{"id":27632635,"date":"2026-09-25T12:19:39","date_gmt":"2026-09-25T10:19:39","guid":{"rendered":"https:\/\/www.adictiz.com\/blog\/gamificacion-in-app-m-commerce-sephora\/"},"modified":"2026-09-29T16:51:09","modified_gmt":"2026-09-29T14:51:09","slug":"gamificacion-in-app-m-commerce-sephora","status":"publish","type":"post","link":"https:\/\/www.adictiz.com\/es\/blog\/gamificacion-in-app-m-commerce-sephora\/","title":{"rendered":"Gamificaci\u00f3n in-app: c\u00f3mo Sephora reinventa su m-commerce"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||40px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">El smartphone se ha convertido en el principal punto de contacto diario. En 2024, el mundo contaba con m\u00e1s de <b data-path-to-node=\"16\" data-index-in-node=\"102\">5600 millones de usuarios m\u00f3viles \u00fanicos<\/b>. Este canal representa ya cerca del <b data-path-to-node=\"16\" data-index-in-node=\"186\">70 % de la poblaci\u00f3n global<\/b>.  <\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">Sin embargo, captar y retener la atenci\u00f3n en el m\u00f3vil sigue siendo un reto complejo. Los consumidores se enfrentan a una saturaci\u00f3n continua. Para destacar, las marcas deben dise\u00f1ar experiencias inmersivas y estimulantes.  <\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">El objetivo es triple:<\/span><span style=\"font-weight: 400\"><\/span><span style=\"font-weight: 400\"><\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\"><\/span><\/p>\n<ul>\n<li style=\"text-align: left\"><span style=\"font-weight: 400\"><strong>Impulsar las descargas:<\/strong> transformar a un visitante curioso en un usuario activo de la aplicaci\u00f3n.<\/span><\/li>\n<li style=\"text-align: left\"><span style=\"font-weight: 400\"><strong>Maximizar el engagement m\u00f3vil:<\/strong> ofrecer interacciones personalizadas mediante notificaciones push y contenido exclusivo.<\/span><\/li>\n<li style=\"text-align: left\"><span style=\"font-weight: 400\"><strong>Generar ventas adicionales:<\/strong> convertir el tiempo frente a la pantalla en compras reales, tanto en l\u00ednea como en tienda.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">La <b data-path-to-node=\"20\" data-index-in-node=\"3\">gamificaci\u00f3n in-app<\/b> responde directamente a estas metas. En colaboraci\u00f3n con Adictiz, <a href=\"https:\/\/www.sephora.fr\" target=\"_blank\" rel=\"noopener\">Sephora<\/a> enriquece el recorrido del cliente en su aplicaci\u00f3n. Este enfoque transforma cada hito comercial en una <b data-path-to-node=\"20\" data-index-in-node=\"260\">cita l\u00fadica y rentable<\/b>.  <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||40px||false|false\u00bb custom_padding=\u00bb||||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][dipi_table_of_content show_table_title=\u00bboff\u00bb use_header_icon=\u00bboff\u00bb heading_tags=\u00bboff|on|off|off|off|off\u00bb show_list_numbers=\u00bboff\u00bb show_list_bullets=\u00bbon\u00bb item_bullet=\u00bb&#x5e;||divi||400&#8243; bullet_spacing=\u00bb7px\u00bb content_background=\u00bbRGBA(255,255,255,0)\u00bb content_padding=\u00bb0px|10px|0px|10px|false|false\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#ECF1FF\u00bb custom_padding=\u00bb25px||25px||false|false\u00bb border_radii=\u00bbon|20px|20px|20px|20px\u00bb border_radii_content=\u00bbon|20px|20px|20px|20px\u00bb border_radii_header_icon=\u00bbon|20px|20px|20px|20px\u00bb global_colors_info=\u00bb{}\u00bb][\/dipi_table_of_content][\/et_pb_column][\/et_pb_row][et_pb_row module_id=\u00bbsection-1&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_id=\u00bbsommaire-1&#8243; _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|700|||||||\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb25px\u00bb header_font_size=\u00bb25px\u00bb