{"id":27594882,"date":"2026-01-20T18:36:30","date_gmt":"2026-01-20T16:36:30","guid":{"rendered":"https:\/\/www.adictiz.com\/guia-de-la-copa-del-mundo\/"},"modified":"2026-05-12T09:51:17","modified_gmt":"2026-05-12T07:51:17","slug":"guia-de-la-copa-del-mundo","status":"publish","type":"page","link":"https:\/\/www.adictiz.com\/es\/guia-de-la-copa-del-mundo\/","title":{"rendered":"Gu\u00eda de la Copa del Mundo"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin_tablet=\u00bb\u00bb custom_margin_phone=\u00bb0px||0px||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb0px||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb90%\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb0px|auto||197px|false|false\u00bb custom_margin_tablet=\u00bb0px|auto||197px|false|false\u00bb custom_margin_phone=\u00bb0px|auto||0px|false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px|0px|30px|0px|false|false\u00bb custom_padding_tablet=\u00bb0px|0px|30px|0px|false|false\u00bb custom_padding_phone=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.18.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat|300|||||||\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.1em\u00bb header_font=\u00bbMontserrat|700|||||||\u00bb header_font_size=\u00bb45px\u00bb header_line_height=\u00bb1.1em\u00bb width=\u00bb100%\u00bb custom_margin=\u00bb20px|0px|0px||false|false\u00bb custom_padding=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p style=\"text-align: center\"><strong>[ Gu\u00eda de marketing ]<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat|800|||||||\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb40px\u00bb text_line_height=\u00bb1.1em\u00bb header_font=\u00bbMontserrat|700|||||||\u00bb header_font_size=\u00bb45px\u00bb header_line_height=\u00bb1.1em\u00bb width=\u00bb100%\u00bb custom_margin=\u00bb0px|0px|0px||false|false\u00bb custom_padding=\u00bb10px||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h1 style=\"text-align: center\">Copa del Mundo y Gamificaci\u00f3n<\/h1>\n<p>[\/et_pb_text][et_pb_text content_tablet=\u00bb<\/p>\n<h2>\u00a1Interact\u00fae con sus fans como nunca antes!<\/h2>\n<p>\u00bb content_phone=\u00bb<\/p>\n<h2>\u00a1Interact\u00fae con sus fans<br \/>\ncomo nunca antes!<\/h2>\n<p>\u00bb content_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|300|||||||\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb22px\u00bb text_line_height=\u00bb1.1em\u00bb header_font_size=\u00bb24px\u00bb header_2_font=\u00bb|300|||||||\u00bb header_2_font_size=\u00bb22px\u00bb header_2_line_height=\u00bb1.1em\u00bb width=\u00bb100%\u00bb max_width=\u00bb100%\u00bb custom_margin=\u00bb0px|0px|10px||false|false\u00bb custom_padding=\u00bb|0px|1px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2 style=\"text-align: center\">\u00a1Interact\u00fae con sus fans como nunca antes!<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb width_tablet=\u00bb\u00bb width_phone=\u00bb95%\u00bb width_last_edited=\u00bbon|phone\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<div style=\"position: relative; width: 100%; height: 0; padding-top: 56.2500%;<!-- [et_pb_line_break_holder] --> padding-bottom: 0; box-shadow: 0 2px 8px 0 rgba(63,69,81,0.16); margin-top: 1.6em; margin-bottom: 0.9em; overflow: hidden;<!-- [et_pb_line_break_holder] --> border-radius: 8px; will-change: transform;\u00bb><!-- [et_pb_line_break_holder] -->  <iframe loading=\"lazy\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0; border: none; padding: 0;margin: 0;\"<!-- [et_pb_line_break_holder] -->    src=\u00bbhttps:\/\/www.canva.com\/design\/DAHFyIy_1RQ\/_QHlNUXQ9P4m5okDLWq0ug\/view?embed\u00bb allowfullscreen=\u00bballowfullscreen\u00bb allow=\u00bbfullscreen\u00bb><!-- [et_pb_line_break_holder] -->  <\/iframe><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><a href=\"https:&#x2F;&#x2F;www.canva.com&#x2F;design&#x2F;DAHFyIy_1RQ&#x2F;_QHlNUXQ9P4m5okDLWq0ug&#x2F;view?utm_content=DAHFyIy_1RQ&amp;utm_campaign=designshare&amp;utm_medium=embeds&amp;utm_source=link\" target=\"_blank\" rel=\"noopener\">Gu\u00eda 2026 &#8211; Copa del Mundo<\/a> par Audrey EDART[\/et_pb_code][et_pb_code _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.21.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb min_height=\u00bb20.1px\u00bb custom_margin_tablet=\u00bb\u00bb custom_margin_phone=\u00bb0px||||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb0px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.21.