{"id":34058,"date":"2025-08-12T12:31:07","date_gmt":"2025-08-12T10:31:07","guid":{"rendered":"https:\/\/www.adictiz.com\/?p=34058"},"modified":"2025-10-17T10:46:55","modified_gmt":"2025-10-17T08:46:55","slug":"marketing-territorial","status":"publish","type":"post","link":"https:\/\/www.adictiz.com\/es\/blog\/marketing-territorial\/","title":{"rendered":"Marketing territorial: c\u00f3mo desarrollar el atractivo de un lugar gracias a la gamificaci\u00f3n"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||40px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><span style=\"font-weight: 400\">Le marketing territorial a le vent en poupe. Avec l&#8217;essor du tourisme de proximit\u00e9, les collectivit\u00e9s et acteurs touristiques locaux cherchent \u00e0 <strong>promouvoir leur destination aupr\u00e8s des voyageurs<\/strong>. Pour se faire conna\u00eetre et donner envie de partir \u00e0 la d\u00e9couverte de son territoire, les acteurs du tourisme peuvent faire appel \u00e0 la gamification. Ce levier innovant leur permettra de capter l&#8217;attention de leur audience et de les engager avant et apr\u00e8s leur voyage !<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.22.2&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#F2F2F2&#8243; custom_margin=\u00bb||40px||false|false\u00bb border_radii=\u00bbon|10px|10px|10px|10px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb20px|30px|20px|30px|true|true\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p style=\"text-align: center\"><span style=\"color: #0092ff\"><strong>CONTENIDO<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"text-decoration: underline;color: #000000\"><a href=\"#sommaire-1\" style=\"color: #000000;text-decoration: underline\">\u00bfQu\u00e9 es el marketing territorial?<br \/><\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;color: #000000\"><a href=\"#sommaire-2\" style=\"color: #000000;text-decoration: underline\">3 pasos para reforzar tu estrategia de marketing territorial<br \/><\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;color: #000000\"><a href=\"#sommaire-3\" style=\"color: #000000;text-decoration: underline\">La gamificaci\u00f3n para dinamizar el marketing territorial<br \/><\/a><\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=\u00bbsection-1&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_id=\u00bbsommaire-1&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|700|||||||\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb25px\u00bb header_font_size=\u00bb25px\u00bb header_line_height=\u00bb1.3em\u00bb header_2_font=\u00bbMontserrat|700|||||||\u00bb header_2_font_size=\u00bb25px\u00bb header_2_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb||30px||false|false\u00bb link_option_url=\u00bb#sommaire-1&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2><strong>\u00bfQu\u00e9 es el marketing territorial?<br \/><\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||40px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><span style=\"font-weight: 400\">Le marketing territorial (on parle aussi de marketing r\u00e9gional ou marketing du tourisme) correspond \u00e0 l&#8217;ensemble des leviers de communication mis en place pour <strong>faire la promotion d&#8217;une destination<\/strong> (ou des services li\u00e9s \u00e0 sa d\u00e9couverte).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Le principal objectif du marketing territorial est donc d&#8217;<a href=\"https:\/\/www.adictiz.com\/blog\/comment-attirer-de-nouveaux-clients-grace-a-un-jeu-marketing\/\">attirer les voyageurs<\/a> en leur donnant l&#8217;opportunit\u00e9 de r\u00e9server des nuit\u00e9es, des excursions sur place ou toutes autres prestations touristiques mettant en valeur le patrimoine culturel d&#8217;une localit\u00e9.