{"id":27593368,"date":"2023-09-12T16:06:27","date_gmt":"2023-09-12T14:06:27","guid":{"rendered":"https:\/\/www.adictiz.com\/recorrido-cliente-phygital-gamificacion\/"},"modified":"2026-02-16T17:49:00","modified_gmt":"2026-02-16T15:49:00","slug":"recorrido-cliente-phygital-gamificacion","status":"publish","type":"page","link":"https:\/\/www.adictiz.com\/es\/recorrido-cliente-phygital-gamificacion\/","title":{"rendered":"Reinventar el recorrido del cliente entre el phygital y la gamificaci\u00f3n"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||0px||false|false\u00bb custom_padding=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb100%\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb0px|auto||197px|false|false\u00bb custom_padding=\u00bb0px|10px|30px|10px|false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.18.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.21.0&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat|800|||||||\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb35px\u00bb text_line_height=\u00bb1.1em\u00bb header_font_size=\u00bb35px\u00bb header_line_height=\u00bb1.1em\u00bb width=\u00bb100%\u00bb custom_margin=\u00bb20px||||false|true\u00bb custom_padding=\u00bb||||false|true\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h1 style=\"text-align: center\">Reinventar el recorrido del cliente<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.22.1&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|300|||||||\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb25px\u00bb text_line_height=\u00bb1.1em\u00bb header_font_size=\u00bb24px\u00bb header_2_font=\u00bb|300|||||||\u00bb header_2_font_size=\u00bb25px\u00bb header_2_line_height=\u00bb1.1em\u00bb width=\u00bb100%\u00bb max_width=\u00bb100%\u00bb custom_margin=\u00bb|0px|11px||false|false\u00bb custom_padding=\u00bb|0px|1px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2 style=\"text-align: center\">combinando <strong>el phygital y la gamificaci\u00f3n<\/strong><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; prev_background_color=\u00bb#ffffff\u00bb _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#f4f4f4&#8243; custom_margin=\u00bb||0px||false|false\u00bb custom_margin_tablet=\u00bb||0px||false|false\u00bb custom_margin_phone=\u00bb0px||3px||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb top_divider_style=\u00bbcurve\u00bb top_divider_height=\u00bb37px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb30px||20px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_divider show_divider=\u00bboff\u00bb _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.19.5&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bbRGBA(255,255,255,0)\u00bb use_background_color_gradient=\u00bbon\u00bb background_color_gradient_stops=\u00bb#f4f4f4 0%|#ffffff 26%\u00bb min_height=\u00bb233.2px\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_margin_tablet=\u00bb0px||-20px||false|false\u00bb custom_margin_phone=\u00bb-8px||20px||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb20px||0px||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_2&#8243; disabled_on=\u00bbon|on|off\u00bb _builder_version=\u00bb4.19.5&#8243; _module_preset=\u00bbdefault\u00bb min_height=\u00bb601.5px\u00bb custom_margin=\u00bb0px||80px|auto|false|false\u00bb custom_padding=\u00bb0px|0px|0px|0px|false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/10\/webinar-phygital-3-scaled.webp\u00bb alt=\u00bbWebinario phygital y gamificaci\u00f3n\u00bb title_text=\u00bbWebinario phygital y gamificaci\u00f3n\u00bb _builder_version=\u00bb4.22.2&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb100%\u00bb max_width=\u00bb100%\u00bb module_alignment=\u00bbleft\u00bb custom_margin=\u00bb-18px|0px|0px||false|false\u00bb custom_padding=\u00bb0px|0px||0px|false|false\u00bb border_radii=\u00bboff|10px|10px|10px|10px\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.22.1&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|800|||||||\u00bb text_text_color=\u00bb#0092FF\u00bb text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.3em\u00bb header_text_color=\u00bb#0092FF\u00bb header_font_size=\u00bb20px\u00bb header_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbMontserrat|800|||||||\u00bb header_3_text_color=\u00bb#0092FF\u00bb header_3_font_size=\u00bb25px\u00bb header_3_line_height=\u00bb1.2em\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3><span style=\"color: #0092ff\">Phygital | En un mundo en constante evoluci\u00f3n, la manera en que interactuamos con los consumidores ha cambiado profundamente<\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.22.1&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|300|||||||\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb16px\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p style=\"text-align: left\">Para mantener la competitividad y responder a las expectativas cada vez m\u00e1s altas de los clientes, es esencial <span style=\"color: #0092ff\"><strong>repensar nuestro enfoque del <\/strong><\/span><strong><a href=\"https:\/\/blog.hubspot.fr\/service\/parcours-client\" title=\"El recorrido del cliente\" style=\"color: #0092ff\">recorrido del cliente<\/a><\/strong>. Esto es precisamente lo que les proponemos descubrir a lo largo de este webinario. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.19.5&#8243; _module_preset=\u00bbdefault\u00bb background_enable_color=\u00bboff\u00bb custom_padding=\u00bb14px|20px|0px|20px|false|false\u00bb border_radii=\u00bbon|10px|10px|10px|10px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#FFFFFF\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb0px|0px|60px|0px|false|false\u00bb custom_padding=\u00bb20px|20px|0px|20px|false|false\u00bb hover_enabled=\u00bb0&#8243; border_radii=\u00bboff|10px|10px|10px|10px\u00bb box_shadow_style=\u00bbpreset1&#8243; box_shadow_spread=\u00bb-3px\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<div data-nom=\"fr-webinar-parcours-client\"><iframe loading=\"lazy\" width=\"100%\" height=\"480\" frameborder=\"0\" src=\"https:\/\/app.livestorm.co\/p\/6395622f-778e-4ba0-9979-06849f4b88f7\/form\" title=\"Webinar | R\u00e9inventer son parcours client en combinant phygital et gamification | Webinar gamification & jeu marketing\"><\/iframe><\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; disabled_on=\u00bboff|off|on\u00bb _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb min_height=\u00bb601.5px\u00bb custom_padding=\u00bb13px|0px|0px|0px|false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.22.1&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|800|||||||\u00bb text_text_color=\u00bb#0092FF\u00bb text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.3em\u00bb header_text_color=\u00bb#0092FF\u00bb header_font_size=\u00bb20px\u00bb header_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbMontserrat|800|||||||\u00bb header_3_text_color=\u00bb#0092FF\u00bb header_3_font_size=\u00bb25px\u00bb header_3_line_height=\u00bb1.2em\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3 style=\"text-align: center\">Phygital | En un mundo en constante evoluci\u00f3n, la manera en que interactuamos con los consumidores ha cambiado profundamente<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|300|||||||\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb16px\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p style=\"text-align: center\">Para mantener la competitividad y responder a las expectativas cada vez m\u00e1s exigentes de los clientes, es esencial <span style=\"color: #0092ff\"><strong>replantear nuestro enfoque del recorrido del cliente<\/strong><\/span>. Esto es precisamente lo que les proponemos descubrir a lo largo de este webinario. <\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/10\/webinar-phygital-3-scaled.webp\u00bb alt=\u00bbWebinario phygital y gamificaci\u00f3n\u00bb title_text=\u00bbwebinario-phygital-3&#8243; _builder_version=\u00bb4.22.2&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb100%\u00bb custom_margin=\u00bb-18px||0px||false|false\u00bb custom_padding=\u00bb0px||||false|false\u00bb border_radii=\u00bboff|10px|10px|10px|10px\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bbRGBA(255,255,255,0)\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb0px|0px|0px|0px|false|false\u00bb custom_padding=\u00bb0px|0px|0px|0px|false|false\u00bb border_radii=\u00bboff|||10px|10px\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.19.5&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#f9f9f9&#8243; custom_margin=\u00bb||0px||false|false\u00bb custom_padding=\u00bb58px||80px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.21.0&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|300|||||||\u00bb text_text_color=\u00bb#000000&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<p style=\"text-align: justify\">Ante una competencia feroz y unos consumidores cada vez m\u00e1s exigentes, \u00bfc\u00f3mo reinventar el recorrido del cliente combinando los aspectos f\u00edsicos y digitales (phygital), utilizando al mismo tiempo la gamificaci\u00f3n como una palanca potente para alcanzar <strong>objetivos de conversi\u00f3n y compromiso<\/strong> sin precedentes?<\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/09\/webinar-phygital-adictiz-parcours-client.webp\u00bb alt=\u00bbWebinario recorrido del cliente phygital gamificaci\u00f3n\u00bb title_text=\u00bbwebinario-phygital-adictiz-recorrido-cliente\u00bb _builder_version=\u00bb4.22.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.21.0&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat|300|||||||\u00bb text_text_color=\u00bb#000000&#8243; custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p style=\"text-align: justify\">Descubramos juntos la potencia de la omnicanalidad a trav\u00e9s de los mejores casos de \u00e9xito de nuestros clientes, presentados con ejemplos ilustrados.