{"id":27599052,"date":"2026-03-06T10:44:09","date_gmt":"2026-03-06T08:44:09","guid":{"rendered":"https:\/\/www.adictiz.com\/blog\/concurso-dia-de-la-madre\/"},"modified":"2026-04-21T11:30:59","modified_gmt":"2026-04-21T09:30:59","slug":"concurso-dia-de-la-madre","status":"publish","type":"post","link":"https:\/\/www.adictiz.com\/es\/blog\/concurso-dia-de-la-madre\/","title":{"rendered":"Concurso del d\u00eda de la madre: los 4 escenarios para sus campa\u00f1as"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||40px||false|false\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">El <span style=\"text-decoration: underline\"><span style=\"color: #000000;text-decoration: underline\"><a href=\"https:\/\/www.adictiz.com\/es\/guia-dia-de-la-madre\/\" target=\"_blank\" rel=\"noopener\" title=\"d\u00eda de la madre\" style=\"color: #000000;text-decoration: underline\">d\u00eda de la madre<\/a><\/span><\/span> es una tradici\u00f3n respetada con rigor y perpetuada desde la infancia. Un a\u00f1o m\u00e1s, todas las mam\u00e1s esperan un gesto por parte de sus hijos, contando a menudo con el apoyo de sus c\u00f3nyuges en el caso de los m\u00e1s peque\u00f1os. Seg\u00fan un <span style=\"text-decoration: underline\"><span style=\"color: #000000;text-decoration: underline\"><a href=\"https:\/\/fr.yougov.com\/topics\/lifestyle\/articles-reports\/2022\/05\/16\/la-fete-des-meres-importante-pour-les-francais\" style=\"color: #000000;text-decoration: underline\">estudio de Yougov<\/a><\/span><\/span>, el 61% de los franceses considera que se trata de una celebraci\u00f3n importante. \u00a1Es la ocasi\u00f3n ideal para que las marcas y establecimientos lancen un concurso para <strong>destacar este momento clave comercial<\/strong> y promocionar sus productos estrella!   <\/span><span style=\"font-weight: 400\"><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=\u00bbsection-1&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_id=\u00bbsommaire-1&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|700|||||||\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb25px\u00bb header_font_size=\u00bb25px\u00bb header_line_height=\u00bb1.3em\u00bb header_2_font=\u00bbMontserrat|700|||||||\u00bb header_2_font_size=\u00bb25px\u00bb header_2_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb||30px||false|false\u00bb link_option_url=\u00bb#sommaire-1&#8243; hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<h2><strong>\u00bfPor qu\u00e9 lanzar un concurso para el D\u00eda de la Madre?<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb16px\u00bb min_height=\u00bb49.4px\u00bb custom_margin=\u00bb||20px||false|false\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Los consumidores participan en los juegos promocionales por tres motivaciones principales:<\/span><\/p>\n<ol>\n<li style=\"text-align: justify\"><span style=\"font-weight: 400\"><strong>Ayuda en la elecci\u00f3n<\/strong>: Identificar el regalo perfecto para su madre.<\/span><\/li>\n<li style=\"text-align: justify\"><span style=\"font-weight: 400\"><strong>Ganancia de premios<\/strong>: Ganar un regalo prestigioso para ofrecer el gran d\u00eda.<\/span><\/li>\n<li style=\"text-align: justify\"><span style=\"font-weight: 400\"><strong>Compromiso emocional<\/strong>: Declarar su afecto de manera l\u00fadica y original.<\/span><\/li>\n<\/ol>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.22.2&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#F2F2F2&#8243; custom_margin=\u00bb||40px||false|false\u00bb border_radii=\u00bbon|10px|10px|10px|10px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.22.2&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb20px|30px|20px|30px|true|true\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p style=\"text-align: center\"><span style=\"color: #0092ff\"><strong>CONTENIDO<\/strong><\/span><\/p>\n<p><\/p>\n<ul>\n<li><span style=\"text-decoration: underline;color: #000000\"><a href=\"#sommaire-1\" style=\"color: #000000;text-decoration: underline\"><span>Un juego de marketing para definir los gustos y preferencias de las madres<\/span><\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;color: #000000\"><a href=\"#sommaire-2\" style=\"color: #000000;text-decoration: underline\"><span>Un juego de \u00abInstant Win\u00bb para ganar el mejor regalo del D\u00eda de la Madre<\/span><\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;color: #000000\"><a href=\"#sommaire-3\" style=\"color: #000000;text-decoration: underline\">Un concurso creativo para declarar su amor en el D\u00eda de la