header_line_height=\u00bb1.3em\u00bb header_2_font=\u00bbMontserrat|700|||||||\u00bb header_2_font_size=\u00bb25px\u00bb header_2_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb||30px||false|false\u00bb link_option_url=\u00bb#sommaire-1&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2 style=\"text-align: left\"><strong>La aplicaci\u00f3n m\u00f3vil en el centro de la estrategia relacional<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||40px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<blockquote><\/blockquote>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">Las <b data-path-to-node=\"26\" data-index-in-node=\"4\">descargas de aplicaciones aumentaron un 55 %<\/b> entre 2020 y 2024. Este canal ofrece un entorno privilegiado para las marcas de belleza. <\/span><span style=\"font-weight: 400\"><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb header_3_font=\u00bbMontserrat|600|||||||\u00bb header_3_text_color=\u00bb#0092ff\u00bb header_3_line_height=\u00bb1.5em\u00bb custom_margin=\u00bb30px||30px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3 style=\"text-align: left\"><strong>Una experiencia de cliente optimizada y personalizada<\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||40px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<blockquote><\/blockquote>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">Una aplicaci\u00f3n m\u00f3vil nativa garantiza una navegaci\u00f3n mucho m\u00e1s fluida que un sitio web. En Sephora, el usuario conectado accede de inmediato a su <b data-path-to-node=\"28\" data-index-in-node=\"151\">estatus de fidelizaci\u00f3n<\/b> y a su <b data-path-to-node=\"28\" data-index-in-node=\"178\">tarjeta digitalizada<\/b>. Las <b data-path-to-node=\"28\" data-index-in-node=\"204\">notificaciones push configurables<\/b> permiten mantener el contacto en el momento oportuno sin saturar al usuario.  <\/span><span style=\"font-weight: 400\"><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb text_line_height=\u00bb1em\u00bb header_line_height=\u00bb1.5em\u00bb header_3_font=\u00bbMontserrat|600|||||||\u00bb header_3_text_color=\u00bb#0092ff\u00bb header_3_line_height=\u00bb1.5em\u00bb custom_margin=\u00bb30px||30px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3 style=\"text-align: left\"><strong>Una pasarela omnicanal natural<\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||40px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<blockquote><\/blockquote>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">La aplicaci\u00f3n no sustituye a la red f\u00edsica, la complementa. Permite dinamizar el <b data-path-to-node=\"30\" data-index-in-node=\"93\">tr\u00e1fico a tienda<\/b> mediante ofertas exclusivas o citas personalizadas. De este modo, la marca utiliza el m\u00f3vil como un nexo constante entre el hogar y los puntos de venta.  <\/span><span style=\"font-weight: 400\"><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=\u00bbsection-2&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_id=\u00bbsommaire-2&#8243; _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|700|||||||\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb25px\u00bb header_2_font=\u00bbMontserrat|700|||||||\u00bb header_2_font_size=\u00bb25px\u00bb header_2_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb||30px||false|false\u00bb link_option_url=\u00bb#sommaire-1&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2 style=\"text-align: left\">Las palancas interactivas desplegadas por Sephora<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||20px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">Para dinamizar a su comunidad a lo largo del a\u00f1o, la marca activa diferentes formatos l\u00fadicos adaptados a las expectativas de sus clientes.