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb header_3_font=\u00bbMontserrat|600|||||||\u00bb header_3_text_color=\u00bb#0092ff\u00bb header_3_line_height=\u00bb1.5em\u00bb custom_margin=\u00bb30px||30px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3><strong>Los retos del marketing territorial<br \/><\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||40px||false|false\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<p><span style=\"font-weight: 400\">No se vende un destino tur\u00edstico como se promocionan las virtudes de un producto cl\u00e1sico. Los retos del marketing tur\u00edstico son espec\u00edficos, sobre todo porque <strong>se inscriben en una temporalidad diferente<\/strong>. El inter\u00e9s por un destino var\u00eda en funci\u00f3n de las estaciones o incluso de los eventos locales. La temporalidad entre la reserva y la salida tampoco es la misma.<br \/>   <\/span><\/p>\n<p><span style=\"font-weight: 400\">Las empresas deben <a href=\"https:\/\/www.adictiz.com\/blog\/wait-marketing-rentabiliser-lattente-avec-la-gamification\/\">gestionar las expectativas<\/a> antes del inicio de las vacaciones, tranquilizando a los viajeros y ofreci\u00e9ndoles recursos para preparar mejor su estancia.<br \/> <\/span><br \/><span style=\"font-weight: 400\"><\/span><\/p>\n<p><span style=\"font-weight: 400\">El descubrimiento de un destino tur\u00edstico es tambi\u00e9n menos tangible que un producto o un servicio cl\u00e1sico. De ah\u00ed la importancia de crear experiencias de marketing inmersivas, que permitan proyectarse en un lugar del que a\u00fan no se sabe nada. El marketing territorial tambi\u00e9n se basa mucho m\u00e1s en las recomendaciones de viajeros anteriores, que desempe\u00f1ar\u00e1n un papel clave en el atractivo de un destino y en <a href=\"https:\/\/www.adictiz.com\/blog\/5-idees-pour-ameliorer-la-relation-client-avec-un-jeu-marketing\/\">el establecimiento de una relaci\u00f3n de confianza<\/a>.<br \/>   <\/span><\/p>\n<p><span style=\"font-weight: 400\">Los actores del marketing tur\u00edstico tambi\u00e9n deben <strong>hacer frente a una competencia<\/strong> intensa. Los destinos compiten entre s\u00ed para captar la atenci\u00f3n y despertar la curiosidad de los viajeros que pueden encontrarse en cualquier rinc\u00f3n del mundo. Los actores del turismo tambi\u00e9n deben adaptarse a las nuevas expectativas de los viajeros, que buscan experiencias m\u00e1s aut\u00e9nticas y oportunidades para mezclarse con los lugare\u00f1os.<br \/>   <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=\u00bbsection-2&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_id=\u00bbsommaire-2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|700|||||||\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb25px\u00bb header_2_font=\u00bbMontserrat|700|||||||\u00bb header_2_font_size=\u00bb25px\u00bb header_2_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb||30px||false|false\u00bb link_option_url=\u00bb#sommaire-1&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>3 pasos para reforzar tu estrategia de marketing territorial<br \/><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||20px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><span style=\"font-weight: 400\">Pour r\u00e9pondre \u00e0 ces enjeux sp\u00e9cifiques au marketing territorial et se d\u00e9marquer de leurs concurrents, les acteurs du secteur peuvent :\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">1.<strong> R\u00e9aliser un diagnostic de leur territoire<\/strong> pour identifier sa proposition de valeur unique. Chaque destination a un attrait sp\u00e9cifique, des traditions et un terroir \u00e0 mettre en avant aupr\u00e8s des voyageurs. Ce diagnostic permettra non seulement de cr\u00e9er un message marketing plus impactant, mais aussi d&#8217;identifier les cibles les plus pertinentes aupr\u00e8s desquelles le d\u00e9livrer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">2. <strong>Cr\u00e9er des exp\u00e9riences immersives incitant au d\u00e9part<\/strong>. Pour donner envie de r\u00e9server ses vacances dans un territoire que l&#8217;on a souvent jamais visit\u00e9, il faut pouvoir en partager un aper\u00e7u fid\u00e8le et attractif. La gamification peut \u00eatre un excellent moyen d&#8217;immerger son audience dans un univers propre \u00e0 son terroir afin non seulement d&#8217;inciter \u00e0 la r\u00e9servation, mais aussi de manager l&#8217;attente avant le d\u00e9part.