{"id":27621802,"date":"2026-06-11T10:48:33","date_gmt":"2026-06-11T08:48:33","guid":{"rendered":"https:\/\/www.adictiz.com\/webinar-place-de-la-gare\/"},"modified":"2026-07-21T11:50:08","modified_gmt":"2026-07-21T09:50:08","slug":"webinar-place-de-la-gare","status":"publish","type":"page","link":"https:\/\/www.adictiz.com\/es\/webinar-place-de-la-gare\/","title":{"rendered":"Webinar Place de la Gare – captar leads activos para tu programa de fidelizaci\u00f3n"},"content":{"rendered":"

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El arte de captar leads activos para tu programa de fidelizaci\u00f3n<\/strong><\/p>\n

\u00bb content_phone=\u00bb<\/p>\n

El arte de captar leads activos para tu programa de fidelizaci\u00f3n<\/strong><\/p>\n

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El arte de captar leads activos para tu programa de fidelizaci\u00f3n<\/p>\n

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Ver la repetici\u00f3n:<\/i><\/p>\n

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Ver la repetici\u00f3n:<\/i><\/p>\n

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C\u00f3mo la gamificaci\u00f3n en las aplicaciones est\u00e1 reinventando el comercio m\u00f3vil<\/span><\/h3>\n

\u00bb content_phone=\u00bb<\/p>\n

C\u00f3mo la gamificaci\u00f3n en las aplicaciones est\u00e1 reinventando el comercio m\u00f3vil
<\/span><\/h3>\n

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Alimentar tu CRM a trav\u00e9s del juego : el arte de captar leads activos para tu programa de fidelizaci\u00f3n<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.6″ _module_preset=\u00bbdefault\u00bb text_font=\u00bb|300|||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb16px\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

En 2026, el marketing digital se enfrenta a una gran paradoja : mientras que la atenci\u00f3n de los usuarios se ha vuelto cada vez m\u00e1s vol\u00e1til y fragmentada, el coste por lead (CPL) en los canales tradicionales como Meta o Google se est\u00e1 disparando. Ante el fin de las cookies de terceros y un rechazo masivo a los formularios cl\u00e1sicos<\/strong> \u2013 con tasas de abandono que oscilan entre el 60 % y el 80 %<\/em> \u2013, recopilar datos First-Party cualificados se ha convertido en el mayor desaf\u00edo para las direcciones de CRM. <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2″ _builder_version=\u00bb4.19.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.19.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.6″ _module_preset=\u00bbdefault\u00bb text_font=\u00bb|300|||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb16px\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Para vencer estas fricciones psicol\u00f3gicas y transformar una atenci\u00f3n ef\u00edmera en un compromiso duradero, la gamificaci\u00f3n se impone como la respuesta estrat\u00e9gica imprescindible. Al sustituir el esfuerzo publicitario por una experiencia l\u00fadica y gratificante, las marcas logran la haza\u00f1a de captar el \u00abtiempo de cerebro disponible\u00bb de los consumidores, al tiempo que facilitan la creaci\u00f3n de cuentas<\/strong> y la adhesi\u00f3n a programas de fidelizaci\u00f3n. <\/span><\/p>\n

Adictiz se complace en coorganizar este webinar en colaboraci\u00f3n con el Club Place de la Gare – SNCF Retail & Connexions<\/strong>. Tendremos el placer de recibir a Mathilde DRAOULEC<\/strong>, quien vendr\u00e1 a compartir los entresijos de su estrategia de recopilaci\u00f3n de datos. <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.19.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.6″ _module_preset=\u00bbdefault\u00bb text_font=\u00bb|300|||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb16px\u00bb background_color=\u00bb#ECF1FF\u00bb custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb10px|20px|0px|20px|false|false\u00bb border_radii=\u00bbon|10px|10px|10px|10px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bbRGBA(255,255,255,0)\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

En el orden del d\u00eda de este webinario:<\/strong><\/p>\n

<\/strong><\/p>\n

    \n
  • Adaptarse ante la subida de los CPL<\/strong> y el rechazo a los formularios<\/li>\n
  • \u00bfC\u00f3mo captar la atenci\u00f3n sin agotar su presupuesto de medios?<\/li>\n
  • Vencer la resistencia a los formularios y potenciar los opt-ins<\/strong><\/li>\n
  • Transformar un \u00ablead ef\u00edmero\u00bb en miembro activo de alto valor<\/strong><\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ disabled_on=\u00bbon|off|off\u00bb _builder_version=\u00bb4.22.2″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#FFFFFF\u00bb custom_margin=\u00bb||0px||false|false\u00bb custom_padding=\u00bb58px||80px||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_6,1_6,1_6″ _builder_version=\u00bb4.19.5″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.19.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb text_font=\u00bb|800|||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.3em\u00bb header_3_font=\u00bbMontserrat|800|||||||\u00bb header_3_text_color=\u00bb#000000″ header_3_font_size=\u00bb20px\u00bb header_3_line_height=\u00bb1.1em\u00bb custom_margin=\u00bb15px||0px||false|false\u00bb custom_padding=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