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb header_3_font=\u00bb|300|||||||\u00bb header_3_font_size=\u00bb30px\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb10px||20px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3>No se quede fuera<strong><br \/>del mayor evento deportivo<\/strong> del planeta.<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb90%\u00bb min_height=\u00bb279.1px\u00bb custom_margin_tablet=\u00bb\u00bb custom_margin_phone=\u00bb0px||||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb0px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.21.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_font_size=\u00bb16px\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><span style=\"font-weight: 300\">El deporte hace latir los corazones, pero la <span style=\"text-decoration: underline\"><a href=\"https:\/\/www.adictiz.com\/es\/blog\/mundial-de-futbol\/\">Copa del Mundo<\/a><\/span> los hace vibrar. Para las marcas, es una oportunidad de oro para <strong>conectar con una audiencia ultra-conectada<\/strong>, apasionada y lista para interactuar. <\/span><\/p>\n<p><span style=\"font-weight: 300\">Sin embargo, en un entorno saturado de publicidad, \u00bfc\u00f3mo destacar entre la multitud? La respuesta est\u00e1 en una sola palabra: <strong>interacci\u00f3n<\/strong>. Nuestra nueva gu\u00eda exclusiva le ofrece todas las claves para surfear la ola del mundial y transformar cada partido en un momento de compromiso para su marca.  <\/span><\/p>\n<p><span style=\"font-weight: 300\">Descubra c\u00f3mo transformar la efervescencia del f\u00fatbol en resultados de marketing concretos.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.21.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_font_size=\u00bb16px\u00bb custom_margin=\u00bb0px||||false|false\u00bb custom_padding=\u00bb20px|0px|8px|20px|false|false\u00bb border_radii=\u00bbon|8px|8px|8px|8px\u00bb border_width_all=\u00bb3px\u00bb border_color_all=\u00bb#F2F2F2&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><b>Descubre en esta gu\u00eda:<\/b><b> <\/b><\/p>\n<p><b><\/b><\/p>\n<ul>\n<li style=\"font-weight: 300\"><strong>El saque inicial<br \/><\/strong>\u00bfPor qu\u00e9 una copa del mundo es una oportunidad de marketing \u00fanica?<\/li>\n<li style=\"font-weight: 300\"><strong>El plan de juego<br \/><\/strong>Cu\u00e1ndo y c\u00f3mo cautivar a los apasionados en cada fase del evento.<\/li>\n<li style=\"font-weight: 300\"><strong>Prolongar la victoria<br \/><\/strong>Convertir despu\u00e9s del minuto 90<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb90%\u00bb custom_margin_tablet=\u00bb\u00bb custom_margin_phone=\u00bb||0px||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb||80px||false|false\u00bb custom_padding_tablet=\u00bb||80px||false|false\u00bb custom_padding_phone=\u00bb||50px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.21.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/www.adictiz.com\/wp-content\/uploads\/2026\/01\/Coupe-du-monde-football.webp\u00bb alt=\u00bbCopa del Mundo de f\u00fatbol\u00bb title_text=\u00bbCopa-del-mundo-de-f\u00fatbol\u00bb disabled_on=\u00bboff|off|off\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb border_radii=\u00bbon|15px|15px|15px|15px\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.21.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text content_tablet=\u00bb<\/p>\n<h3><b>\u00bfPor qu\u00e9 la gamificaci\u00f3n es su mejor aliada para el mundial?<\/b><\/h3>\n<p><b><\/b><\/p>\n<p><span>El f\u00fatbol es, por esencia, un juego. Al ofrecer experiencias l\u00fadicas a su comunidad, no solo est\u00e1n difundiendo un mensaje: est\u00e1n creando un recuerdo. <\/span><\/p>\n<p><span><\/span><\/p>\n<ul>\n<li><span><strong>+48% de compromiso medio<\/strong> en las campa\u00f1as gamificadas en comparaci\u00f3n con los formatos est\u00e1ticos.<\/span><\/li>\n<li><span><strong>Recopilaci\u00f3n de datos<\/strong> no intrusiva y consentida (z<em>ero-party data<\/em>).<\/span><\/li>\n<li><span><strong>Viralidad incrementada<\/strong> gracias a la posibilidad de compartir puntuaciones y desaf\u00edos entre amigos.<\/span><\/li>\n<\/ul>\n<p>\u00bb content_phone=\u00bb<\/p>\n<h3><b>\u00bfPor qu\u00e9 la gamificaci\u00f3n es su mejor aliada para el mundial?<\/b><\/h3>\n<p><b><\/b><\/p>\n<p><span>El f\u00fatbol es, por esencia, un juego. Al ofrecer experiencias l\u00fadicas a su comunidad, no solo est\u00e1n difundiendo un mensaje: est\u00e1n creando un recuerdo. <\/span><\/p>\n<p><strong>+48% de compromiso medio<\/strong> en las campa\u00f1as gamificadas en comparaci\u00f3n con los formatos est\u00e1ticos.