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">3. <strong>Concevoir une strat\u00e9gie marketing omnicanale<\/strong>. Pour porter ses fruits, le plan de communication mis en place doit non seulement d\u00e9cliner les diff\u00e9rentes promesses faites aux voyageurs (via des campagnes cibl\u00e9es). Mais aussi \u00eatre diffus\u00e9 sur diff\u00e9rents canaux marketing afin de toucher le public le plus large possible et multiplier les points de contact avec les voyageurs int\u00e9ress\u00e9s. Les acteurs du tourisme peuvent par exemple faire appel \u00e0 des influenceurs ou encore cr\u00e9er des <a href=\"https:\/\/www.adictiz.com\/blog\/augmenter-son-audience-cible-grace-a-des-jeux-co-branding\/\">campagnes de co-branding<\/a> avec des marques offrant des services compl\u00e9mentaires, etc.\u00a0<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=\u00bbsection-3&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_id=\u00bbsommaire-3&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|700|||||||\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb25px\u00bb header_2_font=\u00bbMontserrat|700|||||||\u00bb header_2_font_size=\u00bb25px\u00bb header_2_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb||30px||false|false\u00bb link_option_url=\u00bb#sommaire-1&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>La gamificaci\u00f3n para dinamizar el marketing territorial<br \/><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb16px\u00bb min_height=\u00bb49.4px\u00bb custom_margin=\u00bb||20px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><span style=\"font-weight: 400\">&lt;a href=&quot;https:\/\/www.adictiz.com\/blog\/gamification-definition\/<br \/>\u00ab&gt;La gamificaci\u00f3n<\/a>, que consiste en integrar interacciones l\u00fadicas en las campa\u00f1as de marketing, es una estrategia excelente que pueden utilizar los actores del sector tur\u00edstico. Al ofrecer experiencias inmersivas y l\u00fadicas a su p\u00fablico, podr\u00e1n hacerles descubrir su destino y despertar su inter\u00e9s por visitarlo.<br \/> <\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb header_3_font=\u00bbMontserrat|600|||||||\u00bb header_3_text_color=\u00bb#0092ff\u00bb header_3_line_height=\u00bb1.5em\u00bb custom_margin=\u00bb30px||30px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3><strong>1. Dar a conocer su destino<br \/> <\/strong><strong><\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||40px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><span style=\"font-weight: 400\">El marketing jugable es, ante todo, una excelente forma de <strong>dar m\u00e1s visibilidad a un territorio<\/strong>. El juego permite a los viajeros sumergirse en un entorno nuevo, lo que maximiza el tiempo que pasan con la empresa y, por lo tanto, sus ganas de descubrir el destino.<br \/> <\/span><\/p>\n<p><span style=\"font-weight: 400\">La regi\u00f3n de Nueva Aquitania, por ejemplo, lanz\u00f3 un concurso Swiper para promocionar sus paisajes entre los viajeros de los pa\u00edses vecinos. Con el apoyo de una campa\u00f1a medi\u00e1tica espec\u00edfica, la operaci\u00f3n ten\u00eda como objetivo <strong>despertar el inter\u00e9s por descubrir la regi\u00f3n<\/strong>. El juego pon\u00eda de relieve la diversidad de los paisajes y permit\u00eda a la regi\u00f3n <a href=\"https:\/\/www.adictiz.com\/blog\/connaissance-client-comment-repondre-aux-enjeux-avec-la-gamification\/\">identificar las preferencias de los participantes<\/a>. A continuaci\u00f3n, la regi\u00f3n pudo orientar sus campa\u00f1as de retargeting hacia los destinos m\u00e1s atractivos para ellos.<br \/>    <\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/06\/region-Nouvelle-Aquitaine-marketing-territorial.webp\u00bb alt=\u00bbre\u0301gion Nouvelle-Aquitaine &#8211; marketing territorial\u00bb title_text=\u00bbre\u0301gion-Nouvelle-Aquitaine-marketing-territorial\u00bb align=\u00bbcenter\u00bb disabled_on=\u00bbon|off|off\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb84%\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_image src=\u00bbhttps:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/06\/Nouvelle-Aquitaine-mobile.webp\u00bb alt=\u00bbNouvelle-Aquitaine-mobile\u00bb title_text=\u00bbNouvelle-Aquitaine-mobile\u00bb align=\u00bbcenter\u00bb