Madre<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;color: #000000\"><a href=\"#sommaire-4\" style=\"color: #000000;text-decoration: underline\"><span>Por qu\u00e9 no aprovechar el D\u00eda de la Madre con un juego poscompra<\/span><\/a><\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=\u00bbsection-1&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_id=\u00bbsommaire-1&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|700|||||||\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb25px\u00bb header_font_size=\u00bb25px\u00bb header_line_height=\u00bb1.3em\u00bb header_2_font=\u00bbMontserrat|700|||||||\u00bb header_2_font_size=\u00bb25px\u00bb header_2_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb||30px||false|false\u00bb link_option_url=\u00bb#sommaire-1&#8243; hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<h2><strong>1. Guiar el recorrido de compra gracias a la segmentaci\u00f3n<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.24.2&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb16px\u00bb min_height=\u00bb49.4px\u00bb custom_margin=\u00bb||20px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Con motivo del D\u00eda de la Madre, los consumidores se dan aproximadamente dos semanas para encontrar el regalo ideal y casi la mitad se decide en 2-3 d\u00edas a \u00faltima hora. Esto suele provocar adem\u00e1s un pico de ventas, especialmente en l\u00ednea, con una proporci\u00f3n creciente de compras desde el m\u00f3vil. <\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\"><strong>\u00a1Influya en su <span style=\"text-decoration: underline\"><span style=\"color: #000000;text-decoration: underline\"><a href=\"https:\/\/www.adictiz.com\/en\/blog\/optimise-consumer-buying-process\/\" style=\"color: #000000;text-decoration: underline\">recorrido de compra<\/a><\/span><\/span><\/strong> gui\u00e1ndolos en la elecci\u00f3n del regalo ideal gracias al juego de marketing! Los hijos conocen lo suficientemente bien a sus padres como para indicar sus preferencias. <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_5,3_5,1_5&#8243; _builder_version=\u00bb4.24.0&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb0px||||false|false\u00bb custom_padding=\u00bb0px||20px||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_5&#8243; _builder_version=\u00bb4.24.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.24.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/04\/baniere-jeu-fete-des-meres.webp\u00bb alt=\u00bbconcurso dia de la madre movil\u00bb title_text=\u00bbbaniere-concurso-dia-de-la-madre-movil\u00bb url=\u00bbhttps:\/\/www.adictiz.com\/en\/project\/take-every-opportunity-to-build-audience-loyalty\/\u00bb src_tablet=\u00bbhttps:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/04\/baniere-jeu-fete-des-meres.webp\u00bb src_phone=\u00bbhttps:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/04\/baniere-jeu-fete-des-meres-mobile.webp\u00bb src_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.25.0&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb src__hover_enabled=\u00bboff|desktop\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_5&#8243; _builder_version=\u00bb4.24.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb20px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.19.5&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb header_3_font=\u00bbMontserrat|600|||||||\u00bb header_3_text_color=\u00bb#0092ff\u00bb header_3_line_height=\u00bb1.5em\u00bb custom_margin=\u00bb||20px||false|false\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<h3><strong>El Swiper: recopilar las preferencias de productos<\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.24.2&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||40px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<blockquote><\/blockquote>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Ayude a los jugadores a <strong>encontrar el regalo ideal<\/strong> para el D\u00eda de la Madre recopilando sus preferencias gracias a una mec\u00e1nica f\u00e1cil de usar y muy l\u00fadica. <span style=\"text-decoration: underline\"><span style=\"color: #000000;text-decoration: underline\"><a href=\"https:\/\/www.adictiz.com\/es\/project\/swiper\/\" style=\"color: #000000;text-decoration: underline\">Swiper<\/a><\/span><\/span> a la derecha o a la izquierda seg\u00fan la preferencia de producto: es de una simplicidad infantil. Al final del recorrido, proponga un concurso del D\u00eda de la Madre para ganar la selecci\u00f3n. <\/span><span style=\"font-weight: 