<\/span><span style=\"font-weight: 400\"><\/span><span style=\"font-weight: 400\"><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb header_3_font=\u00bbMontserrat|600|||||||\u00bb header_3_text_color=\u00bb#0092ff\u00bb header_3_line_height=\u00bb1.5em\u00bb custom_margin=\u00bb30px||30px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3 style=\"text-align: left\"><strong>El quiz informativo: impulsar las ventas cruzadas en cuidado facial<\/strong><strong><\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||20px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">En Francia, la marca dise\u00f1\u00f3 una campa\u00f1a centrada en el cuidado de la piel mediante un <a href=\"https:\/\/www.adictiz.com\/es\/project\/cuestionario\/\">quiz interactivo<\/a>. Los usuarios pon\u00edan a prueba sus conocimientos mientras recib\u00edan consejos a medida para su rutina. <\/span><span style=\"font-weight: 400\"><\/span><span style=\"font-weight: 400\"><\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">Esta activaci\u00f3n gener\u00f3 sinergias directas entre los canales:<\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\"><\/span><\/p>\n<ul>\n<li style=\"text-align: left\"><span style=\"font-weight: 400\"><strong>Recomendaci\u00f3n de producto personalizada<\/strong> integrada al final de cada partida.<\/span><\/li>\n<li style=\"text-align: left\"><span style=\"font-weight: 400\"><strong>Distribuci\u00f3n de un cup\u00f3n de descuento<\/strong> canjeable directamente en tienda.<\/span><\/li>\n<li style=\"text-align: left\"><span style=\"font-weight: 400\"><strong>Asesoramiento por expertos en tienda<\/strong> para guiar la elecci\u00f3n final de los participantes.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/www.adictiz.com\/wp-content\/uploads\/2026\/09\/Sephora-Quiz-desktop.webp\u00bb alt=\u00bbSephora-Cuestionario-desktop\u00bb title_text=\u00bbSephora-Cuestionario-desktop\u00bb align=\u00bbcenter\u00bb disabled_on=\u00bbon|off|off\u00bb _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb height=\u00bb500px\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_image src=\u00bbhttps:\/\/www.adictiz.com\/wp-content\/uploads\/2026\/09\/Sephora-Quiz-mobile.webp\u00bb alt=\u00bbSephora-Cuestionario-mobile\u00bb title_text=\u00bbSephora-Cuestionario-mobile\u00bb align=\u00bbcenter\u00bb disabled_on=\u00bboff|on|on\u00bb _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb height=\u00bb500px\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row module_id=\u00bbsection-3&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_id=\u00bbsommaire-3&#8243; _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|700|||||||\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb25px\u00bb header_2_font=\u00bbMontserrat|700|||||||\u00bb header_2_font_size=\u00bb25px\u00bb header_2_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb||30px||false|false\u00bb link_option_url=\u00bb#sommaire-1&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2 style=\"text-align: left\">Por qu\u00e9 la gamificaci\u00f3n in-app funciona para la marca<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb16px\u00bb min_height=\u00bb49.4px\u00bb custom_margin=\u00bb||20px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">La integraci\u00f3n del juego dentro de una aplicaci\u00f3n m\u00f3vil genera resultados duraderos al apoyarse en tres grandes fortalezas.<\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">La experiencia l\u00fadica refuerza de inmediato el v\u00ednculo con la comunidad. En lugar de limitarse a una visualizaci\u00f3n pasiva, el usuario toma un rol activo en su navegaci\u00f3n. Esta inmersi\u00f3n crea una <b data-path-to-node=\"47\" data-index-in-node=\"184\">conexi\u00f3n relacional s\u00f3lida<\/b>, lejos del <a href=\"https:\/\/www.adictiz.com\/en\/blog\/playable-ads-the-solution-to-ad-fatigue\/\">desgaste publicitario<\/a>.  <\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">La integraci\u00f3n t\u00e9cnica garantiza un recorrido completamente fluido. Gracias a las tecnolog\u00edas de <b data-path-to-node=\"48\" data-index-in-node=\"88\">WebView<\/b> y a los <b data-path-to-node=\"48\" data-index-in-node=\"103\">enlaces profundos<\/b>, el jugador nunca abandona el ecosistema de la aplicaci\u00f3n. Quienes no tienen la herramienta son redirigidos autom\u00e1ticamente a <a href=\"https:\/\/www.apple.com\/fr\/app-store\/\" target=\"_blank\" rel=\"noopener\">Apple Store<\/a> o <a href=\"https:\/\/play.google.com\/store\/games\" target=\"_blank\" rel=\"noopener\">Google Play Store<\/a>.  <\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">El formato interactivo impulsa directamente la <b data-path-to-node=\"49\" data-index-in-node=\"41\">conversi\u00f3n comercial<\/b>. El entretenimiento no es un fin en s\u00ed mismo. Viene acompa\u00f1ado de incentivos espec\u00edficos como ventajas de fidelidad, descuentos o premios exclusivos que detonan r\u00e1pidamente una compra.  <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=\u00bbsection-3&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_id=\u00bbsommaire-4&#8243; _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|700|||||||\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb25px\u00bb header_2_font=\u00bbMontserrat|700|||||||\u00bb header_2_font_size=\u00bb25px\u00bb header_2_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb||30px||false|false\u00bb link_option_url=\u00bb#sommaire-1&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2 style=\"text-align: left\">El gran juego Holiday: un despliegue internacional exitoso<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb16px\u00bb min_height=\u00bb49.4px\u00bb custom_margin=\u00bb||20px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">Con motivo de las fiestas de fin de a\u00f1o, Sephora orquest\u00f3 una gran campa\u00f1a desplegada simult\u00e1neamente en <b data-path-to-node=\"50\" data-index-in-node=\"109\">nueve pa\u00edses europeos<\/b>.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/www.adictiz.com\/wp-content\/uploads\/2026\/09\/Sephora-Rattrape-tout.webp\u00bb alt=\u00bbSephora-Atrapalo-todo\u00bb title_text=\u00bbSephora-Atrapalo-todo\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb height=\u00bb500px\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb header_3_font=\u00bbMontserrat|600|||||||\u00bb header_3_text_color=\u00bb#0092ff\u00bb header_3_line_height=\u00bb1.5em\u00bb custom_margin=\u00bb30px||30px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3 style=\"text-align: left\"><strong>Una mec\u00e1nica accesible y festiva<\/strong><strong><\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||40px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">La marca apost\u00f3 por su juego Holiday en formato de <a href=\"https:\/\/www.adictiz.com\/es\/project\/atrapalo-todo\/\">Atr\u00e1palo-todo<\/a>. Esta activaci\u00f3n retomaba la identidad visual navide\u00f1a y las ic\u00f3nicas rayas de la marca. Con un <b data-path-to-node=\"52\" data-index-in-node=\"218\">90 % de jugadores en dispositivos m\u00f3viles<\/b>, el formato ofrec\u00eda un recorrido intuitivo: un tutorial breve, una partida din\u00e1mica y un formulario de registro antes de desvelar el premio. La campa\u00f1a combinaba visibilidad digital y presencia f\u00edsica en una <b data-path-to-node=\"52\" data-index-in-node=\"469\">selecci\u00f3n de escaparates en Francia<\/b>.   <\/span><span style=\"font-weight: 400\"><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb text_line_height=\u00bb1em\u00bb header_line_height=\u00bb1.5em\u00bb header_3_font=\u00bbMontserrat|600|||||||\u00bb header_3_text_color=\u00bb#0092ff\u00bb header_3_line_height=\u00bb1.5em\u00bb custom_margin=\u00bb30px||30px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3 style=\"text-align: left\"><strong>Seguridad t\u00e9cnica de alta precisi\u00f3n<\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||40px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">El premio principal se bas\u00f3 en <b data-path-to-node=\"54\" data-index-in-node=\"40\">tarjetas regalo electr\u00f3nicas<\/b>. Para garantizar la seguridad de la operaci\u00f3n, la <a href=\"https:\/\/www.adictiz.com\/es\/funcionalidades-adictiz-box\/\">plataforma de gamificaci\u00f3n<\/a> de Adictiz se conect\u00f3 con el proveedor oficial de las tarjetas: <\/span><span style=\"font-weight: 400\"><\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\"><\/span><\/p>\n<ul>\n<li style=\"text-align: left\"><span style=\"font-weight: 400\"><strong>Activaci\u00f3n mediante llamada API en tiempo real<\/strong> d\u00e8s qu&#8217;un gain \u00e9tait valid\u00e9.<\/span><\/li>\n<li style=\"text-align: left\"><span style=\"font-weight: 400\"><strong>Garant\u00eda antifraude<\/strong> gracias a tarjetas inactivas almacenadas previamente.<\/span><\/li>\n<li style=\"text-align: left\"><span style=\"font-weight: 400\"><strong>Disponibilidad inmediata del cup\u00f3n<\/strong> para uso instant\u00e1neo online o en punto de venta.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb text_line_height=\u00bb1em\u00bb header_line_height=\u00bb1.5em\u00bb header_3_font=\u00bbMontserrat|600|||||||\u00bb header_3_text_color=\u00bb#0092ff\u00bb header_3_line_height=\u00bb1.5em\u00bb custom_margin=\u00bb30px||30px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3 style=\"text-align: left\"><strong>Una rigurosa adaptaci\u00f3n a las restricciones locales<\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||40px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">El proyecto se bas\u00f3 en un master \u00fanico, adaptado para cumplir con la normativa de cada mercado:<\/span><span style=\"font-weight: 400\"><\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\"><\/span><\/p>\n<ul>\n<li style=\"text-align: left\"><span style=\"font-weight: 400\">Ajuste del recorrido con o sin momento ganador seg\u00fan la legislaci\u00f3n nacional.<\/span><\/li>\n<li style=\"text-align: left\"><span style=\"font-weight: 400\">Alojamiento local de datos configurado espec\u00edficamente para cumplir con los estrictos requisitos de Italia.<\/span><\/li>\n<li style=\"text-align: left\"><span style=\"font-weight: 400\">Estabilidad total de la infraestructura frente a los picos masivos de conexiones registrados en diciembre.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\"><\/span><\/p>\n<p><span style=\"font-weight: 400\">Esta campa\u00f1a de fin de a\u00f1o gener\u00f3 un tr\u00e1fico digital notable. Sobre todo, registr\u00f3 una <b data-path-to-node=\"59\" data-index-in-node=\"100\">alta tasa de gasto adicional<\/b>: los ganadores gastaron importes superiores al valor de su tarjeta regalo para darse un capricho. <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=\u00bbsection-4&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||20px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">La experiencia demuestra que recurrir al <a href=\"https:\/\/www.adictiz.com\/es\/catalogo-de-mecanicas\/\">cat\u00e1logo de mec\u00e1nicas interactivas<\/a> y a palancas publicitarias como <a href=\"https:\/\/www.adictiz.com\/es\/playable-ads\/\">Adictiz Ads<\/a> permite transformar de manera duradera el comercio m\u00f3vil en una experiencia atractiva y rentable.