{"id":27593529,"date":"2024-11-29T17:11:58","date_gmt":"2024-11-29T15:11:58","guid":{"rendered":"https:\/\/www.adictiz.com\/casos-de-uso-deporte\/"},"modified":"2026-01-22T12:51:53","modified_gmt":"2026-01-22T10:51:53","slug":"casos-de-uso-deporte","status":"publish","type":"page","link":"https:\/\/www.adictiz.com\/es\/casos-de-uso-deporte\/","title":{"rendered":"Casos de uso: Deporte"},"content":{"rendered":"

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Gamificaci\u00f3n en el deporte<\/b>: del marketing deportivo<\/span> a las experiencias inolvidables<\/span><\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat|300|||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb22px\u00bb text_line_height=\u00bb1.2em\u00bb header_text_color=\u00bb#FFFFFF\u00bb header_2_font=\u00bb|300|||||||\u00bb header_2_text_color=\u00bb#000000″ header_2_font_size=\u00bb28px\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb0px||0px|0px|false|false\u00bb custom_padding=\u00bb30px||0px||false|false\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n

Maximizar la implicaci\u00f3n de los aficionados <\/span>en todas las fases de un acontecimiento deportivo<\/b>: preparaci\u00f3n, participaci\u00f3n y post-evento.<\/span> <\/p>\n

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Involucrar a su base de seguidores en cada etapa <\/b>durante
un evento deportivo<\/b><\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||50px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb text_font_size=\u00bb16px\u00bb custom_margin=\u00bb150px||||false|false\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]Antes del evento <\/b>: Haga subir la adrenalina con activaciones \u00fanicas para generar emoci\u00f3n. Involucre a sus fans y convierta la expectaci\u00f3n en emoci\u00f3n. <\/span><\/p>\n

<\/span><\/p>\n

? Juego in-app: forma tu equipo<\/span><\/span> <\/p>\n

? Customizer: personaliza tu camiseta con el customizer<\/span><\/span> <\/p>\n

? Pron\u00f3stico: \u00bfqui\u00e9n ganar\u00e1?<\/span><\/span><\/p>\n

? <\/span>Concursos<\/span>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/11\/image-jeu-sport.webp\u00bb title_text=\u00bbimagen-juego-deporte\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb background_color=\u00bbRGBA(255,255,255,0)\u00bb width=\u00bb50%\u00bb module_alignment=\u00bbcenter\u00bb hover_enabled=\u00bb0″ border_radii=\u00bbon|30px|30px|30px|30px\u00bb box_shadow_style=\u00bbpreset1″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#EAF4FF\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_2″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb50px||50px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/11\/image-jeu-sport.webp\u00bb title_text=\u00bbimagen-juego-deporte\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb background_color=\u00bbRGBA(255,255,255,0)\u00bb width=\u00bb50%\u00bb module_alignment=\u00bbcenter\u00bb border_radii=\u00bbon|30px|30px|30px|30px\u00bb box_shadow_style=\u00bbpreset1″ global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb text_font_size=\u00bb16px\u00bb custom_margin=\u00bb150px||||false|false\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]Durante el evento<\/b>: \u00a1Optimice el uso de las pantallas para cautivar a los aficionados durante el descanso y recomp\u00e9nselos con concursos y experiencias exclusivas!<\/span><\/p>\n

?\ufe0f\u200d?\ufe0f Terminales interactivos en una villa deportiva o una tienda<\/span><\/p>\n

?\ufe0f\u200d?\ufe0f Scan & Play: sus c\u00f3digos QR en una pantalla gigante<\/span><\/p>\n

? Money can\u2019t buy: ofrecer una experiencia \u00fanica, exclusiva y VIP<\/span><\/p>\n

? <\/span>Entre bastidores: <\/span>entrevistas a jugadores<\/span> <\/p>\n

?\ufe0f Sorteos y bonos de compra para ganar<\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_2″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb50px||50px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb text_font_size=\u00bb16px\u00bb custom_margin=\u00bb150px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Fidelizar durante todo el a\u00f1o <\/b>Porque el deporte es una experiencia diaria Anima a tu comunidad y haz que los aficionados participen en la vida del club y de sus deportistas. <\/span><\/p>\n

? Promoci\u00f3n de <\/span>patrocinadores<\/span><\/p>\n

? <\/span>Notoriedad: reforzar la imagen del club<\/span><\/p>\n

?<\/span> Involucrar a los aficionados<\/span> en la vida del club<\/span><\/p>\n

? Influencia: establecer un v\u00ednculo entre deportistas y aficionados<\/span><\/p>\n

