into a unique and memorable interaction.
Post-purchase rewards
Liveshopping
Gamify your products with Scan & Play
GAMIFYING THE CUSTOMER JOURNEY
Make the buying journey captivating with interactive experiences online or in-store. Personalised and immersive offers or post-purchase rewards can transform each stage into a unique and memorable interaction.
Post-purchase rewards
Liveshopping
Gamify your products with Scan & Play
GAMIFYING THE CUSTOMER JOURNEY
Building loyalty and commitment all year round
Keep your customers interested with gamified loyalty programmes and regular events. Strengthen brand loyalty while stimulating engagement throughout the year.
Promoting partners
Strengthen the brand’s image
Managing a community
Promoting a loyalty programme
Authenticity and UGC (User generated content)
Consolidating attachment through recurrence
REVITALISING YOUR POINT OF SALE
Use gamification in retail to collect valuable data on your customers while offering them an engaging experience. Enrich your customer knowledge, so you can refine your marketing strategies to increase sales.
Carry out a personality test
Identifying consumer habits
Assessing brand knowledge
Enhancing your CRM
REVITALISING YOUR POINT OF SALE
Use gamification in retail to collect valuable data on your customers while offering them an engaging experience. Enrich your customer knowledge, so you can refine your marketing strategies to increase sales.
Carry out a personality test
Identifying consumer habits
Assessing brand knowledge
Enhancing your CRM
REVITALISING YOUR POINT OF SALE
Boost your drive-to-store
Attract your customers in-store with campaigns that create a direct link between digital and point of sale.
Geolocated contests
Open-door events
Promoting a brand in-store
Treasure hunt
Exclusive offer on interactive terminal
Shop opening
REVITALISING YOUR POINT OF SALE
As paper catalogues tend to disappear, make the transition to an interactive digital experience. Highlight your new brands, product ranges or prices.
Push opt-in: anticipating communication
Launching a new brand
Promoting a range of products
Communicating about the new catalogue
Compare prices with the competition
REVITALISING YOUR POINT OF SALE
As paper catalogues tend to disappear, make the transition to an interactive digital experience. Highlight your new brands, product ranges or prices.
Push opt-in: anticipating communication
Launching a new brand
Promoting a range of products
Communicating about the new catalogue
Compare prices with the competition
REVITALISING YOUR POINT OF SALE
Boost your conversion rates by offering gamified experiences that encourage purchase. Offer rewards that increase engagement, facilitate the buying process and turn visitors into loyal customers.
Identifying best-sellers
Offer vouchers to boost sales
Post-purchase reward
Segmentation to improve presentation
Boosting in-app purchases
Mechanisms dedicated to gamification in retail
iframe {
display: block;
margin: 0 auto;
}
… and a whole host of other game mechanics to discover right now!
by Julien Pirson | Dec 30, 2024
Gamification in banking and insurance: reinventing the customer experience
Create intergenerational experiences to reinvent customer relations and enhance your image beyond traditional financial services.
REINVENTING THE CUSTOMER EXPERIENCE
Captez l’attention dès le premier contact grâce aux formats interactifs. La gamification simplifie les offres complexes, valorise vos engagements et crée un lien immédiat avec vos prospects.
Faire connaître sa marque & son offre
Bornes interactives en agence
Surfer sur un événement ou temps fort
Partenariat : toucher une nouvelle cible
Recruter de nouveaux adhérents
REINVENTING THE CUSTOMER EXPERIENCE
Revolutionising the purchasing phase
Turn buying into a unique experience with immersive, personalised mechanics. Gamification helps your customers make the right decisions, while increasing their involvement and satisfaction.
Post-purchase rewards
Promoting your services
Boost app downloads
Prize draws
REINVENTING THE CUSTOMER EXPERIENCE
Revolutionising the purchasing phase
Turn buying into a unique experience with immersive, personalised mechanics. Gamification helps your customers make the right decisions, while increasing their involvement and satisfaction.
Post-purchase rewards
Promoting your services
Boost app downloads
Prize draws
REINVENTING THE CUSTOMER EXPERIENCE
Building loyalty and commitment all year round
Renforcez la relation client avec des expériences de marketing bancaire interactives régulières. Jeux, challenges et récompenses favorisent l’attachement à la marque sur le long terme.
Organiser des rendez-vous (salons)
Agir et s’engager pour le pouvoir d’achat
Consolider l’attachement à la marque
Valorisation des partenaires
Notoriété : renforcer l’image de la marque
Animer une communauté
Corporate culture & corpotainment
Enhance your corporate culture with fun, engaging content. Gamification boosts your internal and external communications, reinforcing cohesion and the positive image of your brand.
Motivate and engage internally
Celebrate a birthday
Revealing a new identity
Rejuvenate your brand image
Corporate culture & corpotainment
Enhance your corporate culture with fun, engaging content. Gamification boosts your internal and external communications, reinforcing cohesion and the positive image of your brand.
Motivate and engage internally
Celebrate a birthday
Revealing a new identity
Rejuvenate your brand image
Appealing to all generations
Adaptez votre communication à chaque profil grâce à la gamification et le marketing bancaire. Offrez des expériences interactives qui parlent à toutes les générations, favorisant l’inclusion et l’engagement à chaque étape de la relation client.
Se démarquer et capter l’attention
Déconstruire les préjugés et stéréotypes
Cibler les jeunes générations
Animer ses réseaux sociaux
E-mailing et newsletters
Transform CSR commitments into fun, educational experiences. Gamification makes social and environmental initiatives more accessible and engaging, while reinforcing your brand’s responsible image.
Social and legal obligations
Inclusion and equal opportunities
Commitment and sustainable development
Opt-in: RGPD compliance
Transform CSR commitments into fun, educational experiences. Gamification makes social and environmental initiatives more accessible and engaging, while reinforcing your brand’s responsible image.
Social and legal obligations
Inclusion and equal opportunities
Commitment and sustainable development
Opt-in: RGPD compliance
Offrez une expérience client enrichie au-delà des services bancaires traditionnels. La gamification permet de créer des interactions personnalisées, renforçant la valeur ajoutée de votre marque tout en offrant des solutions innovantes et connectées.
Valoriser les offres partenaires
Mise en avant de services non-bancaires
Connaître son audience : quiz, votes…
Personnaliser les échanges
Mieux convertir en ligne et en agence
Mechanisms dedicated to bank marketing / insurance
… and a whole host of other game mechanics to discover right now!