<\/span><span style=\"font-weight: 400\"><\/span><span style=\"font-weight: 400\"><\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\"><\/span><\/p>\n<p style=\"text-align: left\"><a href=\"https:\/\/www.adictiz.com\/es\/webinar-gamification-in-app\/\"><span style=\"font-weight: 400\">&gt; Ver la repetici\u00f3n del webinario<\/span><\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|tablet\u00bb admin_label=\u00bbFAQ Demo 03&#8243; _builder_version=\u00bb4.27.2&#8243; background_color=\u00bb#ffffff\u00bb background_enable_image=\u00bboff\u00bb background_blend=\u00bboverlay\u00bb custom_padding=\u00bb140px||140px|||\u00bb custom_padding_tablet=\u00bb80px||80px||false|false\u00bb custom_padding_phone=\u00bb60px||60px||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16&#8243; max_width=\u00bb900px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; global_colors_info=\u00bb{}\u00bb][dipi_faq faq_categories=\u00bb434&#8243; faq_order_by=\u00bbdate\u00bb output_json=\u00bboff\u00bb icon_animate=\u00bbon\u00bb icon_closed=\u00bb&#x33;||divi||400&#8243; icon_open=\u00bb&#x32;||divi||400&#8243; icon_open_color=\u00bb#15022A\u00bb icon_closed_color=\u00bb#15022A\u00bb icon_open_bg_color=\u00bbRGBA(0,0,0,0)\u00bb icon_closed_bg_color=\u00bbRGBA(0,0,0,0)\u00bb icon_open_font_size=\u00bb30px\u00bb icon_closed_font_size=\u00bb30px\u00bb icon_open_border_radius=\u00bb100px\u00bb icon_closed_border_radius=\u00bb100px\u00bb icon_open_padding=\u00bb10px|10px|10px|10px|false|false\u00bb icon_closed_padding=\u00bb10px|10px|10px|10px|false|false\u00bb entry_background_closed=\u00bb#FFFFFF\u00bb entry_background_open=\u00bb#F9F7FC\u00bb entry_margin_closed=\u00bb||0px||false|false\u00bb entry_padding_closed=\u00bb||||false|false\u00bb title_background_open=\u00bb#ECF1FF\u00bb title_padding_closed=\u00bb25px|50px|25px|20px|false|false\u00bb title_padding_open=\u00bb25px||25px|20px|false|false\u00bb content_background_open=\u00bb#ECF1FF\u00bb content_padding_closed=\u00bb0px|40px|30px|20px|false|false\u00bb content_padding_open=\u00bb|40px||20px|false|false\u00bb title_padding_closed_tablet=\u00bb\u00bb title_padding_closed_phone=\u00bb25px|70px|25px|20px|false|false\u00bb title_padding_closed_last_edited=\u00bbon|phone\u00bb title_padding_open_tablet=\u00bb\u00bb title_padding_open_phone=\u00bb|||20px|false|false\u00bb title_padding_open_last_edited=\u00bbon|desktop\u00bb content_padding_closed_tablet=\u00bb\u00bb content_padding_closed_phone=\u00bb|||20px|false|false\u00bb content_padding_closed_last_edited=\u00bbon|tablet\u00bb _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb title_closed_font=\u00bb&#8211;et_global_body_font|700|||||||\u00bb title_closed_text_color=\u00bbrgba(21,2,42,0.7)\u00bb title_closed_font_size=\u00bb18px\u00bb title_open_font=\u00bbMontserrat||||||||\u00bb title_open_text_color=\u00bb#15022A\u00bb content_closed_font=\u00bb&#8211;et_global_body_font||||||||\u00bb content_closed_font_size=\u00bb16px\u00bb content_closed_line_height=\u00bb1.7em\u00bb content_closed_font_size_tablet=\u00bb\u00bb content_closed_font_size_phone=\u00bb\u00bb content_closed_font_size_last_edited=\u00bbon|desktop\u00bb content_open_font_size_tablet=\u00bb\u00bb content_open_font_size_phone=\u00bb14px\u00bb content_open_font_size_last_edited=\u00bbon|phone\u00bb border_style_all_entries_closed=\u00bbnone\u00bb border_style_all_entries_open=\u00bbnone\u00bb border_width_bottom_entries_open=\u00bb1px\u00bb border_color_bottom_entries_open=\u00bbrgba(21,2,42,0.04)\u00bb border_style_bottom_entries_open=\u00bbsolid\u00bb border_width_bottom_title_closed=\u00bb1px\u00bb border_color_bottom_title_closed=\u00bbrgba(68,0,153,0.06)\u00bb border_style_all_title_open=\u00bbnone\u00bb border_width_bottom_title_open=\u00bb1px\u00bb border_color_bottom_title_open=\u00bbrgba(68,0,153,0)\u00bb border_width_bottom_content_open=\u00bb1px\u00bb