? Dinamizar una comunidad<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/11\/image-jeu-sport.webp\u00bb title_text=\u00bbimagen-juego-deporte\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb background_color=\u00bbRGBA(255,255,255,0)\u00bb width=\u00bb50%\u00bb module_alignment=\u00bbcenter\u00bb border_radii=\u00bbon|30px|30px|30px|30px\u00bb box_shadow_style=\u00bbpreset1″ global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#EAF4FF\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb30px||30px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb header_text_color=\u00bb#0092FF\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Involucrar a su base de seguidores en cada etapa <\/b>durante
un evento deportivo<\/b><\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||50px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/11\/image-jeu-sport.webp\u00bb title_text=\u00bbimagen-juego-deporte\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb background_color=\u00bbRGBA(255,255,255,0)\u00bb width=\u00bb50%\u00bb module_alignment=\u00bbcenter\u00bb border_radii=\u00bbon|30px|30px|30px|30px\u00bb box_shadow_style=\u00bbpreset1″ global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb text_font_size=\u00bb16px\u00bb custom_margin=\u00bb150px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Destacar<\/b>: Capitalice la cobertura medi\u00e1tica de un evento deportivo para estimular sus ventas o aumentar su visibilidad en las redes sociales y sus canales tradicionales.<\/span><\/p>\n

? <\/span>Segmentar una audiencia<\/span> de apasionados<\/span><\/p>\n

? <\/span>Promocionar<\/span> en torno a un evento<\/span><\/p>\n

? <\/span>Dinamizar sus <\/span>redes sociales<\/span><\/p>\n

\u2709\ufe0f <\/span>E-mailing y boletines informativos<\/span><\/p>\n

? Playable Ads<\/span>: el formato de anuncio jugable<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_2″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb50px|0px|50px|0px|false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb text_font_size=\u00bb16px\u00bb custom_margin=\u00bb150px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Enriquecer la base de seguidores<\/b>: Utilice formularios para conocer mejor a su p\u00fablico y, al mismo tiempo, cumplir la normativa RGPD.<\/span><\/p>\n

? <\/span>Recolectar <\/span>datos cualificados<\/span><\/p>\n

? Conozca a su p\u00fablico: concursos, votaciones\u2026<\/span><\/p>\n

?<\/span> <\/span>CRM : <\/span>embaser et enrichir la donn\u00e9e<\/span><\/p>\n

\u2705 Opt-in: cumplimiento del RGPD<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/11\/image-jeu-sport.webp\u00bb title_text=\u00bbimagen-juego-deporte\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb background_color=\u00bbRGBA(255,255,255,0)\u00bb width=\u00bb50%\u00bb module_alignment=\u00bbcenter\u00bb border_radii=\u00bbon|30px|30px|30px|30px\u00bb box_shadow_style=\u00bbpreset1″ global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#EAF4FF\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_2″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb50px||50px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/11\/image-jeu-sport.webp\u00bb title_text=\u00bbimagen-juego-deporte\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb background_color=\u00bbRGBA(255,255,255,0)\u00bb width=\u00bb50%\u00bb module_alignment=\u00bbcenter\u00bb border_radii=\u00bbon|30px|30px|30px|30px\u00bb box_shadow_style=\u00bbpreset1″ global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb text_font_size=\u00bb16px\u00bb custom_margin=\u00bb150px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Activer los datos<\/b>: Refuerce la fidelizaci\u00f3n de sus seguidores, aumente su tasa de conversi\u00f3n y genere recurrencia de compra.<\/span><\/p>\n

? <\/span>Retargeting<\/span><\/p>\n

? <\/span>Segmentar<\/span> y personalizar los mensajes<\/span><\/p>\n

? <\/span>Fidelizar<\/span> a los miembros del club<\/span><\/p>\n

? Mejor conversi\u00f3n en l\u00ednea y en la tienda<\/span><\/p>\n

? Generar <\/span>recurrencia de compra<\/span> en la aplicaci\u00f3n<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#0092FF\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb30px||30px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb header_text_color=\u00bb#FFFFFF\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Mecanismos dedicados a la gamificaci\u00f3n en el deporte<\/b><\/h1>\n

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Memory<\/b><\/span><\/p>\n

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Memory<\/b><\/span><\/p>\n

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Memory<\/b><\/span><\/p>\n

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Memory<\/b><\/span><\/p>\n

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Memory<\/b><\/span><\/p>\n

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Memory<\/b><\/span><\/p>\n

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Gamificaci\u00f3n en el deporte: del marketing deportivo a las experiencias inolvidablesMaximizar la implicaci\u00f3n de los aficionados en todas las fases de un acontecimiento deportivo: preparaci\u00f3n, participaci\u00f3n y post-evento. Involucrar a su base de seguidores en cada etapa duranteun evento deportivoAntes del evento : Haga subir la adrenalina con activaciones \u00fanicas para generar emoci\u00f3n. Involucre a […]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"dipi_cpt_category":[],"class_list":["post-27593529","page","type-page","status-publish","hentry"],"yoast_head":"\nCasos de uso: Deporte - Adictiz: plateforme de jeux marketing interactifs - Collecte de donn\u00e9es CRM & engagement<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adictiz.com\/es\/casos-de-uso-deporte\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Casos de uso: Deporte - Adictiz: plateforme de jeux marketing interactifs - Collecte de donn\u00e9es CRM & engagement\" \/>\n<meta property=\"og:description\" content=\"Gamificaci\u00f3n en el deporte: del marketing deportivo a las experiencias inolvidablesMaximizar la implicaci\u00f3n de los aficionados en todas las fases de un acontecimiento deportivo: preparaci\u00f3n, participaci\u00f3n y post-evento. 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