400\"><\/span><\/p>\n<p>[\/et_pb_text][et_pb_code disabled_on=\u00bbon|on|off\u00bb _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.19.5&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||30px||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.19.5&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/03\/Playable-webpage-Swiper-tinker-like.webp\u00bb title_text=\u00bbPlayable-webpage-Swiper-tinker-like\u00bb disabled_on=\u00bboff|off|off\u00bb _builder_version=\u00bb4.25.0&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb100%\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb10px||||false|false\u00bb border_radii=\u00bbon|6px|6px|6px|6px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_button button_url=\u00bbhttps:\/\/mylogo.adictiz.com\/swiper\/0\/yBp7Y\u00bb url_new_window=\u00bbon\u00bb button_text=\u00bbProbar el juego\u00bb button_alignment=\u00bbcenter\u00bb disabled_on=\u00bboff|off|off\u00bb _builder_version=\u00bb4.25.0&#8243; _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_size=\u00bb15px\u00bb button_text_color=\u00bb#FFFFFF\u00bb button_bg_color=\u00bb#000000&#8243; button_border_width=\u00bb0px\u00bb button_border_color=\u00bbRGBA(255,255,255,0)\u00bb button_border_radius=\u00bb6px\u00bb button_font=\u00bb|600|||||||\u00bb custom_margin=\u00bb20px||30px||false|false\u00bb custom_padding=\u00bb|30px||30px|false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.19.5&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.19.5&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_line_height=\u00bb1em\u00bb header_line_height=\u00bb1.5em\u00bb header_3_font=\u00bbMontserrat|600|||||||\u00bb header_3_text_color=\u00bb#0092ff\u00bb header_3_line_height=\u00bb1.5em\u00bb custom_margin=\u00bb||20px||false|false\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<h3 style=\"text-align: justify\"><strong>El test de personalidad: segmentar a su audiencia<\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.24.2&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||40px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<blockquote><\/blockquote>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Con el <span style=\"text-decoration: underline\"><span style=\"color: #000000;text-decoration: underline\"><a href=\"https:\/\/www.adictiz.com\/es\/project\/test-de-personalidad\/\" style=\"color: #000000;text-decoration: underline\">test de personalidad<\/a><\/span><\/span>, los jugadores determinan a qu\u00e9 perfil corresponde su madre respondiendo a varias preguntas y descubren los productos m\u00e1s adecuados mediante una selecci\u00f3n realizada para cada perfil.<\/span><span style=\"font-weight: 400\"><\/span><\/p>\n<p>[\/et_pb_text][et_pb_code disabled_on=\u00bbon|on|off\u00bb _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.19.5&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||30px||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.19.5&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/04\/Playable-webpage-creer-test-de-personalite.webp\u00bb title_text=\u00bbPlayable-webpage-crear-un-test-de-personalidad\u00bb disabled_on=\u00bboff|off|off\u00bb _builder_version=\u00bb4.25.0&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb100%\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb10px||||false|false\u00bb border_radii=\u00bbon|6px|6px|6px|6px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_button button_url=\u00bbhttps:\/\/mylogo.adictiz.com\/test-personnalite\/0\/588lP\u00bb url_new_window=\u00bbon\u00bb button_text=\u00bbProbar el juego\u00bb button_alignment=\u00bbcenter\u00bb disabled_on=\u00bboff|off|off\u00bb _builder_version=\u00bb4.25.0&#8243; _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_size=\u00bb15px\u00bb button_text_color=\u00bb#FFFFFF\u00bb button_bg_color=\u00bb#000000&#8243; button_border_width=\u00bb0px\u00bb button_border_color=\u00bbRGBA(255,255,255,0)\u00bb button_border_radius=\u00bb6px\u00bb button_font=\u00bb|600|||||||\u00bb custom_margin=\u00bb20px||30px||false|false\u00bb custom_padding=\u00bb|30px||30px|false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.19.5&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.19.5&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_line_height=\u00bb1em\u00bb header_line_height=\u00bb1.5em\u00bb header_3_font=\u00bbMontserrat|600|||||||\u00bb header_3_text_color=\u00bb#0092ff\u00bb header_3_line_height=\u00bb1.5em\u00bb custom_margin=\u00bb||20px||false|false\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<h3 