    Los ponentes<\/h3>\n

    [\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.6″ _module_preset=\u00bbdefault\u00bb text_font=\u00bb|300|||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb16px\u00bb custom_padding=\u00bb|30px|||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

    Mathilde DRAOULEC<\/strong> (Responsable de proyecto digital senior en Place de la Gare<\/em>), Audrey EDART<\/strong> (Directora de marketing en Adictiz<\/em>) y Simon G\u00c9RARD<\/strong> (Account Manager en Adictiz<\/em>) responden a todas las preguntas sobre las estrategias de gamificaci\u00f3n en una sesi\u00f3n de preguntas y respuestas al final del webinar.<\/span><\/p>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_6″ _builder_version=\u00bb4.19.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/www.adictiz.com\/wp-content\/uploads\/2026\/06\/Mathilde-draoulec-place-de-la-gare-1.webp\u00bb alt=\u00bbEmilie blanchard Sephora\u00bb title_text=\u00bbMathilde-draoulec-place-de-la-gare\u00bb _builder_version=\u00bb4.27.6″ _module_preset=\u00bbdefault\u00bb width=\u00bb100%\u00bb width_tablet=\u00bb100%\u00bb width_phone=\u00bb54%\u00bb width_last_edited=\u00bboff|desktop\u00bb max_width=\u00bb100%\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb5px||||false|false\u00bb custom_padding=\u00bb|0px||0px|false|false\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_6″ _builder_version=\u00bb4.19.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/www.adictiz.com\/wp-content\/uploads\/2026\/06\/Edart-audrey-webinar-place-de-la-gare-adictiz.webp\u00bb alt=\u00bbEdart Audrey CMO Adictiz\u00bb title_text=\u00bbEdart-audrey-webinar-place-de-la-gare-adictiz\u00bb _builder_version=\u00bb4.27.6″ _module_preset=\u00bbdefault\u00bb width=\u00bb100%\u00bb width_tablet=\u00bb100%\u00bb width_phone=\u00bb54%\u00bb width_last_edited=\u00bboff|desktop\u00bb max_width=\u00bb100%\u00bb module_alignment=\u00bbcenter\u00bb custom_padding=\u00bb|0px||0px|false|false\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_6″ _builder_version=\u00bb4.19.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/www.adictiz.com\/wp-content\/uploads\/2026\/06\/Simon-gerard-webinar-place-de-la-gare-adictiz.webp\u00bb alt=\u00bbSimon G\u00e9rard account manager Adictiz\u00bb title_text=\u00bbSimon-gerard-webinar-place-de-la-gare-adictiz\u00bb _builder_version=\u00bb4.27.6″ _module_preset=\u00bbdefault\u00bb width=\u00bb100%\u00bb width_phone=\u00bb50%\u00bb width_last_edited=\u00bboff|desktop\u00bb module_alignment=\u00bbcenter\u00bb custom_padding=\u00bb|0px||0px|false|false\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ disabled_on=\u00bboff|on|on\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#FFFFFF\u00bb custom_margin=\u00bb||0px||false|false\u00bb custom_padding=\u00bb58px||50px||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb width=\u00bb90%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.19.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text content_tablet=\u00bb<\/p>\n

    Los ponentes<\/h3>\n

    \u00bb content_phone=\u00bb<\/p>\n

    Los ponentes<\/h3>\n

    \u00bb content_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb text_font=\u00bb|800|||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.3em\u00bb header_text_align=\u00bbcenter\u00bb header_3_font=\u00bbMontserrat|800|||||||\u00bb header_3_text_color=\u00bb#000000″ header_3_font_size=\u00bb20px\u00bb header_3_line_height=\u00bb1.1em\u00bb custom_margin=\u00bb||0px||false|false\u00bb custom_padding=\u00bb||20px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

    Los ponentes<\/h3>\n

    [\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.6″ _module_preset=\u00bbdefault\u00bb text_font=\u00bb|300|||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb16px\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

    Mathilde DRAOULEC<\/strong> (Responsable de proyecto digital senior en Place de la Gare<\/em>), Audrey EDART<\/strong> (Directora de marketing en Adictiz<\/em>) y Simon G\u00c9RARD<\/strong> (Account Manager en Adictiz<\/em>) responden a todas las preguntas sobre las estrategias de gamificaci\u00f3n en una sesi\u00f3n de preguntas y respuestas al final del webinar.<\/span><\/p>\n