<\/p>\n<p><strong>Recopilaci\u00f3n de datos<\/strong> no intrusiva y consentida (z<em>ero-party data<\/em>).<\/p>\n<p><strong>Viralidad incrementada<\/strong> gracias a la posibilidad de compartir puntuaciones y desaf\u00edos entre amigos.<\/p>\n<p>\u00bb content_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_font_size=\u00bb16px\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3 style=\"text-align: left\"><b>\u00bfPor qu\u00e9 la gamificaci\u00f3n es su mejor aliada para el mundial?<\/b><\/h3>\n<p><b><\/b><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 300\">El f\u00fatbol es, por esencia, un juego. Al ofrecer experiencias l\u00fadicas a su comunidad, no solo est\u00e1n difundiendo un mensaje: est\u00e1n creando un recuerdo. <\/span><\/p>\n<p><span style=\"font-weight: 300\"><\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 300\"><strong>+48% de compromiso medio<\/strong> en las campa\u00f1as gamificadas en comparaci\u00f3n con los formatos est\u00e1ticos.<\/span><\/li>\n<li><span style=\"font-weight: 300\"><strong>Recopilaci\u00f3n de datos<\/strong> no intrusiva y consentida (z<em>ero-party data<\/em>).<\/span><\/li>\n<li><span style=\"font-weight: 300\"><strong>Viralidad incrementada<\/strong> gracias a la posibilidad de compartir puntuaciones y desaf\u00edos entre amigos.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_divider show_divider=\u00bboff\u00bb _builder_version=\u00bb4.21.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_divider][et_pb_text content_tablet=\u00bb<\/p>\n<p><em><span><strong>\u00bfLo sab\u00eda?<\/strong> El 80 % de los aficionados al deporte utilizan una segunda pantalla (smartphone o tableta) mientras ven un partido por televisi\u00f3n. La gamificaci\u00f3n es la herramienta perfecta para captar la atenci\u00f3n en la \u00absegunda pantalla\u00bb y evitar que tus clientes potenciales se escapen hacia la competencia.<\/span><\/em><\/p>\n<p>\u00bb content_phone=\u00bb<\/p>\n<p><em><span><strong>\u00bfLo sab\u00eda?<\/strong> El 80 % de los aficionados al deporte utilizan una segunda pantalla (smartphone o tableta) mientras ven un partido por televisi\u00f3n. La gamificaci\u00f3n es la herramienta perfecta para captar la atenci\u00f3n en la \u00absegunda pantalla\u00bb y evitar que tus clientes potenciales se escapen hacia la competencia.<\/span><\/em><\/p>\n<p>\u00bb content_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_font_size=\u00bb16px\u00bb custom_margin_tablet=\u00bb\u00bb custom_margin_phone=\u00bb||0px||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb||0px||false|false\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><em><span style=\"font-weight: 300\"><strong>\u00bfLo sab\u00eda?<\/strong> El 80 % de los aficionados al deporte utilizan una segunda pantalla (smartphone o tableta) mientras ven un partido por televisi\u00f3n. La gamificaci\u00f3n es la herramienta perfecta para captar la atenci\u00f3n en la \u00absegunda pantalla\u00bb y evitar que tus clientes potenciales se escapen hacia la competencia.<\/span><\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ Gu\u00eda de marketing ]Copa del Mundo y Gamificaci\u00f3n\u00a1Interact\u00fae con sus fans como nunca antes!<\/p>\n","protected":false},"author":7,"featured_media":27594832,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"dipi_cpt_category":[],"class_list":["post-27594882","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Copa del Mundo: \u00bfest\u00e1 lista su marca?<\/title>\n<meta name=\"description\" content=\"Prepare su estrategia con nuestra gu\u00eda de la Copa del Mundo: mec\u00e1nicas de juego y consejos para transformar a sus clientes potenciales en fans comprometidos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adictiz.com\/es\/guia-de-la-copa-del-mundo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Copa del Mundo: \u00bfest\u00e1 lista su marca?\" \/>\n<meta property=\"og:description\" content=\"Prepare su estrategia con nuestra gu\u00eda de la Copa del Mundo: mec\u00e1nicas de juego y consejos para transformar a sus clientes potenciales en fans comprometidos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adictiz.com\/es\/guia-de-la-copa-del-mundo\/\" \/>\n<meta property=\"og:site_name\" content=\"Adictiz: plateforme de jeux marketing interactifs - Collecte de donn\u00e9es CRM &amp; 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