style=\"text-align: justify\"><strong>La Shopping List: generar UGC<\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.24.2&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||40px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<blockquote><\/blockquote>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">El jugador <span style=\"text-decoration: underline\"><span style=\"color: #000000;text-decoration: underline\"><a href=\"https:\/\/www.adictiz.com\/es\/project\/shopping-list\/\" style=\"color: #000000;text-decoration: underline\">crea su propia wishlist<\/a><\/span><\/span> especial para el D\u00eda de la Madre a partir de los productos de la marca y la env\u00eda a una galer\u00eda de fotos, una forma sencilla de generar contenido por parte de los usuarios (<em>user generated content<\/em>).<\/span><span style=\"font-weight: 400\"><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=\u00bbsection-2&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_id=\u00bbsommaire-2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|700|||||||\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb25px\u00bb header_2_font=\u00bbMontserrat|700|||||||\u00bb header_2_font_size=\u00bb25px\u00bb header_2_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb||30px||false|false\u00bb link_option_url=\u00bb#sommaire-1&#8243; hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<h2>2. El Instant Win: impulsar el engagement inmediato<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||20px||false|false\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Si su objetivo es la <strong>visibilidad r\u00e1pida<\/strong> y el volumen de participaci\u00f3n, las mec\u00e1nicas de \u201cInstant Win\u201d son las m\u00e1s eficaces.<\/span><span style=\"font-weight: 400\"><\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\"><\/span><\/p>\n<ul>\n<li style=\"text-align: justify\"><span style=\"font-weight: 400\"><strong>Mec\u00e1nicas recomendadas<\/strong>: Rueda de la fortuna, tragamonedas o juego de rascar.<\/span><\/li>\n<li><span style=\"font-weight: 400\"><strong>Premios recomendadas<\/strong>: productos \u201cbest-sellers\u201d, tarjetas regalo o vales de compra inmediatos para eliminar las barreras a la compra.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=\u00bbsection-3&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_id=\u00bbsommaire-3&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|700|||||||\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb25px\u00bb header_2_font=\u00bbMontserrat|700|||||||\u00bb header_2_font_size=\u00bb25px\u00bb header_2_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb||30px||false|false\u00bb link_option_url=\u00bb#sommaire-1&#8243; hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<h2>3. El Concurso de Creaci\u00f3n: capitalizar la emoci\u00f3n<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||20px||false|false\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">El D\u00eda de la Madre es ideal para el <span style=\"text-decoration: underline\"><span style=\"color: #000000;text-decoration: underline\"><a href=\"https:\/\/www.adictiz.com\/en\/blog\/ugc-user-generated-content-definition-marketing-trends\/\" style=\"color: #000000;text-decoration: underline\">User Generated Content (UGC)<\/a><\/span><\/span> Anime a sus clientes a convertirse en embajadores de su marca.<\/span><span style=\"font-weight: 400\"><\/span><\/p>\n<p><span style=\"font-weight: 400\"><strong>Idea de marketing<\/strong>: Organice un concurso de foto o v\u00eddeo en el que los participantes compartan su recuerdo m\u00e1s bonito con su madre. Es la mejor manera de desarrollar su capital de simpat\u00eda y humanizar su marca. <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=\u00bbsection-3&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_id=\u00bbsommaire-4&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|700|||||||\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb25px\u00bb header_2_font=\u00bbMontserrat|700|||||||\u00bb header_2_font_size=\u00bb25px\u00bb header_2_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb||30px||false|false\u00bb link_option_url=\u00bb#sommaire-1&#8243; hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<h2>4. Estrategia postcompra: transformar la compra en datos<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||20px||false|false\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">No descuide la etapa posterior al paso por caja. El concurso tambi\u00e9n puede servir para fidelizar, <span