disabled_on=\u00bboff|on|on\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb60%\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_line_height=\u00bb1em\u00bb header_line_height=\u00bb1.5em\u00bb header_3_font=\u00bbMontserrat|600|||||||\u00bb header_3_text_color=\u00bb#0092ff\u00bb header_3_line_height=\u00bb1.5em\u00bb custom_margin=\u00bb30px||30px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3><strong>2. Involucrar a la audiencia con un juego de marketing<br \/><\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||40px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><span style=\"font-weight: 400\">El reto del marketing territorial consiste en dar a conocer un destino y captar la atenci\u00f3n de los viajeros en el momento en que empiezan a <strong>organizar sus pr\u00f3ximas vacaciones<\/strong>. Por lo tanto, existe un reto real de animaci\u00f3n del p\u00fablico a lo largo de todo el a\u00f1o para que el territorio se mantenga en primer plano y siga siendo atractivo.<br \/>  <\/span><\/p>\n<p><span style=\"font-weight: 400\">Las animaciones interactivas, por su car\u00e1cter l\u00fadico y atractivo, son un medio excelente para despertar la curiosidad de los turistas y <strong>animarlos a pasar a la acci\u00f3n<\/strong>, d\u00e1ndoles la posibilidad de ganar <a href=\"https:\/\/www.adictiz.com\/blog\/bien-choisir-ses-dotations-pour-un-jeu-concours-marketing\/\">premios atractivos<\/a> (en particular, descuentos en sus reservas).<br \/> <\/span><\/p>\n<p><span style=\"font-weight: 400\">La regi\u00f3n de Hauts-de-France lanz\u00f3 una campa\u00f1a en torno a la carrera Par\u00eds-Roubaix para involucrar a su p\u00fablico regional sumergi\u00e9ndolo por completo en este emblem\u00e1tico evento. El juego <strong>ofreci\u00f3 una gran visibilidad a la carrera<\/strong>, con una notable participaci\u00f3n: de media, cada jugador realiz\u00f3 2,12 partidas y pas\u00f3 m\u00e1s de 5 minutos en el juego.<br \/>  <\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/06\/Paris-Roubaix-marketing-territorial.webp\u00bb alt=\u00bbParis-Roubaix &#8211; marketing territorial\u00bb title_text=\u00bbParis-Roubaix-marketing-territorial\u00bb align=\u00bbcenter\u00bb disabled_on=\u00bbon|off|off\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb84%\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_image src=\u00bbhttps:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/06\/Paris-Roubaix-mobile.webp\u00bb alt=\u00bbParis-Roubaix &#8211; mobile\u00bb title_text=\u00bbParis-Roubaix-mobile\u00bb align=\u00bbcenter\u00bb disabled_on=\u00bboff|on|on\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb60%\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_line_height=\u00bb1em\u00bb header_line_height=\u00bb1.5em\u00bb header_3_font=\u00bbMontserrat|600|||||||\u00bb header_3_text_color=\u00bb#0092ff\u00bb header_3_line_height=\u00bb1.5em\u00bb custom_margin=\u00bb30px||30px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3><strong>3. Hacer que los turistas quieran volver<br \/><\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||40px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><span style=\"font-weight: 400\">El marketing l\u00fadico puede ser una forma de <a href=\"https:\/\/www.adictiz.com\/blog\/marketing-du-tourisme-et-du-transport-comment-fideliser-ses-clients\/\">fidelizar a los viajeros<\/a> y convencerlos de que vuelvan, <strong>reforzando su apego al destino<\/strong>. La gamificaci\u00f3n puede <a href=\"https:\/\/www.adictiz.com\/blog\/comment-creer-un-programme-de-fidelite-innovant-grace-au-playable-marketing\/#:~:text=Adictiz%20vous%20aide%20%C3%A0%20concevoir,r%C3%A9enchanter%20son%20programme%20de%20fid%C3%A9lit%C3%A9.\">impulsar la eficacia de un programa de fidelizaci\u00f3n<\/a>. Como hace la cadena hotelera <a href=\"https:\/\/www.marriott.com\/fr\/loyalty.mi\">Marriot Bonvoy<\/a>. Con cada nueva reserva, los viajeros pueden desbloquear juegos exclusivos y acceder a ventajas \u00fanicas (mejorar su habitaci\u00f3n, disfrutar de servicios adicionales, etc.).