<\/p>\n<p style=\"text-align: justify\">[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat|300|||||||\u00bb text_text_color=\u00bb#000000&#8243; custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p style=\"text-align: justify\">Al final del webinario, habr\u00e1 una sesi\u00f3n de <strong><span style=\"color: #0092ff\">preguntas y respuestas<\/span><\/strong> con nuestros ponentes, para que pueda plantear todas sus dudas.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|300|||||||\u00bb text_text_color=\u00bb#000000&#8243; background_color=\u00bb#f9f9f9&#8243; custom_margin=\u00bb20px||||false|false\u00bb custom_padding=\u00bb10px|20px|0px|20px|false|false\u00bb border_radii=\u00bbon|10px|10px|10px|10px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bb#e5e5e5&#8243; global_colors_info=\u00bb{}\u00bb]<strong>En el orden del d\u00eda de este webinario:<\/strong><\/p>\n<ul>\n<li><span style=\"color: #0092ff\"><strong>Zoom en el Customer Journey<\/strong><\/span> | Digital &amp; phygital: la potencia de la omnicanalidad<\/li>\n<li><span style=\"color: #0092ff\"><strong>Gamificar el recorrido del cliente en 5 etapas<\/strong><\/span> | Estrategias y buenas pr\u00e1cticas<\/li>\n<li><span style=\"color: #0092ff\"><strong>Estudiar los datos para reinventarse<\/strong><\/span> | Datos, activaci\u00f3n, KPIs: el tr\u00edptico ganador<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; disabled_on=\u00bbon|off|off\u00bb _builder_version=\u00bb4.22.2&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#FFFFFF\u00bb custom_margin=\u00bb||0px||false|false\u00bb custom_padding=\u00bb58px||80px||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_6,1_6,1_6&#8243; _builder_version=\u00bb4.19.5&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.19.5&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|800|||||||\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.3em\u00bb header_3_font=\u00bbMontserrat|800|||||||\u00bb header_3_text_color=\u00bb#000000&#8243; header_3_font_size=\u00bb20px\u00bb header_3_line_height=\u00bb1.1em\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3>Los ponentes<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.24.0&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|300|||||||\u00bb text_text_color=\u00bb#000000&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<p style=\"text-align: justify\"><span style=\"color: #0092ff\"><strong>Gauthier<\/strong><\/span> (<em>Key Account Manager en Adictiz<\/em>) y <span style=\"color: #0092ff\"><strong>Audrey EDART<\/strong><\/span> (<em>Responsable de Marketing en Adictiz<\/em>) responder\u00e1n a todas las preguntas en una sesi\u00f3n de preguntas y respuestas al final del webinario.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_6&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/09\/Gauthier-Kerouanton-webinar-phygital.webp\u00bb alt=\u00bbGauthier Kerouanton webinario phygital Adictiz\u00bb title_text=\u00bbGauthier-Kerouanton-webinario-phygital\u00bb _builder_version=\u00bb4.22.1&#8243; _module_preset=\u00bbdefault\u00bb width_tablet=\u00bb\u00bb width_phone=\u00bb50%\u00bb width_last_edited=\u00bbon|phone\u00bb module_alignment=\u00bbcenter\u00bb custom_padding=\u00bb|0px||0px|false|false\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_6&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/03\/Edart-audrey.webp\u00bb alt=\u00bbedart audrey playable ads\u00bb title_text=\u00bbEdart-audrey\u00bb _builder_version=\u00bb4.20.4&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb100%\u00bb width_tablet=\u00bb100%\u00bb width_phone=\u00bb54%\u00bb width_last_edited=\u00bbon|phone\u00bb max_width=\u00bb100%\u00bb module_alignment=\u00bbcenter\u00bb custom_padding=\u00bb|0px||0px|false|false\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_6&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; disabled_on=\u00bboff|on|on\u00bb _builder_version=\u00bb4.22.2&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#FFFFFF\u00bb custom_margin=\u00bb||0px||false|false\u00bb custom_padding=\u00bb58px||80px||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.19.5&#8243; 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Esto es precisamente [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":41000,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"dipi_cpt_category":[],"class_list":["post-27593368","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reinventar el recorrido del cliente entre el phygital y la gamificaci\u00f3n<\/title>\n<meta name=\"description\" content=\"Combinar los aspectos f\u00edsicos y digitales (phygital) con la gamificaci\u00f3n como palanca potente para alcanzar sus objetivos de conversi\u00f3n\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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