style=\"text-decoration: underline\"><span style=\"color: #000000;text-decoration: underline\"><a href=\"https:\/\/www.adictiz.com\/es\/blog\/por-que-recoger-datos\/\" style=\"color: #000000;text-decoration: underline\"><strong>recopilar datos cualificados<\/strong><\/a><\/span><\/span> y generar tr\u00e1fico en tienda (Drive-to-Store). <\/span><span style=\"font-weight: 400\"><\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\"><\/span><\/p>\n<ul>\n<li style=\"text-align: justify\"><span style=\"font-weight: 400\"><strong>El <span style=\"text-decoration: underline\"><span style=\"color: #000000;text-decoration: underline\"><a href=\"https:\/\/www.adictiz.com\/es\/project\/gatecode\/\" style=\"color: #000000;text-decoration: underline\">gatecode<\/a><\/span><\/span><\/strong>: el cliente introduce un c\u00f3digo presente en su ticket de caja para participar.<\/span><\/li>\n<li><span style=\"font-weight: 400\"><strong>La ventaja<\/strong>: transforma a un cliente an\u00f3nimo en un contacto cualificado en su CRM (recogida de opt-ins).<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb60px||50px||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_4,1_2,1_4&#8243; _builder_version=\u00bb4.18.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb4.18.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.18.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.19.5&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat|300|||||||\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb30px\u00bb header_2_font=\u00bb|300|||||||\u00bb header_2_font_size=\u00bb25px\u00bb header_2_line_height=\u00bb1.2em\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb|0px|||false|false\u00bb custom_margin_tablet=\u00bb\u00bb custom_margin_phone=\u00bb57px|0px||0px|false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb|0px||0px|false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>\u00bfNecesita consejos para anticipar los pr\u00f3ximos <strong>momentos clave<\/strong> del a\u00f1o?<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb4.18.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb30px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.18.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_button button_url=\u00bbhttps:\/\/www.adictiz.com\/es\/?page_id=27595171&#8243; button_text=\u00bbContacte con nuestro equipo\u00bb button_alignment=\u00bbcenter\u00bb _builder_version=\u00bb4.19.5&#8243; _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_size=\u00bb18px\u00bb button_text_color=\u00bb#FFFFFF\u00bb button_bg_color=\u00bb#0092ff\u00bb button_border_width=\u00bb0px\u00bb button_border_radius=\u00bb6px\u00bb button_letter_spacing=\u00bb0px\u00bb button_font=\u00bbMontserrat|700|||||||\u00bb button_icon=\u00bb&#xf105;||fa||900&#8243; button_icon_placement=\u00bbleft\u00bb button_on_hover=\u00bboff\u00bb custom_margin=\u00bb0px||||false|false\u00bb custom_padding=\u00bb8px|40px|8px|50px|false|false\u00bb global_colors_info=\u00bb{}\u00bb button_bg_color__hover_enabled=\u00bbon|hover\u00bb button_bg_color__hover=\u00bb#0092ff\u00bb button_bg_enable_color__hover=\u00bbon\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El d\u00eda de la madre es una tradici\u00f3n respetada con rigor y perpetuada desde la infancia. Un a\u00f1o m\u00e1s, todas las mam\u00e1s esperan un gesto por parte de sus hijos, contando a menudo con el apoyo de sus c\u00f3nyuges en el caso de los m\u00e1s peque\u00f1os. Seg\u00fan un estudio de Yougov, el 61% de los [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":27599053,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[69,25],"tags":[92,91],"dipi_cpt_category":[],"class_list":["post-27599052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-animation","category-capter-lattention","tag-fete-des-meres","tag-temps-fort"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Concurso del d\u00eda de la madre: los 4 escenarios para sus campa\u00f1as<\/title>\n<meta name=\"description\" content=\"El 61 % de los franceses considera que se trata de una fiesta importante; es una oportunidad para que las marcas lancen un concurso del D\u00eda de la Madre.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adictiz.com\/es\/blog\/concurso-dia-de-la-madre\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Concurso del d\u00eda de la madre: los 4 escenarios para sus campa\u00f1as\" \/>\n<meta property=\"og:description\" content=\"El 61 % de los franceses considera que se trata de una fiesta importante; 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