<br \/>  <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=\u00bbsection-4&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_id=\u00bbconclusion\u00bb _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|700|||||||\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb25px\u00bb header_4_font_size=\u00bb20px\u00bb custom_margin=\u00bb||30px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Conclusi\u00f3n<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||20px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><em><span style=\"font-weight: 400\">La gamification est un excellent moyen pour les sp\u00e9cialistes du marketing territorial de booster l&#8217;attractivit\u00e9 de leur destination. Captez l&#8217;attention des voyageurs et donnez-leur envie de d\u00e9couvrir votre terroir en les engageant via des animations immersives. Adictiz vous propose <a href=\"https:\/\/www.adictiz.com\/toutes-les-mecaniques\/\">un catalogue de jeux marketing<\/a> \u00e0 personnaliser pour g\u00e9n\u00e9rer plus de r\u00e9servations !<\/span><\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb60px||50px||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_5,3_5,1_5&#8243; _builder_version=\u00bb4.18.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_5&#8243; _builder_version=\u00bb4.18.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.18.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.19.5&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat|300|||||||\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb30px\u00bb header_2_font=\u00bb|300|||||||\u00bb header_2_font_size=\u00bb25px\u00bb header_2_line_height=\u00bb1.2em\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb|0px|||false|false\u00bb custom_margin_tablet=\u00bb\u00bb custom_margin_phone=\u00bb57px|0px||0px|false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb|0px||0px|false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>En <strong>30 minutos<\/strong>, le mostramos c\u00f3mo lanzar su propia campa\u00f1a de marketing interactivo de alto rendimiento<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_5&#8243; _builder_version=\u00bb4.18.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb30px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.18.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_button button_url=\u00bbhttps:\/\/www.adictiz.com\/es\/demo\/\u00bb button_text=\u00bbSolicitar una demostraci\u00f3n\u00bb button_alignment=\u00bbcenter\u00bb _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_size=\u00bb18px\u00bb button_text_color=\u00bb#FFFFFF\u00bb button_bg_color=\u00bb#0092ff\u00bb button_border_width=\u00bb0px\u00bb button_border_radius=\u00bb6px\u00bb button_letter_spacing=\u00bb0px\u00bb button_font=\u00bbMontserrat|700|||||||\u00bb button_icon=\u00bb&#xf105;||fa||900&#8243; button_icon_placement=\u00bbleft\u00bb button_on_hover=\u00bboff\u00bb custom_margin=\u00bb0px||||false|false\u00bb custom_padding=\u00bb8px|40px|8px|50px|false|false\u00bb global_colors_info=\u00bb{}\u00bb button_bg_color__hover_enabled=\u00bbon|hover\u00bb button_bg_color__hover=\u00bb#0092ff\u00bb button_bg_enable_color__hover=\u00bbon\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le marketing territorial a le vent en poupe. Avec l&#8217;essor du tourisme de proximit\u00e9, les collectivit\u00e9s et acteurs touristiques locaux cherchent \u00e0 promouvoir leur destination aupr\u00e8s des voyageurs. Pour se faire conna\u00eetre et donner envie de partir \u00e0 la d\u00e9couverte de son territoire, les acteurs du tourisme peuvent faire appel \u00e0 la gamification. Ce levier [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":33505,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[307,270],"tags":[],"dipi_cpt_category":[],"class_list":["post-34058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-es","category-captar-la-atencion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 estrategias gamificadas para el marketing territorial<\/title>\n<meta name=\"description\" content=\"Descubra los retos del marketing territorial y c\u00f3mo la gamificaci\u00f3n permite impulsar el atractivo de su destino\/territorio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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