border_color_bottom_content_open=\u00bbrgba(21,2,42,0.02)\u00bb border_style_bottom_content_open=\u00bbnone\u00bb global_colors_info=\u00bb{}\u00bb][\/dipi_faq][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||100px||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#3480F3&#8243; background_image=\u00bbhttps:\/\/www.adictiz.com\/wp-content\/uploads\/2026\/01\/motif-fond-bloc-demo-bleu.webp\u00bb border_radii=\u00bbon|20px|20px|20px|20px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text content_tablet=\u00bb<\/p>\n<p>Adictiz, la plataforma<br \/>para <strong>alcanzar t<\/strong><strong>us<br \/>objetivos <\/strong>de marketing<\/p>\n<p>\u00bb content_phone=\u00bb<\/p>\n<p>Adictiz,<br \/>\nla plataforma<br \/>\npara <strong>alcanzar<\/strong><br \/>\n<strong>tus objetivos<\/strong><br \/>\nde marketing<\/p>\n<p>\u00bb content_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|300|||||||\u00bb text_text_color=\u00bb#FFFFFF\u00bb text_font_size=\u00bb35px\u00bb text_line_height=\u00bb1.3em\u00bb header_font=\u00bbMontserrat|300|||||||\u00bb header_2_font=\u00bb|300|||||||\u00bb header_2_text_color=\u00bb#FFFFFF\u00bb header_2_font_size=\u00bb35px\u00bb custom_margin=\u00bb50px||20px||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb|20px||20px|false|false\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p style=\"text-align: center\">Adictiz, la plataforma para <strong>alcanzar<\/strong><br \/><strong>tus objetivos<\/strong> de marketing<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=\u00bbhttps:\/\/www.adictiz.com\/es\/demo\/\u00bb button_text=\u00bbSolicitar una demostraci\u00f3n\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bb4cdfd194-8ce6-465d-bd5f-3d3e547cbb2d\u00bb button_text_color=\u00bb#000000&#8243; button_bg_color=\u00bb#FFFFFF\u00bb custom_margin=\u00bb20px||50px||false|false\u00bb box_shadow_vertical=\u00bb13px\u00bb box_shadow_blur=\u00bb23px\u00bb box_shadow_color=\u00bbrgba(37,0,132,0.26)\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El smartphone se ha convertido en el principal punto de contacto diario. En 2024, el mundo contaba con m\u00e1s de 5600 millones de usuarios m\u00f3viles \u00fanicos. Este canal representa ya cerca del 70 % de la poblaci\u00f3n global. Sin embargo, captar y retener la atenci\u00f3n en el m\u00f3vil sigue siendo un reto complejo. Los consumidores [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":27631960,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[274,310,44,309,43,96],"tags":[],"dipi_cpt_category":[],"class_list":["post-27632635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-atraer-al-publico","category-casos-practicos","category-conversion","category-conversion-es","category-engager-une-audience","category-use-case"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gamificaci\u00f3n in-app: el caso de uso de comercio m\u00f3vil de Sephora<\/title>\n<meta name=\"description\" content=\"Gamificaci\u00f3n in-app: descubre c\u00f3mo Sephora impulsa el uso de su aplicaci\u00f3n m\u00f3vil y sus ventas de comercio m\u00f3vil.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adictiz.com\/es\/blog\/gamificacion-in-app-m-commerce-sephora\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gamificaci\u00f3n in-app: el caso de uso de comercio m\u00f3vil de Sephora\" \/>\n<meta property=\"og:description\" content=\"Gamificaci\u00f3n in-app: descubre c\u00f3mo Sephora impulsa el uso de su aplicaci\u00f3n m\u00f3vil y sus ventas de comercio m\u00f3vil.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adictiz.com\/es\/blog\/gamificacion-in-app-m-commerce-sephora\/\" \/>\n<meta property=\"og:site_name\" content=\"Adictiz: plateforme de jeux marketing interactifs - Collecte de donn\u00e9es CRM &amp; 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