Penalty
A competitive format to engage your audiences during sporting highlights
Penalty is a game of skill that challenges participants to score as many points as possible by aiming at targets during penalty kicks. Available in football or rugby versions, this immersive format can be easily adapted to your marketing highlights. Designed to stimulate competition, it encourages players to challenge themselves and spend more time with your brand. Combined with a form and prizes to be won, it also becomes a performance lever for collecting qualified leads and feeding your CRM campaigns.
Why launch a Penalty?
- Capturing attention
- Encourage engagement
- Transforming commitment into performance:
- Multi-format integration
Why launch a Penalty ?
- Capture attention : a universal format that immediately attracts the audience and extends exposure time to your brand ;
- Stimulate engagement : a scoring mechanism that creates a challenge and encourages participants to replay and share their experience ;
- Transform engagement into performance : when combined with your CRM, Penalty becomes a lever for driving a loyalty programme, boosting conversion or enriching your future marketing campaigns ;
- Multi-format integration : website, social media, mobile application, playable adverts, e-commerce pop-ins, or interactive kiosks.
Advanced personalisation
Adapt the mechanics to your needs for a unique experience
Game settings
- Customize pages and game path
- Customize form(s)
- 2 modes available: football and rugby
- Adjustable difficulty (stopwatch, number of lives)
Visual personalization
- Animations and feedback: animated messages in case of success or failure
- Customisation of game graphics (targets, goalkeeper, etc.)
Test the mobile version of the game by scanning the QR-code
Examples of Penalty campaigns
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