    [\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/www.adictiz.com\/wp-content\/uploads\/2026\/06\/Mathilde-draoulec-place-de-la-gare-1.webp\u00bb alt=\u00bbMathilde Draoulec Place de la Gare\u00bb title_text=\u00bbMathilde-draoulec-place-de-la-gare\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.27.6″ _module_preset=\u00bbdefault\u00bb width_tablet=\u00bb\u00bb width_phone=\u00bb50%\u00bb width_last_edited=\u00bbon|phone\u00bb module_alignment=\u00bbcenter\u00bb custom_padding=\u00bb|0px||0px|false|false\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_image src=\u00bbhttps:\/\/www.adictiz.com\/wp-content\/uploads\/2026\/06\/Edart-audrey-webinar-place-de-la-gare-adictiz.webp\u00bb alt=\u00bbEdart Audrey CMO Adictiz\u00bb title_text=\u00bbEdart-audrey-webinar-place-de-la-gare-adictiz\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.27.6″ _module_preset=\u00bbdefault\u00bb width_tablet=\u00bb\u00bb width_phone=\u00bb50%\u00bb width_last_edited=\u00bbon|phone\u00bb module_alignment=\u00bbcenter\u00bb custom_padding=\u00bb|0px||0px|false|false\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_image src=\u00bbhttps:\/\/www.adictiz.com\/wp-content\/uploads\/2026\/06\/Simon-gerard-webinar-place-de-la-gare-adictiz.webp\u00bb alt=\u00bbSimon G\u00e9rard account manager Adictiz\u00bb title_text=\u00bbSimon-gerard-webinar-place-de-la-gare-adictiz\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.27.6″ _module_preset=\u00bbdefault\u00bb width=\u00bb36%\u00bb width_phone=\u00bb50%\u00bb width_last_edited=\u00bboff|desktop\u00bb module_alignment=\u00bbcenter\u00bb custom_padding=\u00bb|0px||0px|false|false\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#FFFFFF\u00bb min_height=\u00bb280.2px\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_margin_tablet=\u00bb0px||-20px||false|false\u00bb custom_margin_phone=\u00bb-8px||-20px||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb25px||60px||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.19.4″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb0px||-19px||false|false\u00bb custom_margin_tablet=\u00bb0px||-19px||false|false\u00bb custom_margin_phone=\u00bb-34px||||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat|300|||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb30px\u00bb text_line_height=\u00bb1.2em\u00bb custom_margin=\u00bb0px||||false|false\u00bb custom_margin_tablet=\u00bb17px||||false|false\u00bb custom_margin_phone=\u00bb0px||||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb20px||0px||false|false\u00bb text_font_size_tablet=\u00bb30px\u00bb text_font_size_phone=\u00bb25px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

    M\u00e1s de 200 marcas<\/strong> conf\u00edan en Adictiz.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.19.4″ _module_preset=\u00bbdefault\u00bb width=\u00bb100%\u00bb min_height=\u00bb252.8px\u00bb custom_margin=\u00bb20px||||false|false\u00bb custom_margin_tablet=\u00bb20px||||false|false\u00bb custom_margin_phone=\u00bb-42px||-34px||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/09\/Logo.webp\u00bb title_text=\u00bbLogo-m\u00f3vil\u00bb align=\u00bbcenter\u00bb src_tablet=\u00bbhttps:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/09\/Logo.webp\u00bb src_phone=\u00bbhttps:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/09\/Logo-mobile-1.webp\u00bb src_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb width=\u00bb98%\u00bb custom_margin=\u00bb||0px||false|false\u00bb custom_padding=\u00bb10px||0px||false|false\u00bb filter_contrast=\u00bb105%\u00bb mix_blend_mode=\u00bbdarken\u00bb global_module=\u00bb18546″ saved_tabs=\u00bball\u00bb global_colors_info=\u00bb{}\u00bb src__hover_enabled=\u00bboff|desktop\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    \n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t
    \n\t\t\t\t\t\n
    \n <\u00bbh1″ class=\"dipi-dh-main\">\n \n \n \n \u00bbWebinario\u00bb\n <\/span>\n <\/span>\n <\/span>\n \n \n \n \u00bbAlimentar\n <\/span>\n <\/span>\n <\/span>\n <\/\u00bbh1″>\n <\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n","protected":false},"author":7,"featured_media":27616851,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"dipi_cpt_category":[],"class_list":["post-27621802","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nPlace de la Gare [Webinar]: alimentar tu CRM a trav\u00e9s del juego<\/title>\n<meta name=\"description\" content=\"Adictiz se complace en coorganizar este webinar en colaboraci\u00f3n con el Club Place de la Gare - SNCF Retail & Connexions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adictiz.com\/es\/webinar-place-de-la-gare\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Place de la Gare [Webinar]: alimentar tu CRM a trav\u00e9s del juego\" \/>\n<meta property=\"og:description\" content=\"Adictiz se complace en coorganizar este webinar en colaboraci\u00f3n con el Club Place de la Gare - 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